ArticleSnatch Blog

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Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web:
From the SEW Blog:

Microsoft adCenter Adds Immediate Editorial Updates, Daily Spend LimitsThe Big Three seem to be getting closer and closer to being mirrors - [...]

As online marketers, we have the luxury of reaching our targets based on what they search, browse or click on. That tells us a lot about expressed interests. By contrast, physical addresses provide information about the probability of interests.
Recently, Acxiom announced new services (WSJ article, paid access) which actively connect addresses to online [...]

If you bombard people on the Web with ads, you run the risk of alienating them.  But if you try to contact potential customers with mobile advertising, well . . . a survey says you’ll really piss ‘em off.
You can thank Nielsen//NetRatings and WebVisible for this not-too-shocking finding.  According to them (and Tech.co.uk’s Anna [...]

Big names in online advertising attracted attention in Congress, as House Representative Bobby Rush (D-IL) announced his intention to investigate antitrust implications in Google’s proposed DoubleClick acquisition.Google’s relatively new Washington DC lobbyists will have some spade work to do on Capitol Hill. Antitrust concerns over the DoubleClick deal have alarmed competitors and privacy advocates, who [...]

The Walt Disney Company will make its popular Toontown MMORPG ad-supported later this year, and will offer movie downloads in conjunction with Microsoft.As someone who has made several trips to Disney’s theme parks, I’m one of many people who can attest to the company’s dedication to prying money from people’s wallets while entertaining them. Disney [...]

The post-Terry Semel era at Yahoo sees a shakeup at the top of its cross-platform, North America sales team, as Wenda Harris Millard moves from the portal company to Martha Stewart Living Omnimedia.Did Millard jump or was she pushed? Millard had been Yahoo’s chief sales officer, and a member of Yahoo for six years. Yahoo [...]

Full year online advertising spending in 2006 brushed against the underside of $17 billion, and ended up 35 percent higher than 2005’s annual revenue.The numbers are out from the Interactive Advertising Bureau, and they carry with them a heavy component of ka-ching.
Spending reached $16.9 billion for online ads in 2006. Of that spending, $4.8 billion [...]

Internet advertising is a big business in the UK, and according to a new report, it’s reached record proportions.  Over 2 billion pounds - that’s about $3.95 billion - was spent in 2006, which represents a 41% increase over the previous year’s figures.  Even more important is the fact that only $3.73 billion was spent [...]

Internet advertising boomed last year as revenues across the industry grew 34 percent over the total for 2005, when advertisers spent $12.5 billion.

The effectiveness and cost efficiency of Internet advertising attracted plenty of business in 2006. The Interactive Advertising Bureau and its Internet Advertising Revenue Report partner, PricewaterhouseCoopers, found estimated spending for 2006 reached a [...]

Google’s moving up in the world, or at least up in the UK. The search engine giant just became Britain’s second-highest advertising earner, only slightly behind - and on track to overtake - ITV, a commercial television network.
Jonathan Richards and James Doran of the Times Online covered the development, and they had quite a [...]