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Are we just so mesmerized by the glitz and glam of the coolest, latest and greatest flavor of the day that we’ve become oblivious to basic principles of marketing? In today’s Vertical Search column, “What’s In Your Travel Tool Bag? - Part 2,” travel search expert Elisabeth Osmeloski urges a return to basics: creating a product that fulfills a specific need, is well positioned against its competition, is priced appropriately, and is promoted within the right context.

In today’s rapidly changing search marketplace, ideas and technology move faster than the speed of light. Search marketers need to catch up, if they can. In today’s Vertical Challenge column, “Online Travel SEM Addictions: Web 2.0, Paid Links, Social Media,” travel search expert Elisabeth Osmeloski helps you decide how your company should address this year’s [...]

You can waste a lot of time debating whether content is king. For the sake of argument, let’s just all agree so we can focus on business decisions. In today’s Vertical Challenge column, “Content Creation: About Journey, Not Destination? - Part 2,” travel search expert Elisabeth Osmeloski discusses the pros and cons of hiring an [...]

Is creating content really the cornerstone of SEO? If so, do you pay your writers, or do you expect them to write for free? In today’s Vertical Challenge column, “Content Creation: About Journey, Not Destination?,” travel search expert Elisabeth Osmeloski lays out the options, including the road less traveled.

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In today’s Vertical Challenge column, “Crafting a Social Media Strategy Around Travel,” Elisabeth Osmeloski tells travel site providers how to take advantage of social media and traveler reviews.

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In today’s Vertical Challenge column, “Travel Search: Up Close and Personal,” SES Travel Edition organizer Elisabeth Osmeloski gives you an update on trends in the travel search industry.

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In today’s Vertical Challenge column, “Why Should I Book My Vacation Via Your Travel Site?,” Elisabeth Osmeloski tells owners and managers of travel sites how to convince every traveler that their service provides the most value. Do this well, and word of mouth marketing will kick in.

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Search Engine Watch has greatly influenced the industry with their SES conferences and now, it’s reaching out to new areas.

In an interview with WebProNews in Columbus, Ohio, SearchEngineWatch’s Elisabeth Osmeloski spoke with us about SEW reaching out to new areas. In the past, the events have been primarily either on the East or West Coasts, [...]