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Twitter Updates for 2008-08-04

Persuasive Essay Topics ?” How To Come Up With Persuasive Topics For Your Readers: You need to come.. http://tinyurl.com/5o5ccx #
New Blog Post - Persuasive Essay Topics ?” How To Come Up With Persuasive Topi.. http://tinyurl.com/63h8uq #
New Article - How does Click Fraud effect your Google AdSense account Posted By : Mani.. http://tinyurl.com/6ha36g #
Twitter Updates for [...]

Blogs That You Wouldn’t Want To Have (Part 3)

We have talked about blogs that spam anchor text links and blogs that have fake links (that is, links that point to ads and trick users into clicking on them).  Are there any other kinds of blogs out there that you would want to avoid if you want to make a good name for yourself [...]

Twitter Updates for 2008-07-30

Crack Your Case with the Help of Certified Legal Nurse Consultants (CLNC) Posted By : Vikram kuamr:.. http://tinyurl.com/6xfkgy #
Find Legal Nurse Consultant to Help with Medical-Legal Cases Posted By : Vikram kuamr: Nowadays, th.. http://tinyurl.com/5msfum #
Tarsal Tunnel Syndrome And Massage Therapy Posted By : Ben Crabtree, LMT, CNMT: Do you have foot pa.. http://tinyurl.com/6b2pyd #
Legal [...]

Blogs That You Wouldn’t Want To Have (Part 2)

In the previous post, we took a look at one blog type that – despite the blogger’s good intentions – may not be as appealing to readers as one would have previously thought.  We talked about how having too many anchor text links can take away (A LOT) from the value of a blog.  Now [...]

Twitter Updates for 2008-07-28

New Blog Post - Persuasive Essay Topics ?” How To Come Up With Persuasive Topi.. http://tinyurl.com/6a5dau #
New Article - What Are You Good At? Home Business Start-Up Plan. Posted By : businessb.. http://tinyurl.com/6ps393 #
Quit smoking the easy way Posted By : Guitario Telestrasina: Secrets about smoking are revealed her.. http://tinyurl.com/5tulj2 #
Twitter Updates for 2008-07-27: New [...]

Blogs That You Wouldn’t Want To Have

Have you ever visited a blog and then found yourself being disappointed, even irritated, that you visited that blog?  Let us be honest – there are many blogs out there that fall into this category.  For one reason or another, these blogs do not really offer much to their readers or perhaps they do but [...]

Optimization Tips for PDFs: Great Advice for B2B Search Marketers

PDFs are particularly significant in B2B marketing, which makes optimizing them for the web is an important piece of SEO strategy in that sector. Thankfully, Galen de Young of Francis Marketing has a new post on optimizing PDFs on their B2B marketing blog.

Here are the key take away points from Galen’s post:

  • Make sure your PDFs are text-based. Creating a PDF from a Microsoft Word document should be ok, but when you get into other programs like InDesign or Quark, then you run into text-based issues. And, as always, optimize the copy to reflect the targeted keywords.

  • Pay attention to Accessibility. The accessibility tools can be found under the advanced options. With them, you can order the priority of text on a page and create alt tags for images.

  • Customize your PDF properties. The title in the properties becomes the title tag, not the title of the file, so be sure to write an optimized title for your PDF properties. This is what searchers will see in the results of their favorite search engine.

  • Don’t forget about usability. Optimization of a PDF is only good if web users can read it. Be aware that not everyone has the latest version of Adobe Reader. Save your PDF at a version lower than the most recent update. Also, make sure file sizes are as compressed as possible and use properties to see if you have a “fast web view.” If not, go to your General Settings panel under preferences to make it web-friendly.

  • Specify the reading order. This helps search engines know which part of the text is most important on your page. Also, if your first paragraph wouldn’t make a great description tag, consider creating a footer and making it number 1 in the reading order.

    • Other quick tips include:

    • Build links into PDFs (and be sure to verify them!)
    • Keep links to PDFs closer to the root level of the site’s file structure
    • Use keyword-rich anchor text to link to PDFs
    • Don’t do anything in a PDF that you wouldn’t do in a web page

    PDFs can be forgotten when developing or redesigning a web site and lost in a greater SEM strategy. But when properly optimized they can be a powerful content tool for your business.

    Related Reading:
    Yahoo to Distribute Contextual Ads on PDFs
    Yahoo Adds Support for Page-Level Exclusion Tags for Non-HTML Docs
    Search Marketing Works for B2B, Too
    Vertical Search: B2B Survey Says … Blazing Hot

    What search engine marketers should know about event marketing

    Yes, yes, I know we’re search engine marketers. So, event marketing isn’t our department.
    But, Don E. Schultz, Professor (Emeritus-in-Service) of integrated marketing communication at Northwestern University, said something in his opening keynote at SES Chicago back in December that every SEM should understand.
    He said, “For search to ‘get respect’ among senior management and marketers, [...]

    Matt Cutts Shares SEO Tips for Bloggers

    Matt Cutts, the Google engineer and public face of the search engine’s spam-fighting team, has posted some SEO tips for bloggers that he first shared in a WordCamp 2007 presentation last month.
    He’s posted his presentation deck, a link to a video and transcript, and links to write-ups of the sessions, so you could conceivably spend [...]

    Cutts: I’d Still Pick Dashes

    Matt Cutts posted several pointers from his WordCamp 2007 talk, including some more commentary about underscores versus dashes for URL formats.Once the PR types at Google finished giving Matt’s presentation slides a review, he posted the WordCamp 2007 presentation to his blog. His discussion listed a few SEO tips for bloggers to consider.
    Matt doesn’t just [...]

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