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The Google Website Optimizer blog has an interesting case study about a landing page test. The test was done for a stair remodeling and new home construction business. Best practices dictate that the original page with a model of a customer service rep should have done better. But it did not.

Instead, the page performed better after removing the image and a sidebar, both of which impeded the view of a beautiful set of stairs. How much did it improve? Online conversions increased by a whopping 144% and average order size increased 18%.

What do you think about this case study? Do you test best practices? Let us know in the comments!

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Social networking is so popular online that it’s spilling into the physical world - at actual stores. Called social retailing, the concept debuted at the National Retail Federation’s (NRF) show last January 2007. Recently, the concept, by IconNicholson was selected by Time Magazine as One of the Best Inventions of 2007.
The technology was developed for [...]

Advertising across multiple Web sites has a significant impact on consumer’s conversions according to a new study from the Atlas Institute, "How Overlap Impacts Reach, Frequency and Conversions."

The study found that consumers are more likely to convert after viewing ads on multiple Web sites. Consumers reached across multiple publishers were twice as likely to convert [...]