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comScore today released its first report on the U.K. search market from its enhanced comScore qSearch 2.0 online search measurement tool. The service, which was first launched in the U.K. in September 2007, has been updated to include several local market properties where search activity occurs, such as Rightmove Sites and Bebo.com.

I discussed how this expanded definition of “search” changes the landscape in the U.S. back in March in an article entitled, “Introduction to Search Engine Marketing at SES New York 2008.”

In the U.K., Google Sites continued its reign as the leading search property in April with 74.2 percent of all searches. eBay ranked second with 6 percent, followed by Yahoo! Sites (4.3 percent) and Microsoft Sites (3.4 percent).

Two U.K. properties, Rightmove Sites (0.8 percent share) and Bebo.com (0.7 percent share), ranked amongst the top 10. Popular social networking property, Facebook.com, claimed a 1.8-percent market share in April.

Yes, people conduct searches at social networking sites. It’s not your father’s SEO.

Yahoo is urging its shareholders to use the white proxy card to vote for the current board, which the company has nominated to continue serving for the coming year. Additionally, Yahoo is advising shareholders to read the proxy statement that will be filed with the SEC.

Here’s the statement from the Yahoo corporate blog:

Yahoo! will be filing a definitive proxy statement and accompanying WHITE proxy card with the SEC in connection with the solicitation of proxies for its 2008 annual meeting of stockholders. Stockholders are strongly advised to read Yahoo!’s 2008 definitive proxy statement when it becomes available because it will contain important information. Stockholders will be able to obtain copies of Yahoo!’s 2008 definitive proxy statement and other documents filed by Yahoo! with the SEC in connection with its 2008 annual meeting of stockholders at the SEC’s website at www.sec.gov or at the Investor Relations section of Yahoo!’s website at yhoo.client.shareholder.com. Yahoo!, its directors, and certain of its officers may be deemed participants in the solicitation of proxies from stockholders in connection with Yahoo!’s 2008 annual meeting of stockholders. Information concerning Yahoo!’s directors and officers is available in its preliminary proxy statement filed with the SEC on May 22, 2008.

Related Reading:
Yahoo Confirms Icahn Proxy Fight
Microsoft Puts New Yahoo Deal on Table: Full Text

At the All Things Digital conference, AOL announced that it would be joining Google’s OpenSocial. AOL recently acquired social network Bebo, which had already joined OpenSocial. First up will be the adoption of gadgets on myAOL.com.

Writing on the OpenSocial blog, AOL Principal Software Engineer Eric Staats said, “We’re excited to work toward supporting Gadgets and OpenSocial across AOL’s many products, platforms and services. By working with Google and other leaders in the industry to create products based on a more open, uniform standard, AOL and AOL users will be able to safely take advantage of a wide variety of new applications within our products that have been built by developers around the world.

Related Reading:
Google, Yahoo & MySpace Team Up for OpenSocial
Microsoft Tries to Compete with OpenSocial

Microsoft announced it will give cash back to people who use Live Search and subsequently click-through and make a purchase. In today’s Building Brand Equity column, “Microsoft Search CashBack: Stealing from Google?,” Erik Qualman notes that the Live Search CashBack program just might steal that cash (in the form of market share) back from Google.

» Full story

In the escalating war over the planet Earth between Google and Microsoft, Google has opened up Google Earth for development.

Today at the Google I/O developers conference, Google launched the Google Earth API and browser plug-in. The Google Earth API enables web developers to Web pages into 3D map apps.

Google points to the rise of the Geoweb, a collection of user-generated content (UGCe.g. photos, videos) associated with a location.

The Google Maps API, with over 150,000 developer sites, and the Google Earth client, with over 400 million downloads, promise to help users visualize this Geoweb of content.

Key features from the Google Earth team:

• Embed Google Earth inside any web page with only a few lines of code.

• Use the JavaScript API to enable rich Earth-based web applications.

• Manipulate KML and the 3D environment: create polygons, lines, placemarks, and more.

• Convert your existing Google Maps API site to 3D with as little as one line of code.

• View the thousands of existing 3D buildings, or add your own 3D models.

• Switch to Google Sky mode for high-res imagery of stars, planets, and galaxies.

Google has yet to launch a desktop telescope to keep pace with Microsoft but opening up the API should yield some innovative applications.

Last year, Bill Gates announced that his focus for his remaining full-time work at Microsoft would be search. But the job is not yet done and now he’s announced that search will be a projects he will be involved with post-retirement (besides his Chairmanship). Buried in the stories about Windows 7 and its multitouch abilities is a statement from the software giant’s founder about his vision for the future of Microsoft’s search.

“I’m very involved in search, the internal development,” he told the audience at the D6 conference. “We will build the world’s best search.”

Do you think Gates can pull it off? Discuss in the comments.

via BBC News

Related Reading:
Microsoft Launches Live Search Cashback and Live Search Farecast
Microsoft to Bring Advertising to Live Search Mobile

Once the most popular reasons for reinstalling your operating system is that it is often the easiest way to deal with a preponderance of viruses, spyware and other collected nasties that find their way onto your computer. So when reinstalling, it make sense to secure your like-new PC as best as possible. Here are five programs that make that possible.

AntiVirus – AVG Free
The most important security measure you can take on a new computer is protecting against viruses and Trojans. That’s where anti-virus software comes in. AV software, usually, runs in the background of your computer, analyzes new files received via email, downloaded or elsewhere to make sure they are safe. You can also schedule it to check your computer for viruses it may have missed, or manually check whenever you want.
For AV software to be good, it needs to stay up-to-date. For it to be tolerable to the user, it needs to run lightly in the background, and it needs to easily offer the user options to override it when it’s too aggressive, as nearly all anti-virus programs have been reporting too many false positives lately. AVG’s Free version accomplishes all that—and does it for free. Runner ups include NOD32, Kaspersky and BitDefender.

Anti-Spam – SpamBayes
Viruses may be the most dangerous problem possible affecting your computer, but Spam is probably the annoying. According to Akismet, nearly 90% of all email received is Spam. That comes out to 1,000 spam messages per day for an average user. While most of that Spam is trapped on your mail server, more than enough makes it through to your email reader, clogging up your folders, slowing down your email downloads and generally making finding real emails that much more annoying and tedious.

That are plenty of solutions for combating Spam, including the filters built into Microsoft Outlook, but I’m a big fan of SpamBayes. I’ve been using the open-source SpamBayes filter for more than five years now, ignoring newer and flashier filters. Why? Well, for one, it just works. It catches nearly all my Spam, and I get very few false positives. The way it works is also significant; like the name suggests, SpamBayes draws its power by using Bayesian algorithms to determine what is spam and what is ham. Simply stated: SpamBayes learns from you. Every time you tag a message as spam or ham, SpamBayes analyzes the email for clues as to what makes spam and what comprises ham. The more emails you tag, the smarter it gets.
SpamBayes is easily added on to Outlook, other desktop mail applications, webmail or even to your mail server. Set up is a breeze (just tag a few emails and go) and the program is light and fast.

Anti-Spyware – Ad-Aware and SpyBot
If viruses are dangerous and spam is annoying, spyware is the unholy marriage of the two; it slows down your computer, hijacks your home page and—as its name suggests—spies on you. It certainly annoys you, and can be very dangerous, either leaving your PC susceptible to viruses or stealing private data from you. Above all, it is intrusive. And it comes from some unlikely sources: companies you know, love and trust.
But you don’t have to succumb to it. Anti-virus programs like AVG will prevent most spyware programs from lodging on your computer, but there is more you can do. Firstly, read the End User License Agreement (EULA) on every new software program you install. Don’t just blindly click ‘Next’ when installing new programs. Secondly, download the above two programs: Ad-Aware and SpyBot. Both will scan your computer for spyware, adware and malware programs, and offer you the option of removing the programs they find. The free version of Ad-Aware won’t protect your PC in real-time, but you can upgrade to get that feature. SpyBot, which is freeware, includes TeaTime, which provides free real-time protection, including registry monitoring. SpyBot can even replace spyware programs with “dummy programs” so you can still run spyware-dependant programs. Between the two, you can remain completely spyware-free.

Extra Protection – Sandboxie
Even after all that protection, sometimes you need a little bit more. That’s where Sandboxie comes in. Sandboxie is a remarkable (and free) program that protects your PC from everything and anything run on it—by providing a virtual “sandbox” for that program to run it. Within the sandbox, no registry changes can be made and nothing can be installed to your actual PC; nothing bad can happen.

Someone sent you a program they swear is virus-free—and AVG also thinks it’s clean—but you’re still unsure about? Run it in the sandbox. You teenage niece is using your computer and you don’t want her messing anything up? She can browse the internet and work in Sandboxie. Son uses P2P software? No problem when it runs in Sandboxie. Don’t trust Internet Explorer? Set it to always run sandboxed. All downloads need to be approved by you before they can run. Executables run without affecting anything else.
And Sandboxie manages to give you all this protection without slowing down your PC. It runs quietly and unobtrusively in the background, and gives you that extra measure of protection you need.

Viacom President and CEO Philippe Daumann joined Kevin Johnson, President of Microsoft, onstage last Wednesday at the Microsoft advance ‘08 client sumnmit to discuss the Future of Search. They didn’t discuss copyright infringement or Viacom’s $1 billion lawsuit against YouTube. Perhaps they should have.

Google, YouTube’s owner, claims the $1 billion copyright infringement lawsuit questioning YouTube’s ability to keep copyrighted material off YouTube.com threatens the free exchange of information on the Internet.

Google’s lawyers filed papers on Friday in U.S. District Court in Manhattan in response to Viacom’s lawsuit alleging that the Internet has led to “an explosion of copyright infringement” by YouTube and others.

Viacom filed its lawsuit last year, asking for damages for the unauthorized viewing of programming from MTV, Comedy Central and other networks, including such hits as “The Colbert Show” and “The Daily Show with Jon Stewart.”

In papers submitted to a judge late Friday, Google claimed YouTube “goes far beyond its legal obligations in assisting content owners to protect their works.”

By seeking to make carriers and hosting providers liable for Internet communications, Google said Viacom “threatens the way hundreds of millions of people legitimately exchange information, news, entertainment and political and artistic expression.”

Google said YouTube was faithful to the requirements of the 1998 Digital Millennium Copyright Act, saying the federal law was intended to protect companies like YouTube as long as they responded properly to content owners’ claims of infringement.

On that count, Viacom says Google has failed miserably.

The Associated Press reports that in a rewritten lawsuit filed last month, Viacom said YouTube consistently allows unauthorized copies of popular television programming and movies to be posted on its Web site and viewed tens of thousands of times.

Viacom said it had identified more than 150,000 unauthorized clips of copyrighted programming — including “SpongeBob SquarePants,” “South Park” and “MTV Unplugged” episodes and the documentary “An Inconvenient Truth” — that had been viewed “an astounding 1.5 billion times.”

The company said its count of unauthorized clips represents only a fraction of the content on YouTube that violates its copyrights.

It said Google and YouTube had done “little or nothing” to stop infringement.

“To the contrary, the availability on the YouTube site of a vast library of the copyrighted works of plaintiffs and others is the cornerstone of defendants’ business plan,” Viacom said.

This morning investment bank Collins Stewart hosted a confrerence call for clients who wanted to learn more about Microsoft Live Search Cashback.

The buzz and excitement surrounding the Cashback launch has been palpable.

CNET has coverage of the Microsoft Live Search Cashback call this morning.

What’s truly brilliant about Microsoft’s move: share of searches is the most watched index of search engine success. What matters most, though, is the quality of those searches.

The most valuable searches are commercial searches. Helping satisfy the collective curiosity of a nation is, at times, a noble mission. Most searches, though, tend to be news and gossip-related.

While it’s great for the online tabloid industry, there’s not much value in being the go-to search engine for the Gossip Girl and lad mag crowd. Does a search engine really care if it delivers the best results for “elke the stallion,” gyrotonics, and “la rag mag?”

Microsoft wants all Americans who receive a $600 rebate check to think of Live.com search first. If you’re going to spend money online, what’s the most relevant result?

The SERP that delivers value, savings and bargains.

Microsoft has announced that they are closing their Live Search Books and Live Search Academic Projects. While they will still index books and scholarly publications in their primary search index, Microsoft’s digitization initiatives will come to an end.

Libraries and publishers are encouraged to build digital archives utilizing the platform Microsoft built with Kirtas, the Internet Archive, CCS, and others.

Commenting on the future of the search business, Satya Nadella Senior vice president search, portal and advertising, wrote on the Live Search blog, “Given the evolution of the Web and our strategy, we believe the next generation of search is about the development of an underlying, sustainable business model for the search engine, consumer, and content partner.”

What do you think about Microsoft’s move to end their Live Search Books and Academic Projects? Let us know in the comments.