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A new interactive ad format has entered the world of widgets with Google’s release of Gadget Ads, touted as ‘Websites within Websites’.AdWords has a new toy for its advertising clients. They are called Google Gadget Ads, and have been in testing in a limited beta form for several big-name brands.
Google said its Gadget Ads can [...]

AdWords clients may see an invitation to join the beta test of Google’s pay per action (PPA) advertising appear in their accounts.Pay per action advertising allows the advertiser to define a conversion for which it will pay Google. The company just began rolling this beta test of PPA out to customers beyond the United States. [...]

Google has expanded its pay-per-action advertising beta for AdWords, pitting Google more squarely against affiliate advertising programs.
Advertisers choose how much they want to pay for a user to complete a pre-defined action like a purchase, newsletter sign-up, or other conversion. Publishers must agree to that fee and action before placing a PPA ad on their [...]

Since its Content Network launched, advertisers have been asking Google for a way to get a better idea of where their ads appear, and get more control over the display of their ads on specific sites. While Google has been cleaningup the network in recent weeks, it is now also giving advertisers more transparency and [...]

A closed pilot program for video ads on AdSense will launch this week; it’s a limited test that give online video publishers control of the ad displays.Online video, we hear, is the latest and greatest thing since Bob Metcalfe invented Ethernet. It’s reaching a point where the norm is to find a three to five [...]

Google has announced a pilot with a small group of publishers to test streaming video ads. Writing on the Inside AdSense blog, product marketing manager Christina Lee said, “Just as AdSense adds value to the text content on your website and is useful for your users, we think these in-stream ads in video will add [...]

Several AdSense publishers have received notice that their sites, which are mainly of the AdSense arbitrage/made for AdSense (MFA) variety, are being kicked out of the AdSense program as of June 1. According to Jennifer Slegg, the letter explains that the site involved has an “unsuitable business model,” and most of the targeted publishers are [...]

The eight principles the Click Quality Council would like to see search engines adhere to in improving PPC quality; Google’s cool with all of them.

The wide-ranging discussion of click fraud and search engines may be trending toward a less contentious arena. Not long after SES New York wrapped up with a civil session on click [...]

The pay per action beta test for Google AdWords recently debuted, and spurred plenty of advertiser interest.Since last week’s announcement that Google would start offering AdWords PPA ads, where the advertiser pays only when a predetermined conversion has taken place, plenty of buzz has swirled around the plan.
A lot of that buzz has focused on [...]

Google is set to allow advertisers to bid on where (which websites) their ads appear. The change appears to be in direct response to a New York upstart that’s been siphoning a bit of the online ad business.
The top thread at TechMeme.com ballooned this afternoon as SEM bloggers, reading about this audacious upstart in [...]