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Despite all the controversy over Microsoft using Silverlight to take over the rich internet market from Adobe Flash, the software giant seems to be not even trying. In fact, even most Microsoft web sites are using Flash instead of Silverlight.

A quick check through Microsoft properties reveals that only the Microsoft Home Page and the Microsoft Developer Network use Silverlight; MSN Video, Zune.net and the new WWTelescope all use Flash.

Microsoft even appears to be on par with Adobe when it comes to platforms outside of Windows. Silverlight works on Safari for Mac or PC, as well as on Firefox and other Mozilla-based browsers. Silverlight even seems to work “unofficially” on Opera (as long you pretend you’re not running Opera).

Silverlight isn’t supported in Linux, but as an avid Ubuntu fan, I can tell you that Flash does not work well in Linux either. A host of open-source alternatives, like Gnash, have mostly solved that issue. Former Adobe CEO Bruce Chizen’s fears of Microsoft favoring Windows seem incredibly unfounded.

But if Microsoft is playing nice for a change, why are they afraid of promoting their product — and why are they afraid of even using it? Maybe “nice” is too novel a strategy for Redmond. It may take some getting used to — for everyone.

PDFs are particularly significant in B2B marketing, which makes optimizing them for the web is an important piece of SEO strategy in that sector. Thankfully, Galen de Young of Francis Marketing has a new post on optimizing PDFs on their B2B marketing blog.

Here are the key take away points from Galen’s post:

Other quick tips include:

• Build links into PDFs (and be sure to verify them!)
• Keep links to PDFs closer to the root level of the site’s file structure
• Use keyword-rich anchor text to link to PDFs
• Don’t do anything in a PDF that you wouldn’t do in a web page

PDFs can be forgotten when developing or redesigning a web site and lost in a greater SEM strategy. But when properly optimized they can be a powerful content tool for your business.

Related Reading:
Yahoo to Distribute Contextual Ads on PDFs
Yahoo Adds Support for Page-Level Exclusion Tags for Non-HTML Docs
Search Marketing Works for B2B, Too
Vertical Search: B2B Survey Says … Blazing Hot

Video chat startup Seesmic has acquired Twhirl, an Adobe AIR Twitter client. Twhirl is the most popular Twitter client, boasting over 100,000 downloads and accounting for 7% of daily Tweets. Seesmic does plan on blending video chat into Twhirl, which is a Twitter user’s dream come true!

According to Seesmic founder Loic Le Meur, Marco Kaiser, founder of Twhirl, was already in the process of incorporating Seesmic into Twhirl. Kaiser contacted Seesmic about his plans, and the rest is history. Twhirl and Twitter were, of course, used a great deal during their negotiations.

Related Posts:

Is Twitter the New Google Alternative?
Twitter: Welcome to My Google Nightmare
Twitter and Search

Sequoia Capital, which is known for its investments in both Google and Yahoo, today announced the private beta launch of its latest investment, Searchme, a visual search engine.

Searchme employs Adobe Flash and Flex to create a user interface that displays results as web page screenshots. the effect is similar to the Cover Flow feature in iTunes, where users “flip through” album cover art. Below the image results are text search results that look similar to Google results.

The perk of this technology is the ability to see a page before visiting it. If you’re fatigued from clicking on links to parked sites and made-for-AdSense pages, then Searchme’s visual results will be a welcome change.

But making sure the results are relevant is Searchme’s challenge. In an interview with Kara Swisher at Boomtown, her All Things Digital blog, Adams said, “We are no Google, of course, but we are trying something different to provide a new experience for search users. Most of all, we are trying to innovate in search, which is still largely a text and list experience.”

John Nack of Adobe posted a brief Q&A related to the issue of Adobe software welcome screens phoning home to a tracking site hosted by analytics firm Omniture.
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A simplified media sharing service, BlueString, opened its virtual doors to people looking for an easy way to make rich media available online.
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