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What search engine marketers should know about event marketing

Yes, yes, I know we’re search engine marketers. So, event marketing isn’t our department.
But, Don E. Schultz, Professor (Emeritus-in-Service) of integrated marketing communication at Northwestern University, said something in his opening keynote at SES Chicago back in December that every SEM should understand.
He said, “For search to ‘get respect’ among senior management and marketers, [...]

Thoughts on Don Schultz’s Keynote at SES

On Monday afternoon at SES Chicago, Don Schultz of Northwestern University was the featured keynote speaker. His presentation focused on providing some perspective on the maturity of the search industry. For a bunch of great quotes from the presentation, check out the write up by Kevin Heisler.
The overriding theme of the presentation can [...]

SES Wit and Wisdom: The Don of Marketing

Opening Keynote this afternoon: Don E. Schultz, Professor (Emeritus-in-Service), Integrated Marketing Communications, Northwestern University & President of Agora, Inc.
Some quick hits from a conversation I had with the Don (not The Donald). If not yet the godfather of search marketing, he’s definitely our HL Mencken. Brilliant, funny, brutally honest. His quotes: audience food for thought [...]