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In 2007, 37 percent of the U.S. adult Internet population used online social networking at least once a month. That number will increase to 49 percent in 2011.

"The continued growth of social networking seems assured," says Debra Aho Williamson, eMarketer Senior Analyst and author of the new report, Social Network Marketing: Ad Spending and Usage, [...]

Writing online reviews is good for the psyche, and a majority of adults like to help others by sharing their opinions this way.Yahoo had Harris Interactive survey people on their online review habits. Reviews can help tilt someone’s interest in an item or service in favor of it, making good reviews valuable to businesspeople of [...]

Just six percent admitted to watching or downloading adult videos online in Pew Internet’s latest online video survey, which means approximately 84 percent of them are big fat liars. I can’t confirm that last number.
In contrast, 13 percent of Pew survey respondents said they watch or download video commercials or advertisements online. If you’re [...]

Since its launch on January 30th of this year, Windows Vista has been met with lukewarm fanfare by analysts and consumers alike. According to a Harris Interactive poll, only 12 percent of those who are aware of Vista actually plan to upgrade to the new operating system.

Consumers Put Vista On Hold

Harris Interactive has a [...]

YouTube is Google’s new big stick, but the used-to-be-a-search company better learn to walk softly or lose the droves of devoted viewers. A new poll from Harris Interactive shows that while nearly a third of YouTube users are sacrificing TV time for online video, almost three-quarters of them won’t take kindly to pre-roll advertisements.
But Google, [...]