ArticleSnatch Blog

You are browsing the archives of North America.

Juniper Research has released data about search ad spending in the mobile market. Here’s what you need to know.

• 2008 mobile search adspend will reach $445 million, which is 34% of total mobile adspend.
• Mobile search revenues (including data charges) will reach $4.8bn by 2013.
• Both mobile search adspend and total mobile adspend will be highest in the Far East/China region, followed by Western Europe and North America.

According to Juniper Research’s Principal Analyst, Dr Windsor Holden, “While mobile advertising was historically dominated by campaigns conducted almost exclusively via SMS, the mass adoption of 2.5G and 3G handsets — combined with the development of applications enabling targeted, instant measurement and frequency capping — mean that we now have a situation where consumers can receive personalised advertising across a variety of rich media delivery channels.”

What do you think of this data? Are you exploring the mobile search ad space? Leave a comment!

Related Reading:
Avoid the Pitfalls of Mobile Marketing
One in Five Users Gives Mobile Search and Audio Ads Thumbs Up

A total lunar eclipse occurs tonight (Wednesday, February 20, 2008) for skywatchers in the United States. The total eclipse of the moon will also be visible tonight in most of South America and North America. You can find out when and where with Google Earth Sky .

Here in London, as well as all of Western Europe, Africa, and Western Asia, you can see the lunar eclipse Thursday February 21, 2008.

Hundreds of millions of skywatchers are expected to turn out worldwide. During a total lunar eclipse, the moon can appear blood red, an earthy brown or the color of a blood orange.

The (unofficial) Google Earth Blog discovered a free Google Earth Sky downloadable KML file that shows the exact time and place the lunar eclipse will begin in your hometown.

Naturally Google Earth must be installed on your PC. The only drawback: Google Earth will guess your location on the Earth by your IP address. As search marketers and local search experts know, it’s far from GPS-accurate.

For lucky Google Earthlings: you’ll see an animated lunar eclipse. When the virtual moon is in total eclipse on Google Earth Sky, onscreen you’ll see when you can view the real moon eclipse outside.

NASA lunar eclipse Web page, here.

Remember, it’s not a solar eclipse. You can look straight at a moon eclipse.

The last total lunar eclipse was on August 28, 2007 when the Sun, Earth and Moon were in total alignment. The lunar eclipse still held magic before the birth of Google Earth. In 2001, BBC News reported 1,500 white witches would gather in the UK, Sweden, Iceland, France, Canada and Australia during the eclipse to ward off doom.

Kevin Carlyon, high priest of the British White Witches and the Covenant of Earth Magic, said, “In old days the peasant people used to think that it brought gloom and doom.” And now? Not so much.

Still, there’s no word whether witches will cast their spells on Google Earth tonight.

SEMPO, the Search Engine Marketing Professional Organization, is once again gathering feedback from search marketers for its annual State of the Search Marketing Industry Survey.
The survey collects data on respondents’ PPC and SEO spending habits, measurement techniques, and other topics to create a yearly snapshot of the search industry, as it did in the 2006 [...]

I found out late last night that Adsense is changing its referral payment structure for residents of North America, Latin America, and Japan.The change is for the worse, and I’ll explain about that more in detail below, but there is even worse news for the folks who don’t live in North America, Latin America, or [...]

I found out late last night that Adsense is changing its referral payment structure for residents of North America, Latin America, and Japan.
The change is for the worse, and I’ll explain about that more in detail below, but there is even worse news for the folks who don’t live in North America, Latin America, or [...]

Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web:
From the SEW Blog:

SEO Is Not a One-Time EventToo often, companies “approve” SEO only to treat it as a one-time hit, or a short-term project. [...]

Searches are up all over the world, and it’s an interesting juxtaposition to think of the rest of the world as “emerging” compared to North America and Europe. In today’s Searching for Meaning column, “Understanding the Global Search Marketplace - Part 2,” Kevin Ryan looks at some global search data provided by comScore to see [...]

Eighty-two percent of market researchers in North America and 87 percent in Europe say they will use online panels more frequently over the next 12 months, according to the Greenfield Online Ciao Surveys "Online Research Barometer."

The most important reason for using online panels was time, mentioned by 81 percent of North American market researchers and [...]

A new option for Yahoo’s advertisers allows them to have better control of where their ads appear on Yahoo’s Publishing Network.Not every site eligible to display advertising from the Yahoo Publishing Network may be a desirable destination for every advertiser. For whatever reason, traffic from a particular domain doesn’t provide a marketer with the best [...]

Today, Google hosted an Industry Press Day at its New York offices, inviting mainstream and trade press to learn more about its efforts in five verticals: automotive, retail, financial services, entertainment & media, and healthcare. Several members of the SEW/ClickZ team were there, which made it possible for us to cover all five breakout sessions. [...]