food
The Issue of Food in Fiction Writing
Food and the idea of cooking can capture the imagination for some original, dramatic writing. Since everyone loves and needs food, readers warm up to stories that mention food or build thems…
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the issue of food in fiction writing
Citysearch Launches Application for iPhone and iPod Touch
Local search site Citysearch has launched an application for the iPhone and iPod touch.
Citysearch is touting the following features for the app:
- Search nearby destinations: food, bars, spas, shops and hotels
- Search listings by keyword, category and location and map the results
- Review listing details: address, phone, maps & directions, photos, hours of operation and more
- Submit user reviews instantly, without a lengthy registration process
- View previous searches & recently viewed listings
- Browse editorial recommendations, user reviews and advice from business owners
- Featured write-ups on what’s hot in a local neighborhood or city
- Sort results by key listing attributes including distance, cost and Citysearch rating
- Bookmark your favorite listings
Unfortunately, the implementation leaves a lot to be desired. The top listing for Food using My Location is a catering business based out of a nearby home. Another listing is an independent coffee shop that no longer exists.
Shopping was worse. The top results didn’t include anything from nearby Brier Creek, a very popular shopping area in North Raleigh where I live.
The app looks fantastic. I like the dark background and light colors that don’t make my eyes strain. But hopefully Citysearch will improve its results to make the app more useful.
Related Reading:
Citysearch Rebuilds Site with a More Social, Local and Mobile
MapQuest Partners with Citysearch for Comprehensive Search Results
Google AdWords Launches iPhone and G1 Options (Plus Mobile Marketing Tips from SES!)
Want to bid on mobile searches via AdWords? Well, now you can. Today, Google launched AdWords options that will be visible on the iPhone and G1. We first learned Google was preparing iPhone ad options this past October.
Both devices have web browsers that display full HTML. And since around 95% of all mobile searches are conducted on the iPhone (according to today’s Mobile Search panel at SES Chicago), today’s announcement opens up a brand new opportunity for you.
Here are some other mobile marketing tips and facts you need to know:
- Do keyword research specifically for mobile searches. Using search suggest on Google search iPhone app is one way to do it.
- Mobile searches are longer than desktop/laptop searches. Some of this may be attributed to voice search.
- Mobile searchers are motivated and they want to fill an immediate need/want (food, coffee, etc). Look for this to shift to include bigger purchases (TVs) as mobile becomes more familiar in the coming years.
- Track behavior/ROI via mobile coupons and redemption codes
- Tracking via 2D and RFID is popular in mobile-friendly Japan and is likely the future of mobile commerce in the U.S. (we have 2D barcodes on our badges at SES!)
- Mobile apps – don’t build them unless you have a unique idea (like Shazam, UrbanSpoon, etc.). Instead, get listed in the mobile search apps (i.e. Yellowbook’s G1 app).
- If you have a separate mobile site, watch out for duplicate content.
- If you don’t have a mobile site, don’t build a separate site, say on .mobi. Instead, build one on a subdirectory or subfolder on your existing site. Make sure the user experience matches mobile browsing.
- Kill Flash on your sites. It doesn’t work on mobile devices and is not likely to. Even if it did, it would take too long to load.
- Don’t worry about WAP. WAP is dead or at least will be soon
Let us know when you’ve tried out Google’s iPhone/G1 AdWords options. Report your findings (at least, what you can) in the comments!
SEW Experts: My Wife, the Editor
Editor of any kind of publication — machining, food, scientific equipment — is an underground ruling class that very few average people know about. In today’s link building column, “My Wife, the Editor,” Sage Lewis reminds us that, when approaching an editor of a newspaper, trade publication, or a major publication, if you want the quote, if you want the link, treat these people with the respect they’ve come to know and love.
Google Courting Agencies for Advertising Beyond Search
Traditional advertising agencies have long been wary of Google. That’s no surprise, really, when a company comes out of almost nowhere to change an entire industry.
And as Google has grown, the search company has expanded beyond search to create revenue streams from other all-too-lucrative advertising mediums.
Now, Google is courting agencies in an attempt to get them to divert those ad spends via Google ad products.
The New York Times features a story about how Google employees set up shop at an agency for a day to expand upon the technology and opportunities the internet giant has to offer. It wasn’t a laptop-fest. Google brought couches, bean bag chairs, candy and food. This isn’t your three martini lunch on Madison Avenue, but it is making an impression.
Still, many remain wary. They feel Google is just using the ad agencies to get to their clients, with an ulterior motive of stealing them away.
What do you think of Google’s efforts? Let us know in the comments.
Related Reading:
Google Will Not Kill the Agency Star, Says Publicis CEO
Microsoft Continues Pursuit of Google with Navic Acquisition
Is ‘Good Ship Lollipop’ Sinking At Google?
The ’state-of-the art’ day care facilities at Google have increased their pricing to around what it costs to go to some community colleges, according to the New York Times. While the free food, refreshments and candy, once looked upon as a great perk by many outsiders considering a Google job, now seem to be considered pampering by co-founder Sergey Brin, NYT reports.
Though a Google spokesperson denied it, several people who attended a T.G.I.F. meeting in June claim Brin said “he was tired of “Googlers” who felt entitled to perks like “bottled water and M&Ms,” NYT stated.
Hey Sergey, you keep these people at their desks longer – or is it productivity or new thoughts outside the box are not coming as rapidly as in the past? Maybe the $72 million a year spent on food is cutting into Sergey’s private income, and he does not want child care to take even more.
Given stock prices are a long way from the $700 highs of last year, it should now not fall on the non-millionaire employees to make up the short fall.
Seems to me this approach is a lot like the minimum bid increases that saw the regular advertiser pay for Google’s efforts to stop arbitragers – they were so profitable Google continued this with implementation of Quality Scores to keep minimum bids and have all new advertisers pay premiums starting out their accounts.
Working at Google was once almost an extension of living with your parents, but now it seems dad is starting to charge rent.
Google Doesn’t Kill People, People Do
Kate Knight, 28, from Wirral, was convicted of attempting to murder Lee Knight by lacing his food with ethylene glycol, had her appeal rejected by the Court of Appeal.
The jury heard Knight used internet search engine Google to find a method of killing, settling on anti-freeze.
Knight served the anti-freeze in red wine and Indian takeout on their wedding anniversary.
In a separate murder trial:
A detective testified in a US court that a laptop computer taken from the home of a British man accused of killing his wife and nine-month-old daughter was used to search online on “how to kill with a knife“, four days before the slayings.
Medford police Detective Lawrence James, a computer expert, said the Google search was done on January 16, 2006.
Neil Entwistle has pleaded not guilty to murder charges stemming from the killing of his 27-year-old wife, Rachel, and their daughter, Lillian Rose, in their rented home in Hopkinton, Massachusetts on January 20, 2006.
Twitter Updates for 2008-05-29
New Article – Network Marketing Postcard Posted By : Annette First: First and foremost.. http://tinyurl.com/6kex6m #
Heart Health vs. Holistic Health Posted By : Ben Needles: Its often said that a certain food or vit.. http://tinyurl.com/5hvu7a #
effects muscles low back pain Posted By : Annette First: In the first place, a diet which includes .. http://tinyurl.com/6rdfep [...]
Twitter Updates for 2008-05-29
New Article – Network Marketing Postcard Posted By : Annette First: First and foremost.. http://tinyurl.com/6kex6m #
Heart Health vs. Holistic Health Posted By : Ben Needles: Its often said that a certain food or vit.. http://tinyurl.com/5hvu7a #
effects muscles low back pain Posted By : Annette First: In the first place, a diet which includes .. http://tinyurl.com/6rdfep [...]
Cinco de Mayo: The 411 on 212 Interactive Cinco de Mayo Bash
What is Cinco de Mayo? It’s the best reason to party (May 5th) at the Cinco de Mayo bash hosted by 212, NYC’s interactive advertising club. Sure there will be lots of Cinco de Mayo activities in New York and Cinco de Mayo food (margaritas!)
What’s the origin of Cinco de Mayo? Whether you spell it Cinco de Mayo, Sinco Demio, Cinco de Mio, or Sinco de Mayo, it’s a great Mexican holiday. Here’s a very brief Cinco de Mayo history:
In the Battle of Puebla, on May 5, 1862, an underdog Mexican army defeated the massive, well-trained French army, arguably the most powerful in the world (that year). The French lost the battle but won the war. That can’t stop us from celebrating Cinco de Mayo traditions, though:
If you’re not 21 years old, please click thru to the next post.
Cinco de Mayo Bash
Dates: May 05, 2008
Times: 6:30 PM – 9:30 PM
Where: Touch Night Club, 240 W. 52nd St. (b/w Broadway and 8th Avenue)
Event Type: 212 Event
Description: Complete madness and good times. Kevin M Ryan will be there with Matt McGowan. Open bar.
A few reasons why you should scrap whatever plans you have on May 5th to party with 212:
1) Touch Night Club (Midtown Manhattan)
2) Hot 97’s DJ Camilo on the ones & twos
3) Open Bar
4) VIP floor (more on that later)
5) Dance performance by Tre Armstrong (from “How She Move”)
6) Open Bar (one more time for emphasis)
And there will be more surprises the night of that 212 can’t share now but would be a shame to miss.
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