ArticleSnatch Blog

You are browsing the archives of Ohio.

Fredrick Marckini, chief global search officer of Isobar, will be giving the opening keynote speech at SES Toronto on Tuesday, June 17, 2008. Fredrick also gave the opening keynote at SES London back in February.

While he was in London, I interviewed him about his keynote speech on search engine marketing trends and his duties at Isobar. You can get a pretty good idea of Fredrick’s perspective by watching the YouTube video below — which has just been posted in its entirety. (A portion of Fredrick’s interview was included in our Day 1 roundup.)

And, as you’ll see, YouTube’s recent site updates now enable you view the high quality video by just clicking on the television icon below and to the right instead of using the format 18 code.

Fredrick Marckini at SES London on Search Engine Marketing

You can also get a sense of Fredrick’s point of view by reading: Fredrick Marckini iProspect Exclusive SEO Interview with Dan Horton.

Fredrick Marckini founded iProspect in 1996 and is recognized as a leading expert in the field of search engine marketing. He has authored three of the SEM industry’s earliest books, including Secrets To Achieving Top-10 Positions (1997), Achieving Top-10 Rankings in Internet Search Engines (1998), and Search Engine Positioning (2001). He is considered one of the pioneers of search engine marketing and was named to BtoB Magazine’s Top 100 Marketers 2005 and 2006 lists.

Fredrick is a frequent speaker at industry conferences around the country including: Search Engine Strategies, ad:tech, the iMedia Summit, Search Insider Summit and the eMarketing Association Conference. He has written bylined articles for Search Engine Watch, CMO Magazine, BtoB Magazine, iMedia Connection, ClickZ and numerous other publications. He has been interviewed and profiled in a variety of media outlets including The Wall Street Journal, BusinessWeek, New York Times, Washington Post, Financial Times of London, Inc., Investors and Business Daily, Internet Retailer, National Public Radio, and others.

Fredrick serves on the Board for the Ad Club of Boston, and was a founding Board Member of the Search Engine Marketing Professional Organization (SEMPO). He earned a bachelors degree from Franciscan University in Ohio.

Matt Bailey of SiteLogic found a way to work OSU into a discussion of SEO and SEM at SES London last month. Now, I don’t object when he gets feisty about topics like Search Engine Visibility and Site Crawlability, as he did at SES Chicago last December. But, he knows I’m a Wolverine from the University of Michigan. And, when he gets feisty about the Ohio State Buckeyes, I have to draw the line.

And redraw the line. And then wear a Buckeye sweatshirt whenever my team loses the annual Big 10 football showdown. Hey, people are starting to say I’m “sartorially challenged.”

So, ignore the part of the interview about what I’ll be wearing again this year. Instead, listen to what Matt has to say about the Search & Analytics Workshop that he’ll be teaching at SES New York next week. Despite the fact that he’s from Ohio, he actually does have a lot of interesting things to say about using analytics to Increase search effectiveness.

Matt Bailey, SiteLogic, at SES London 2008 on Networking

Matthew Bailey is president and founder of SiteLogic Marketing and an internationally-recognized authority on search engine marketing, website analytics, usability, and accessibility. As a consulting and training company, SiteLogic focuses on helping organizations take control of their websites and their web marketing plans.

Sought after worldwide as a seminar presenter and teacher, Matt speaks regularly for The Direct Marketing Association, Search Engine Strategies conferences and training classes, the American Advertising Federation, and many private training seminars. Matt is known for his conversational, entertaining speaking style and his ability to make technical topics both understandable and practical.

Matt oversees The Direct Marketing Association’s SEO training program and is the trainer for the DMA’s web marketing seminar. He has consulted with hundreds of companies, including Goodyear, Hilton International, JCrew, Gradall, Moen Faucets, American Greetings, and Samsonite.

And Matt may not even be a Buckeye. I think he just enjoys giving me a hard time. So, to keep our interview from becoming one of the most viewed on the SESConferenceExpo’s Channel on Youtube, let me encourage you to view the many other fine video interviews that you’ll find there — early and often.

EA Sports title NCAA Football 08 connects to The Weather Channel to make game conditions reflect the real weather in the home team’s city.Imagine if the most recent BCS Championship took place in Columbus, Ohio, instead of Cardinals Stadium in sunny Glendale in January, during an epic blizzard. Florida fans and ABC executives would be [...]

Searches for amusement parks hit their peak every July, says Hitwise, and this year was no exception, with most searching for parks close to home because of gas prices. Not only did they peak, but they were the most searched-for travel destinations.
The only top 10 destination sending traffic to travel websites that wasn’t theme [...]

Pillow Talk is the latest release from Pieces Of A Dream, and I can only think of one word to describe this CD - AWESOME!I wish it weren’t the case but, it’s not everyday that I get a CD for review that I can just pop in and comfortably listen to from beginning to end. [...]

I’ve been traveling for the holidays and most recently I visited with family in Ohio. At one crowded gathering my 9-year-old nephew Bryan, who has already been recognized in the local press for his writing talents, pulled me aside and said, “Aunt Sophfronia, I haven’t been writing. I don’t have any…
More: continued here
your [...]

The Web is the future, and the Web should be everybody’s future, regardless of age or disability.  This was, in part, the message of James Golden, who spoke this afternoon at the SEW Live event in Ohio.
Golden works for the Karcher Group as Vice President of Development.  He is, according to his company bio, [...]

Jennifer Laycock, Search Engine Guide Editor gave several tips for search marketers at the SEW Live in Columbus, Ohio.

She said two key search-marketing strategies were link bait and viral marketing. Link bait works because people are looking for content and need things to blog about. Viral marketing has the content to build a buzz.
It’s important [...]

Social media is becoming increasingly important in the modern business world, and that’s why Matt Bailey, founder of SiteLogic, gave a “Social Media Analysis” talk at today’s SEW Live event in Ohio.  Luckily for you, WebProNews was there to take notes.
Bailey touched on several different aspects of social media, from blogs to forums to [...]

There’s a lot of minutiae in managing a keyword campaign. It doesn’t seem to be merely an exercise to test your tolerance for tediousness, though – at least it pays off in the end. At SEW Live in Columbus, OH, the panel of keyword campaign experts dropped a ton of tips to act as headlamps [...]