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July 22, 2008 in ArticleSnatch News by

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James Cameron Live on “Avatar” – His New 3-D Film

May 20, 2008 in SEO by ArticleSnatch

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The theme of Microsoft Advance '08 is "Connected Entertainment:" mobile, music, TV/video, gaming. The big Live Search announcement will be covered live tomorrow.

Today, filmmaker James Cameron's producing partner at Lightstorm Entertainment, Jon Landau said the abundance of digital information and the ability to use technologies opened up a whole new window for Jim didn't know e3xisted.

James Cameron started making films when they were photochemical emulsions. Now, films are digital.

"The essence of storytelling stays the same," said Cameron. "Intense CG (computer-generated) scenes with multiple shots doesn't change that. My greatest horror was the best thing we create would end up like Ark of Covenant and put in a warehouse somewhere. I will make all my films in 3-D. I've been banging on the door at Microsoft since I introduced Windows Media 9 with LL Cool J and Bill Gates in 2002. Now I tell them, this is what you guys need to be doing. I'm going to continue to
surf that wave."

His new film, Avatar, features a man who tries to become a miner by combining his being with an alien during an interplanetary war in which aliens can manifest themselves through human bodies — avatars.

"'Avatar' will make people truly experience something," said Cameron."One more layer of the suspension of disbelief will be removed. All the syn-thespians are photo-realistic. Now that we've achieved it, we discovered CG characters in 3D look more real than in 2D. Your brain is cued it's a real thing not a picture and discounting part of image that makes it look fake."

Part of the movie is subtitled because it takes place on alien planet.

Avatar will have a human heart beating at its narrative center. It's an emotional journey of redemption and revolution; the story of a wounded ex-marine, who's thrust into an effort to settle and exploit an exotic planet rich in bio-diversity. He eventually crosses over to lead the indigenous race in a battle for survival.

Cameron has created an entire world, a complete ecosystem of phantasmagorical plants and creatures, and a native people with a rich culture and language. The film has a December 2009 release date.

"I don't know whether will be great film from narrative and critical standpoint," said Cameron. "The experience of Avatar will be an experience unlike any other movies."

He started with Microsoft Research looking at the way people see. The project soon moved out of the realm of speculation.

"'Avatar' is the single most complex piece of filmmaking ever made," said Cameron. "We have 1,600 shots for a 2.5 hour movie. It's not with a single CGI character, like King Kong or Gollum. We have hundreds of photo-realistic CG characters. We were Microsoft's sandbox for filmmaking beyond the cutting edge."

During the film he would grab chairs, gather his team, and talk about what they were doing wrong, how to do it better. That just isn't done on a film set.

The heart of the film technology is a digital asset management system created by Microsoft, which was praised by Cameron and Landau for understanding the arts and filmmaking. The system can track every cloud and every blade of CGI grass in the film.

Cameron noted that Titanic was about how technology let us down. He has always tried to be on cutting edge of what's going on. The Abyss featured the first photo-realistic CG character. Then "The Terminator" combined CG and human actors. "True Lies" pushed the bar even higher with composite technology.

In "Titanic" as a filmmaker, I struck the perfect balance of technology and the human heart," said Cameron. "I haven't forgotten that lesson with Avatar. It's the best lesson for any filmmaker."

Cameron also noted the radical changes in film distribution and made a prediction for the future:

"I'm on the fourth screen. The giant screen. Then it scatters down to other screens. It gets more interesting as more means of digital distribution become available to us. The interesting thing the actual movie business going strong. If valued up revenues of what's lost to piracy, movies doing better now than they ever have. You can have HD screen in your home.

He noted, "Windows organized things spatially. That gave it its power. But we're not displaying things spatially. What could happen is now that digital cinema revolution has taken place is killer app is 3D. Dreamworks has announced all its animated films will be made and projected in 3-D. Gaming will be changed by 3-D. Consumer electronics people will need to make players stereo-enabled monitors. Future version of Windows should be fully stereoscopic. Smaller devices already are 3D enabled without glasses. If you play "Avatar" on a 50 inch monitor, you're in the game."

Cameron said, "This is the ultimate immersive media. It's my fundamental belief that when you're viewing media in stereo, more neurons are firing, learning rates are higher. Engagement levels are higher. As advertisers, you need to think about how you're going to use this new dimension. How will you use the deeper levels of engagement?"


Ask and LookSmart Send Out Click Fraud Settlement Letters

January 4, 2008 in Uncategorized by ArticleSnatch

Seems Lane’s Gifts are not the only ones getting money back from LookSmart and Ask for click fraud, letters were sent out yesterday for the class action suit that both companies are trying to put behind them.

Both seem to be written by the same law firm and were from the suit lodged in the Circuit Court of Miller County, Arkansas. LookSmart is dealing with the period between January 1, 2002 and the present; while Ask is covering claims beginning August 1, 2005, when it began licensing LookSmart’s technology for its Ask Sponsored Listings product.

Claims must be filed to LookSmart by February 11, 2008 and to Ask by February 2, 2008.

Payment seems to be in advertising credits as opposed to cash. Guess if you have gotten out of the online business you could sell the credits.

Copies of the two letters are below.

Click to read the rest of this post…

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Bonnie Brown On Massaging Google Geeks

November 24, 2007 in Uncategorized by ArticleSnatch

Bonnie Brown was working as massage therapist at Google from 1999 to 2004. Before that, she ran a private school for 10 years. Now, Bonnie is traveling and also wrote a book called Giigle: How I Got Lucky Massaging Google. I met up with her on Google Talk (the transcript below has spellchecking and punctuation added).

 

Hi Bonnie!

Good morning.

Where are you at the moment? Are you doing interviews all week for your book?

I’m in Nevada entertaining family and friends for the holidays. It’s been a very busy week interviewing and setting up interviews for the coming weeks.

Did you find a publisher for the book yet?

Decided to publish it myself for now.

Ah… do you want to use some online service for that or…?

I have speaking engagements coming up, so it looks like I have a venue to sell the book through my website and at book signings.

I want to go back to the beginning of your work for Google. That was in 1999 right?

Correct.

At the time, did any of your friends actually know about the company?

No, and I had never heard of Google

Did you check out their site to prepare for the job interview? Like, try a search on google.com….?

No, frankly I was pretty computer illiterate!

Did you have a computer at the time?

Yes.

Your job started out as part-time, 10 hours a week. What did you do the other time?

I had a massage business in Silicon Valley that was just starting out. I had private clients and did massage for other businesses.

Were many of your clients from tech startups back then?

I did massage for Tibco. But mostly trade shows, parties, random small business. But a lot of my clients were in the tech business.

You mentioned before that massaging the Google employees was a bit different. They are all very geeky, I suppose. What was that like?

Well, first of all, they are socially shy for the most part. They are very involved with their work so not a lot of time for interpersonal relationships. For those reasons, they told me they lacked touch in their lives and really enjoyed massage because they felt something that was missing.

Plus, they suffered from the stressed associated with working on a computer all day (and night). They had wrist, neck and back problems.

I see. The massage you are doing is them lying face down on a bed, right?

Yes, they start face down on a massage table with a place for their face that is comfortable. Then the flip over and I work on their head neck and limbs from that angle. They are draped the whole time with sheets.

Sometimes being “socially shy” or let’s say unaware of certain social etiquette can lead to unwanted rudeness… did this ever happen to you at Google?

“One time an engineer explained to me that they see no need for small talk, so if they never look at me then they could avoid that.”

I had a hard time adjusting to some not looking me in the eyes.

One time an engineer explained to me that they see no need for small talk, so if they never look at me then they could avoid that.

That’s interesting. I’ve met many engineers/ developers who also frown on small talk. Did you talk a lot with them during massages though? Or does it depend on the client?

Yes, many of the Googlers fell asleep because their workload was so intense that when they finally stopped for a break, they just shut down.

Heh.

But at first, when they were nervous about the whole thing, they talked to get to know me and build trust.

Were they ever starting tech talk, and you had to stop them half-way through?

Actually, I learned a lot from them about the search engine, science, life from their perspective and loved talking with them. They were really intelligent and though I had a hard time understanding some of what they were expressing, I felt like I grew a lot from my experience with them.

OK. So in the beginning, there were like 40 employees with you, right? Did you massage all of them, like Sergey Brin, Larry Page…?

Yes, mostly all of them. Sergey and Larry included.

Did they sometimes seek your perspective too? Like ask for advice?

Well, considering the age difference, yes, they did consider my life experiences valuable and I think I taught them also.

When the company grew, did you swich to a full-time job with Google?

It was never a set, full time experience, because I was a contractor. I set my own hours, but the demand grew so great that I was working 5 days a week at the end.

And then someday the employees had to pay a fee for the formerly free massages for them, right? To cut down on demand…?

At first it was free, but I was booked 6 months in advance. It was hard for the new people to get an appointment. So, they instituted a co-pay and it slowed it down for a very short time, but that didn’t last long.

As a joke, people were offering their options to get a spot on the calendar.

Heh. I bet with that workload and the type of work, you were able to arm-wrestle down most male employees of the company :)

I think I was very popular. I could always cut in line in the lunch room and no one complained.

What’s the Google cafeteria like? And with whom would you usually sit down together?

Charlie [Ayers] made incredible food. Organic and extremely healthy. Great soups that we could take home after work in a Chinese take out container! I never visited the grocery store in those days.

I ate with anybody and everybody.

So the co-founders sit down, and people take a seat next to them. But I suppose that was not like that anymore after a couple of years…?

“I had a guest for lunch and Sergey was at the next table. He got up right in the middle of eating and started doing push ups on the floor. He had some kind of bet going with the people at his table. My guest was pretty surprised.”

The CEO, Eric, Sergey and Larry all ate with the rest of us. I’ve had lunch with them all. It is very relaxed.

Once, I had a guest for lunch and Sergey was at the next table. He got up right in the middle of eating and started doing push ups on the floor. He had some kind of bet going with the people at his table. My guest was pretty surprised.

How were new employees introduced to others at the time? I mean, when there were just hundred or more around. Was there a formal introduction?

It’s hard for me to say. My position there was removed from the “teams.” I worked on everyone, but on a very individual basis.

They had a meeting every Friday where I believe most introductions took place. I was ALWAYS doing massage, so hardly ever could attend.

Did you have a computer at work where you could check out e.g. the intranet MOMA and the employee profile pages for everyone?

Yes. My office had a computer that showed the schedule for massage and the intranet.

Did the intranet news interest you? Or I suppose you were always busy anyway…

It was very interesting. I read when I could. Every now and then someone missed their appointment and I had a break.

Did the atmosphere and buzz change when new products or sites were about to be rolled out?

Yes. As you probably know, they go by an 80/20 rule there. 20% of their time is used for creating new ideas. There were so many interesting things going on all the time, it seemed like there was no lack of excitement.

Did you have your own 20% time? :)

Are you kidding? NO! My job needed no more creativity. It was very intuitive and I gave it my all.

I wanted to ask, what was the weirdest thing that happened during your work with Google over the years?

If you read the book, you’ll find out!

Heh, OK. Did you ever meet celebrities at Google?

Yes, I met Al Gore.

Oh yeah, and Ben Affleck.

In 2004, Google went public. You had some stock options from the beginning of your job right?

Yes, I was offered options on an ongoing basis throughout my work there.

At what point in time did you realize, I’m probably ending up a millionaire here thanks to these options?

Toward the middle of 2003, it started to look pretty promising. But I’m an optimist and I hoped for the moon right from the start.

It was you who pushed for options, I understand… in the beginning…

Yes, I asked for that in my contract.

During the build-up to the IPO, what was it like? The New York Times estimated Google produced as many as 1000 or more millionaires. Was that time in any way weird?

I talk a lot about the build up in Giigle. It was a very stressful time. The quiet period required by the SEC was painfully quiet.

Except for an interview by the co-founders with Playboy…

True, true. Everyone makes an error now and then. :)

A couple of months later, you left Google. Why?

My hands hurt.

Seriously, it was just time. The company inevitably would grow more “corporate” and the feeling of the start-up changed. I felt it was time to start something else.

Yeah, I heard today at Google there’s a bit of a distance between pre-IPO and post-IPO employees…

I can’t imagine how it could be otherwise.

Were there many people calling it quits a while after the IPO?

Yes, I believe most of the first 100 people left the company during the first year.

Did you have a party when you left?

I just took a nap.

Heh. What did you do after taking a break? You started writing the book?

I wrote a lot of the book while I still worked there. I moved to Nevada and then did some serious traveling.

In another interview, you mentioned you help people during your traveling, and that you started a foundation. What exactly do you do?

I have a private foundation that makes grants to different charible causes. It is a lot more gratifying to be able to do some hands on work rather than just writing a check.

I have visited many needy sights and helped by just loving people and showing human compassion. I am able to help financially for the basic necessities, food, water and shelter.

I am a lover of the Bible and have had the exciting opportunity to help with the discovery of Biblical Relics.
Noah’s Ark. The Ark of the Covenant. Mt. Sinai.

These days, do you still keep up with news about Google?

“When I first worked at Google, there was no stress in my life, so I took flying lessons to create some.”

Yes, I am on an X-Googler’s site and the pilots at Google site.

What’s the pilots at Google site?

There are a number of pilots at Google. Eric Schmidt is a pilot. They have a mailing list where flying adventures and info is shared. I love flying!

Wow. So you got a pilots license? Since when?

When I first worked at Google, there was no stress in my life, so I took flying lessons to create some.

And now, of course, Google got their own jet….

Of course…

… and their own landing place shared over at NASA I heard!

Everyone loves Google!

Some human rights groups have criticized Google in the past though, what do you make of this?

If you knew how socially responsible the founders are, there would be no room for criticism.

What of Google’s tools do you use today, if any?

Google maps, finance, email, this, umm…calendar…

I try all the new stuff.

Did you also try your hands at Blogger.com?

Of Course. That’s where I saw that lovely picture.

Which one?

Where I was discussed in a way that stabbed my vanity.

Do you perhaps refer to a forum comment made on Google Blogoscoped by James…

Probably, it’s all becoming foggy lately…

What other websites do you check out regularly? Where’s that Ex-Googlers site, by the way?

It’s an email set up for ex-googlers that is invitation only.

I read the news on Google and keep up with my investments on Google’s terrific finance site. I read sites about my favorite topic, eschatology.

What is eschatology?

The study of end times.

On this mailing list for Ex-Googlers, is there a lot of nostalgia, or criticism of today’s Google? Or what is being talked about there?

It’s kind of like a support group. SWS was difficult to maneuver alone.

They do talk some about today’s Google and they remember the good ol’ days.

What’s SWS?

Sudden Wealth Syndrome. Don’t laugh, it’s a serious issue.

What are the symptoms?

Not fitting in. Having no one to play with. Feeling unuseful. Guilt.

Have you actually heard of Ex-Googlers re-applying for a job at Google?

I have not.

So how do you “treat” SWS?

I give. That helps. And just knowing others are experiencing the same feelings, makes you feel a little less nuts.

Did you find yourself having a lot of new “friends” after 2005? That’s when you were able to sell stock right?

Luckily, I have always been rich with friends. But sadly, some people have a hard time adjusting to you when they perceive that you are suddenly wealthy.

I have new business “opportunities” often. ;)

I see. Bonnie, anything else you’d like to share with us? Anything I should have asked you?

I appreciate your interest and it was fun typing with you.

One more question… What is Google’s best-kept secret? :)

If there is one, it is best kept.

Comment

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DigitalJournal Gets Presidential

July 12, 2007 in Internet by ArticleSnatch

DigitalJournal.com has added a new section for presidential candidates to discuss and debate issues with the public and citizen journalists.

“DigitalJournal.com has become an incredibly powerful tool and politicians have recognized the importance of getting involved with voters in online communities," says DigitalJournal.com Editor-in-Chief, Chris Hogg.

"The influence of the mainstream media is not what it used to be. DigitalJournal.com is a unique place where citizen journalists have become a powerful force in shaping public opinion."

On DigitalJournal, presidential candidates can post news and information about their campaigns, upload photos, videos and answer questions from the public.

So far only former Arkansas governor and presidential candidate Mike Huckabee has joined DigitalJournal. DigitalJournal says they are in talks with other candidates who have expressed an interest in participating on the site.

With major players launching their own political channels like MySpace’s the Impact Channel back in March and YouTube launching Citizentube and YouChoose, it could prove challenging for DigitalJournal to get more presidential candidates on board, but then again we are talking about politicians here so maybe they do have a chance after all.

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Google’s Shuman Clarifies Click Fraud Points

February 2, 2007 in Internet by ArticleSnatch

A couple of numbers regarding click fraud have been in play and widely discussed: ClickForensics’ 14.2 percent claim and Google’s internal assessment of less than 2 percent. Those numbers don’t tell the whole story either.

We heard from Google’s Shuman Ghosemajumder after a recent discussion of his response to a report from ClickForensics on click fraud. The debate about click fraud has been ongoing, as our readers, many of whom use PPC campaigns, have observed for some time.

Shuman said a key point made in his first blog post demonstrates why we can’t directly compare the 2 percent figure to the 14.2 percent. “It’s an apples to oranges comparison,” he said. Here’s the point he made that merits further discussion (his reference to “those problems” means inaccurate and inflated click counts):

Even if they fixed those problems, they’re not actually measuring click fraud

Even if they were counting clicks correctly, they are still trying to measure only activity (attempted click fraud) and not advertiser impact (actual click fraud). That is, even if they corrected the basic engineering and accounting problems contributing to the above problems, they would still be counting clicks we filter (and do not charge to advertisers) in their click fraud estimates. They admit this.


“This is a key point — even if there was nothing wrong with their data collection (which of course, we’ve demonstrated there is) ClickForensics’ 14.2% figure is their estimate of attempted click fraud, not actual click fraud,” said Shuman. “So calling this a click fraud number is incorrect.”

He moved on to discuss attempted click fraud in his email, calling it an “open loop number” because “there’s no limit to how much someone can try, using computers.” Even without any filtering in place, Shuman cited how an advertiser’s budget would stop those clicks from registering eventually.

Google of course does filter those efforts, and that is the point of contention. The company considers actual click fraud, not attempted click fraud as third parties do when forming their numbers.

“Here we have an attempted click fraud number being reported as an actual click fraud number,” said Shuman. “This is certainly not accurate.”

The essential issue as we still see it comes back to a need for auditing these figures independently. Last summer, when the Lane’s Gifts v Google case was taking place in an Arkansas court, Google did have an audit of its procedures performed.

Steps taken by Google as observed by Dr. Alexander Tuzhilin, Professor of Information Systems at NYU, left a Fundamental Problem in place, which was summarized like this:

Advertisers have a right to know this information, he conceded, but also pointed out that such revelations would leave Google open to “more sophisticated fraudulent activities undetectable by Google’s methods.”


Tuzhilin determined Google had made reasonable efforts to combat click fraud. There were points he made that Google did not completely agree with, though they were satisfied with the overall tone.

Now the industry, particularly its most visible member, needs to hammer out the third party auditing process through the IAB working group. With so much money in play, a mechanism to measure click fraud independently, instead of the back and forth discussion taking place on blog posts and company reports, has become essential.


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