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Kate Kaye at Clickz has done some in-depth analysis of the online ad spending of Democrat Presidential Candidate Barack Obama. The Illinois Senator has spent $3.47 million this year in online advertising.

Of that, $2.8 million went to Google while Yahoo received $180,000. Smaller amounts also went to Facebook, CNN.com, Gothamist, and Politico.

Google, of course, dominates the online advertising market, so it’s a smart play by anyone to spend with them. But Google just happens to be number 13 on OpenSecrets.org list of top donors. The list compiles monies donated by corporate political action committees and individuals (who must report who they work for when contributing).

Related Reading:
Presidential Candidates Need Some Help with their Reputations
Clinton, McCain, Obama: Drilling Down on Local in Campaign ‘08

Marketers in the United Kingdom say that search marketing is the best way to generate leads.

Advertisers spent 44 percent more on search during the first half of 2007 than they did during the first six months of 2006 according to eMarketer. Search marketing comprises the majority of online ad spending compared to other formats.
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Despite the absence of much good stuff, in at least one sense, 2007 wasn’t bad - on a year-to-year basis, total advertising spending for the first three quarters was almost flat, down only 0.1 percent from the previous period.  Furthermore, things continue to look positive for online segments, as Internet spending increased 15.9 percent.
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Advertisers are on track to spend $21.4 billion on the Internet in 2007, according to an eMarketer online ad spending report. By 2011 spending on advertisements online is estimated to hit $42 billion.

One major trend is that the nation’s leading advertisers are moving more of their budgets from old media to the Internet. More than [...]

U.S. newspaper and magazine publishers will spend almost $537 million this year to advertise their print and online brands, according to a new report from eMarketer,"Newspapers and Magazine Online: Content Is Still King."

The report predicts that by 2011 online advertising will reach $1.3 billion, an increase of 142 percent. "Newspaper publishers have watched print ad [...]

UK online advertising spending reached $2.6 billion in the first half of 2007, up from $1.83 billion in the first half of 2006, according to the Internet Advertising Bureau UK.

The IAB projects that online ad spending could reach $5.5 billion by the end of 2007. The UK ad market grew by 3.1 percent in the [...]

Internet advertising revenues for the first half of 2007 reached nearly $10 billion, setting a new record representing an increase of nearly 27 percent over the same period last year, according to a new report from the Internet Advertising Bureau and PriceWaterhouseCoopers.

Revenues for the second quarter of 2007 reached $5.1 billion, surpassing the $5 billion [...]

We all knew that online ad spending would rise, but according to a new report from Forrester Research, European budgets for this sort of advertising will double over the next five years.
“The annual value of pan-European online advertising is set to reach 16bn euros ($22bn; £10.8bn) by 2012,” states the BBC.  Of course, Europe’s a [...]

The UK is on track to account for over half of all online ad spending in Western Europe this year. That share will increase to 52.6 percent of regional online spending by 2011, amounting to $8.2 billion.

"Several recent developments, including Google’s planned acquisition of the ad-serving company DoubleClick and Microsoft’s announcement that it hopes to [...]

According to the latest Internet Advertising Revenue Report from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC), search advertising made up 40 percent of the $16.9 billion spent in the U.S. for online advertising last year.
Search ad revenues (which include PPC search ads, contextual text ads, paid inclusion and SEO) total $6.8 billion for the [...]