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Although many shoppers will have less to spend during this holiday season, some of that money will find its way to online retailers.More than a quarter of holiday shoppers surveyed by Zogby for AOL Shopping plan to part with at least half of their shopping dollars online this year.
26 percent of survey respondents planned to [...]

The ups and downs of Google’s purchase of DoubleClick has created a lot of misinformation. Detailing what is happening may help people get a better grasp on the situation and an understanding of the inner fight going on in the industry.
DoubleClick is mainly an online advertising serving platform. It is helps supply the ads of [...]

The Social Science Research Network (SSRN) released an antitrust analysis of the proposed Google and DoubleClick, and suggested the deal would harm DoubleClick’s display ad clients.A Senate Judiciary subcommittee hearing on the Google and DoubleClick merger takes place later today. SSRN fanned the flames of antitrust controversy by publishing its study ahead of the hearing.
Robert [...]

Online advertisers focusing on new car buyers can tailor how quickly their advertising reaches their intended audience by understanding the difference between daily and monthly Web site traffic patterns, according to the J.D. Power and Associates 2007 Online Media Study.

 The study found that Web sites vary in their average daily visitor reach. One example is [...]

Google has opened up its Print Ads program to all AdWords customers, giving them the ability to purchase ads in approximately 225 U.S.-based newspapers.
Advertisers will access the program through their AdWords account, and have similar functionality, with the ability to target specific newspapers, sections of newspapers, and days of the week when the ads will [...]

Google will try to communicate what its News site is all about to news junkies and the publishers that make news available to readers.Some of Google’s most contentious dealings have happened with the newspaper industry. Complaints that Google News steals content from newspapers have led to lawsuits from agencies like AFP and Copiepresse.
Reaching out to [...]

In the face of recurrent search losses, this week Microsoft showed off what its much-touted adCenter Labs has been working on. At Demo Fest in Redmond, Mr. Softie showcased what the company called “breakthrough digital tools” focused on improving keyword and content technologies, ad selection and relevance, audience intelligence, social networking, video, platforms, and devices.
In [...]