online ads
Search Headlines & Links: January 28, 2008
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web:
From the SEW Blog:
- Property of Google? No! The Google of Property
Just when you thought the days of aspiring Googles had ended, vertical search took on a life of its own. - Facebook Ads & Applications: Critical SEM Learning Curve
If your business or agency’s search marketing department has dismissed Facebook applications & paid ads, as outside of your product’s demographic, think again. - SEW Experts: Inside AdWords and Contextual Advertising: The Tipping Point
Once the ugly stepchild of online ads, contextual advertising has shed its “remnant inventory” reputation. - Facebook Drops Another Hurdle
Still looking for some attention from the social networks? Facebook delivered a new client library on Friday afternoon, which makes your widgets easier to launch in their ecosystem. - Google Enigma: Code Cracked by Carr
Nick Carr asks the question every forward-thinking executive has top of mind: Should innovation-minded managers view Google as an exemplar – or a freak?
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SEW Experts: Inside AdWords and Contextual Advertising: The Tipping Point
Once the ugly stepchild of online ads, contextual advertising has shed its “remnant inventory” reputation. In today’s Content Advertising column, “Inside AdWords and Contextual Advertising: The Tipping Point,” David Szetela looks at the evolution of online content advertising, to help you understand where the category has been, and where it’s going.
Politicians Ignore Online Ads
It looks like a certain type of ads will continue to bombard us through newspapers, the radio, and television. Yet an interesting new report suggests that the presidential candidates, and politicians in general, aren’t all that interested in online advertising.
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politicians ignore online ads
Online Advertising Boosted By Writers’ Strike?
Whether it’s true or not, we’ve heard it again and again: online advertising will do all right in a recession. Now there’s more evidence to support the statement, and also a sign that a new-ish factor – the writers’ strike – is helping online ads.
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online advertising boosted by writers strike
Advertising Budgets Expected To Shrink
Something like 20 minutes out of every television hour seems to be dedicated to commercials; advertising is pretty firmly entrenched in our lives. Spending on it is likely to go down, however, with the exception applying to online ads.
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advertising budgets expected to shrink
China Online Ads To Reach RMB 10 Billion
Online advertising in China is reaching double-digit growth so far in 2007, according to Nielsen’s AdRelevance report.
The value of online display advertising in China reached RMB 2.6 billion in Q3, 2007 an increase of 14 percent over Q2. Total online advertising value for the year to date is RMB 6.6 billion.
The value of online display [...]
Search Headlines & Links: October 29, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web:
From the SEW Blog:
Microsoft adCenter Adds Immediate Editorial Updates, Daily Spend LimitsThe Big Three seem to be getting closer and closer to being mirrors – [...]
Physical Addresses To Aid Online Targeting?
As online marketers, we have the luxury of reaching our targets based on what they search, browse or click on. That tells us a lot about expressed interests. By contrast, physical addresses provide information about the probability of interests.
Recently, Acxiom announced new services (WSJ article, paid access) which actively connect addresses to online [...]
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