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Yahooo’s desperately seeking a suitor. With a Microsoft proxy battle expected soon, Time Warner’s emerging as a white knight for the Sunnyvale search engine. Or as a delaying tactic to put off the Yahoo annual shareholder meeting.

Talks between Yahoo and the AOL unit of Time Warner have escalated. Finding an alternative to Microsoft’s unwelcome bid remains Yahoo’s focus, according to reports this morning in The Wall St. Journal (subscription) and The New York Times.

The deal discussed would combine Time Warner’s AOL Internet unit with Yahoo, as we reported on February 1st. Reports of the Yahoo Time Warner AOL talks first emerged on February 10th.

What are the chances? Still a longshot since the buyout by Microsoft is almost inevitable.

The clock’s ticking on Microsoft’s rejected Feb. 1 offer. At an almost $45 billion value, Yahoo spurned it as undervaluing the company. Now it’s worth $41.2 billion.

Who supports the AOL-Yahoo combo? Google, naturally, with a 5 percent stake in Yahoo.

Facebook, with Microsoft as an investor, remains on the sidelines. Facebook founder Mark Zuckerberg hired Google’s Sheryl Sandberg yesterday. That brilliant move makes the game more interesting.

For a more in-depth look at Facebook, Google and Yahoo, check out former Yahoo exec Erik Qualman’s SEW Experts Brand Equity columns:

Social media and online commerce: Birth of Socialommerce

Why Search is still prehistoric

Why Search is still prehistoric, part 2

The New York Facebook Social Advertising Event Nov. 6, 2007 introduction from boy-wonder Mark Zuckerberg was a millennial harbinger of marketing-things-to-come. If your business or agency’s search marketing department has dismissed Facebook applications & paid ads, as outside of your product’s demographic, think again. Though advertisers are making millions now on the Facebook platform, [...]

Yesterday morning I woke up early. Was sitting in the hotel lobby at 7 a.m. trying to check email when someone tapped me on the shoulder. It was Mark Zuckerberg, founder/CEO of Facebook, which now has 68 million active users (people who’ve signed on in the past 30 days).
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scoble chats [...]

Facebook’s Mark Zuckerberg will keynote the fifteenth annual SXSW Interactive Festival, also known as South by Southwest.
 
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zuckerberg to keynote sxsw interactive festival

60 Minutes did a good job with a segment on Facebook founder Mark Zuckerberg considering that Mark had very little to say. He seemed overly briefed by lawyers and PR types and as a result was stiff and uncharismatic for someone who has accomplished so much. Mark is definitely more of a Bill Gates than [...]

During last night’s 60 Minutes segment on Facebook, CEO Mark Zuckerberg set up Lesley Stahl’s profile — and an old colleague reached out quickly to her delight. Thus one of the major benefits cited was finding all your lost buddies or colleagues.
Yet I don’t believe that people-search is the key strength of Facebook, until [...]

MediaPost reports:

In an interview set to air Sunday night, Facebook’s Mark Zuckerberg told “60 Minutes” that Facebook’s controversial Beacon program “is going to be a really good thing.”
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facebook ignoring consumer perspective

Mark Zuckerberg’s foray into being the top executive at a company with a $15 billion valuation has been dismaying to Facebook users and advertisers.Remaking the world of online advertising would be an ambitious stretch for the most experienced executives on the Internet. Facebook’s approach, spurred by Zuckerberg’s pronouncement that “once every hundred years, media changes,” [...]

The ringing outcry against Facebook Beacon, which posted people’s online purchases to their friends’ News Feeds, led to Facebook altering the program.Facebook founder Mark Zuckerberg’s aggressive move into referral advertising through the Beacon technology ran into a brick wall of user discontent. After days of complaints that spread throughout the media world, Facebook has changed [...]

There won’t be unstoppable viruses, implacable zombies, or nuclear weapons involved in the end of the advertising world as we know it (though I think I just wrote the logline for next summer’s blockbuster), but the times will be a-changin’ for advertising through the next five years.

IBM says the next five years will hold more [...]