New Year's Day
SEW Experts: 7 Social Media Predictions for 2009
It’s a new year, which means it’s time to raise a virtual glass within your social network and toast your collective social graphs for a great 2009. In today’s building brand equity column, “7 Social Media Predictions for 2009,” Erik Qualman shares seven things to look for this year.
SEW Experts: PPC Landing Pages: Surprising Examples
It’s time to kick off the New Year by looking at examples of good and bad combinations of PPC ads and their landing pages. In today’s Profitable PPC column, “PPC Landing Pages: Surprising Examples,” David Szetela looks at some real-world examples to see what they’re doing right, and what they’re doing wrong.
Facebook Reaches 150 Million Users Worldwide
Facebook is starting off the new year with a bang. Today, the social network announced that it has reached the 150 million user mark. Members speak in 35 different languages and represent 170 countries and territories.
But how many of those users are active? Facebook says half of them use the social network every day. That’s remarkable.
Writing on the Facebook blog, founder Mark Zuckerberg said, “The full potential of the web is to make the world more open, so everyone has a voice and can share what is important to them. With 150 million voices and counting, we can’t wait for the rest of 2009, and we look forward to offering even more ways for you to connect with the people who matter most.”
This should make Microsoft happy as well. Last year, they struck a deal to become the search engine for Facebook.
Related Reading:
Facebook: Get Educated on the Hottest Social Media Platform
Facebook’s New Privacy Problem: Groups Created Under False Pretenses
The 5 Web Resources You Need to Find a Job in Search
It’s a New Year, but we’ve got that same old economy from 2008. If you find yourself looking for a job in search, these five resources should be the foundation of your efforts:
- Indeed.com – Culls results from a variety of jobs sites as well as job listings from company web sites. Searching here keeps you from having to go individually to a variety of sites. You can pull an RSS feed of your job search into your news reader, making your search process even faster. You’ll find results from:
- SEMPO
- Monster
- HotJobs (owned by Yahoo)
- CareerBuilder
- Dice
- TalentZoo
- Twitter Let your followers know you’re looking for a job. I once did and had three leads in 24 hours. I got offers from all three. The Twitter community is generally a very compassionate bunch, raising money for good causes. Helping people find jobs is something I think we’ll see a lot of in 2009 – 2010.
- LinkedIn Not only does LinkedIn have its own job listings, but here you can many times find the people who are doing the hiring or at least work in Human Resources at the company you’re interested in. Use your network to get introduced and create connections.
- Craig’s List Answering an ad for a Search Marketing Copywriter on Craig’s List is how I got my start in search. Well, that and the great Marketing Don taking a chance on me.
- Search Engine Watch Board – Rounding out the list is a completely shameless plug for our very own jobs board.
What resources do YOU recommend? Leave a comment and let us know!
Related Reading:
The Purple People Collective: Freelance and Job Listings for Laid-Off Yahoos
Yahoo, Zillow to Cut Jobs
Recruiting SEM Employees: Job Boards, Headhunters & Account Planning Boot Camp
SEMPO Institute to Develop Career Opportunities for Young Chicagoans
SEW Experts: Search Shifts and Predictions for 2009
Time to ring in the New Year with a few search marketing predictions for 2009. In today’s SEM agency issues column, “Search Shifts and Predictions for 2009,” William Flaiz predicts what another year will hold for Google, the Web and SEO.
SEW Experts: Is it Too Late for Holiday Search Traffic?
Holiday phrases like “Christmas” show up in Google’s universal search results, so there still may be an opportunity to show up. In today’s organic search engine optimization column, “Is it Too Late for Holiday Search Traffic?,” Mark Jackson says that for other competitive keyword phrases, you’d be better off targeting New Year’s, or even Valentine’s Day.
Advertising to Cretins Expected To Drop in 2009
While the News Corp founder’s biographer Michael Wolff may think Rupert Murdoch’s MySpace users are “cretins”, the company’s CEO Chris DeWolfe believes profits will “continue to grow in spite of the poor economy”.
“If you’re on MySpace now, you’re a (expletive) cretin. And you’re not only a (expletive) cretin, but you’re poor,” said Wolff.”
“Nobody who has beyond an eighth grade level of education is on MySpace. It is for backwards people,” Cnet News reported.
Guess Wolff will not be getting Murdoch to promote his book, The Man Who Owns The News, any time soon.
Meanwhile, Reuters reported the MySpace CEO has seen a drop in the value of many online companies over the past six months – which we have all seen – but the numbers mentioned are interesting.
“Web companies that were worth between $200 million and $300 million just six months ago are now willing to sell themselves for $20 million to $25 million, and some have begun knocking on his door recently,” DeWolfe told Reuters.
DeWolfe said the company was interested in some international companies, as well as some music ones. So will MySpace be rolling out an iTunes competitor in the new year?
Guess ‘cretins’ like music.
Twitter Updates for 2008-07-21
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Twitter Updates for 2008-07-20
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Two New Ways Google Teaches You to Market on Google
Google has come out with two new tools for advertisers and search marketers. The first is a Google Webmaster Tools Quick Start Guide. This 10-page guide walks webmasters through the features available in Google’s Webmaster Tools. Hat tip to beu in the SEW Forums for spotting this one.
The second is a 156-page AdWords textbook, “Marketing [...]
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