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Kate Kaye at Clickz has done some in-depth analysis of the online ad spending of Democrat Presidential Candidate Barack Obama. The Illinois Senator has spent $3.47 million this year in online advertising.

Of that, $2.8 million went to Google while Yahoo received $180,000. Smaller amounts also went to Facebook, CNN.com, Gothamist, and Politico.

Google, of course, dominates the online advertising market, so it’s a smart play by anyone to spend with them. But Google just happens to be number 13 on OpenSecrets.org list of top donors. The list compiles monies donated by corporate political action committees and individuals (who must report who they work for when contributing).

Related Reading:
Presidential Candidates Need Some Help with their Reputations
Clinton, McCain, Obama: Drilling Down on Local in Campaign ‘08

The SEO community has been a-buzz lately about standards. There’s the epic conversation going on about SEO standards. And then there’s the new mobile image ad guidelines that immediately outdated Google’s new mobile ads.

Today, Google’s Adwords blog got in on the action by talking about general online ad formats. Specifically, the Adwords team has published an online ad format guide. The one-page PDF guide is super simple to read and comprehend. There are recommendations for 6 different ad types:

• Text ad
• Local Business ad
• Image/Flash ad
• Click-to-play video ad
• In-video ad
• Gadget ad

The guide provides the following info on the 6 types:

• Description of the ad type
• When to use it
• Where to use it
• Ad sizes
• Metrics

So go ahead and get your online ad on!

If you love advertising projections, then have we got some numbers for you. eMarketer has released new projections for both mobile advertising and online advertising.

This year, US mobile ad spending is expected to reach $1.7 billion, up from $878 million last year. By 2012, it will reach $6.5 billion in the US, but it’s the Asia-Pacific market that’s expected to dominate the mobile landscape by then, with the middle class in China and India making up the bulk of that demographic. Worldwide, mobile ad spending is projected to reach $19 billion by 2012.

Meanwhile, online spending is expected to continue growing, the the rate at which the growth will occur will decline, at least for a few years.

In 2008, eMarketer projects online ad spend to reach $25.9 billion, a 23% increase over 2007 spending. It’s slightly lower than their previous 2008 projection set at $27.5 billion, released in October 2007.

But in 2009, expect to see the growth rate drop to 15.8%, followed by 16.7% in 2010 and 17.1% in 2011. Things start to look robust again in 2012, when a recovered economy is projected to boost the online ad spend up by 24.4% and reaching a whopping $51 billion.

Related Reading:
Report: Online Ad Growth Slowing
The Offline Benefits of Online Advertising
Google + DoubleClick = 69% of Online Advertising Market
How Search Will Save Online Advertising… Again!

There are countless reports that paid search is on the rise and is projected to continue trending upwards. But what are the driving forces behind the dramatic increases? A new paper by OneUpWeb examined that very question and came up with a resounding answer: It’s all about measurability.

Paid search offers unprecedented ability to measure, and the nature of the platform enables companies to quickly adjust campaigns according to analytical data or market conditions. Additionally, upfront costs are low because PPC ads are so darn cheap to create.

“We found, among all of our clients, that paid search improves lead generation and customer traffic. It increases conversion rates and suggested sales, and even improves brand recognition,” said OneUpWeb’s CEO Lisa Wehr. “Paid search is a win-win proposition.”

According to the paper, paid search accounts for more than three times the dollar revenue of classified ads, the nearest online marketing format. In 2007, paid search claimed 48 percent of the total U.S. online ad spend. In 2006, paid search grew 32.2 percent, while traditional media grew just .5 percent.

Managing PPC campaigns can be tricky. Last week, Marty Weintraub examined how to conduct PPC triage on a dying AdWords account. One of his conclusions was to integrate with natural search strategies, something OneUpWeb also found.

“When integrated with a natural search engine optimization (SEO) campaign, and overall marketing plan, it will return more for every dollar spent,” said Wehr.

Marketers in the United Kingdom say that search marketing is the best way to generate leads.

Advertisers spent 44 percent more on search during the first half of 2007 than they did during the first six months of 2006 according to eMarketer. Search marketing comprises the majority of online ad spending compared to other formats.
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Canadian revenues from online advertising hit C $1.01 billion (US $894 million) in 2006, according to the Interactive Advertising Bureau of Canada, a jump of 80 percent in one year.

In 2006 search related advertising accounted for nearly as much revenue as online display campaigns and investment in search has increased faster.
Google had 80 percent of [...]

Advertisers are on track to spend $21.4 billion on the Internet in 2007, according to an eMarketer online ad spending report. By 2011 spending on advertisements online is estimated to hit $42 billion.

One major trend is that the nation’s leading advertisers are moving more of their budgets from old media to the Internet. More than [...]

Google received the stamp of approval from regulators with the Australian Consumer and Competition Commission for its bid for ad serving network DoubleClick.Google has long claimed its purchase of DoubleClick posed no competitive threat to the world of online advertising. DoubleClick does display ads, Google does search ads, and the two complement each other.
That’s been [...]

U.S. newspaper and magazine publishers will spend almost $537 million this year to advertise their print and online brands, according to a new report from eMarketer,"Newspapers and Magazine Online: Content Is Still King."

The report predicts that by 2011 online advertising will reach $1.3 billion, an increase of 142 percent. "Newspaper publishers have watched print ad [...]

Seven in 10 UK mobile phone users believe marketing offers sent by their carriers are not relevant to them. Close to two-thirds of these users are unhappy with the spam, according to a Pontis- commissioned survey done by Gfk NOP.

Just 11 percent of respondents had made a purchase or signed up for an offer because [...]