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comScore has acquired mobile measurement company M:Metrics. The acquisition will include three measurement products:

MobiLens is a syndicated monthly online survey that captures overall mobile phone usage of a representative sample of more than 40,000 mobile device users.

MeterDirect is an on-device meter that passively measures the mobile Internet behavior and media consumption of more than 4,000 existing Smartphone panelists on more than 280 device models.

M:Ad is a mobile ad tracking service that continuously monitors clickable display advertising.

“With the substantial growth of 3G devices and Internet friendly handsets, we believe we are now at an inflection point in Internet usage on mobile devices,” said Dr. Magid Abraham, comScore’s president and chief executive officer. “Our acquisition of M:Metrics makes comScore an immediate market leader in this space and positions comScore to deliver significant shareholder value as wireless carriers, telecom equipment providers, media companies, advertising agencies, online publishers, and marketers extend their reach into the mobile Internet world.”

Related Reading:
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Andy Greenberg over at Forbes has written an interesting article about how Blinkx - the European based video platform - has rolled out a monetization process that could help Google with making money on YouTube.
Blinkx launched a method for providing contextual ads that go along with the video content embedded on a site.
“Blinkx released a [...]

Google has announced it has acquired Chicago-based FeedBurner, a deal that had been rumored to be taking place since last week. Terms of the purchase have not been disclosed.

On the Google Blog, Susan Wojcicki, VP, Product Management writes," For those of you who aren’t bloggers, podcasters, or feed creators, Chicago-based FeedBurner is a leading provider [...]

Internet advertising revenues in the U.S. totaled $16.9 billion in 2006 setting a new record and surpassing the 2005 record by 35 percent according to the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers.
 In the fourth quarter of 2006 internet advertising revenues hit $4.8 billion, setting a revenues record for a single quarter.
"Interactive advertising revenues continue to [...]

Click fraud, along with other methods of generated false or inflating statistics concerning ad impressions, has been the subject of much debate throughout the industry. Some reports indicate that fraud is rampant throughout the online advertising realm, while other statistics suggest that click fraud and other shady practices aren’t as prevalent.
Recently, the Audit Bureau of [...]