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The top social networks have each unveiled plans this week for bringing more targeted ads to their networks. On Monday, MySpace expanded its HyperTargeting platform to capitalize on the mountains of data from user profiles to better segment its audience and refine ad targeting. The system launched in July with 10 broad categories, but now [...]

Unless Google can make it smoother than a bucket of AstroGlide to get all of a person’s Facebook contacts over to its OpenSocial platform, they could find audience-building an uphill battle.Ever since Facebook opened itself to anyone who wanted to join, plenty of people have done so. Upon arrival, they have added their friends, who [...]

It’s time to put the Yahoo or Facebook acquisition deals from Microsoft to rest, as Steve Ballmer disclosed a less broad scope for what the company buys.Microsoft could be emulating Yahoo and Google in their strategy of buying small startups and companies, instead of writing 11-digit checks to Mark Zuckerberg or Jerry Yang.
For the [...]

Facebook recently won the rights to Face-book.com, even though the previous owner didn’t, to be honest, appear to be imitating the popular social networking site.  But since Facebook was troubled by Face-book.com, expect some real problems to erupt over Facebook.fr, which was claiming to be a beta version of Facebook Paris.

Facebook.fr Tempts Original’s Wrath

It [...]

Facebook has plans to translate its Web site into foreign languages as it attempts to capture a larger share of the global market.

Facebook To Expand Globally

While MySpace remains larger in the U.S., Facebook is the most popular social network in other English speaking countries, including Canada and is closing the gap with MySpace in the [...]

I can see how a typo could lead a person to visit Facenook, or perhaps Racebook, on their way to a certain social networking site.  But now Facebook has won a dispute involving Face-book, which was formerly owned by a company known as YOLAPT.
Facebook’s actions may have been entirely unnecessary - the “dash” [...]

The latest rumors being reported that Microsoft might invest a 5 percent stake in Facebook worth up to $500 million that would give the social networking site a valuation of $10 billion the question becomes is Facebook really worth that much money?

Is Facebook Worth $10 Billion?

Facebook founder Mark Zuckerberg has done well in growing the [...]

Microsoft may be ready to exchange up to $500 million for a 5 percent stake in Facebook, while New York Attorney General Andrew Cuomo wants the site held accountable for the actions of sexual predators.Facebook founder Mark Zuckerberg had a good news, bad news, kind of day. Rumors of a potential investment from Microsoft for [...]

As someone who’s not too fond of Facebook applications, I must say that this development reminds me of Monty Python’s “Upper Class Twit of the Year” sketch.  But it’s likely that, by paying people to develop apps, the newly founded fbFund is trying to undo such associations.

fbFund Gives Financial Awards To Facebook Apps

After all, [...]

Invitations to join Yahoo Mash and test out Yahoo’s newest experiment in social networking have been landing in a few inboxes.Once upon a time in the Terry Semel era at Yahoo, the company made a play for Mark Zuckerberg’s Facebook. A cool billion dollars reportedly awaited the youthful entrepreneur, who blew off the meeting with [...]