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Today, Publicis announced the launch of their new digital advertising initiative, VivaKi. And Yahoo wasted no time sending out a press release regarding the new partnership with Publicis, perhaps in an attempt to compete with the news of Google’s Ad Planner. But with Google already having its own agreement with Publicis, Yahoo is really just playing catch-up.

Yahoo’s partnership is a dizzying array of product integrations between the two. Let’s dive in:

First up, mobile marketing. Publicis’ mobile marketing agency, PhoneValley, will be the first global agency to integrate Yahoo’s Blueprint, a mobile developer platform language. The integration aism to aid brands in scaling their messages to a global level. Publicis will also be creating “microsites” to leverage Yahoo’s Smart Ads, a mobile advertising tech solution.

Another part of the agreement is Publicis’ integration of Yahoo’s Right Media Exchange with their current media buying systems. Yahoo touts Right Media Exchange as “the largest open community of buyers and sellers including advertisers, agencies, publishers and networks.” Yahoo hopes the integration will help clients of Publicis be able to target demographics with a single campaign buy.

“Our goal in working together with advertisers and agencies is to help them build brands, reach consumers and increase sales in new ways,” said Yahoo President Sue Decker, who recently spoke about the online advertising transformation and is believed to be behind Yahoo’s latest reorganization. “Through this relationship, Yahoo! and Publicis will empower the next generation of innovative advertising solutions.”

“This partnership with Yahoo! takes the biggest challenge facing marketers today-the need for hyper-personalization on a massive scale-and turns it into a scalable, direct opportunity for Publicis Groupe clients,” said David Kenny, Managing Partner of Publicis Groupe VivaKi. “By creating an evolved business structure built specifically to capitalize on this medium, we’ll advance the larger industry and in the process set new standards for online advertising innovation.”

Google warned us this would happen and beginning today, landing page load times will affect Adwords Quality Score. The reason behind the change is something that Google often touts: it’s what’s best for the user. Google argues that faster load times are better for users, so pages that load faster will be rewarded accordingly.

In May, the Adwords team launched a load time metric to help you evaluate your pages.

And you might be surprised what you can do to improve your load times - and increase your conversions. Recently, the Website Optimizer team suggested testing best practices. They gave an example of a page that removed an image of a customer service rep. Best practices said leave the picture up, but the tests showed conversions increased by leaving the picture out. Of course, images generally increase load times.

Before you do any drastic changes to your pages so they’ll load faster, testing your new page can help you know whether or not your changes will convert.

A year after the first Data Protection Day in Europe, Google will be part of the celebration of the now-renamed Data Privacy day, aimed at educating people about their data and how to manage it.
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google touts data protection dayRate this: 2.5

2007 was very good to Kevin Rose and Jay Adelson, who parlayed Digg’s fame and fortune into Revision3’s on-demand Net video programming model.
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revision3 touts banner net tv yearRate this: 2.5

2008 could be the year of the YouTube Election, an argument the video sharing site made based on the participation of candidates and voters.
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New features from Google Reader include a process that recommends blogs potentially of interest to the user, based on subscribed feeds and one’s Web History.All the blog spidering and indexing by Google’s Blogsearch may be paying off for users of Google Reader.
Google’s team announced a couple of updates to the feedreading service on the [...]

I subscribe to hundreds of RSS feeds in order to keep up with the world we cover here at WebProNews… eBusiness and search. Here are some of the blog posts and news articles I noticed today that I found interesting.
Deceiving Google is becomingvery bad for business and PayPerPost isn’t happy!
>>> Yahoo goes to BlogWorld and [...]

It’s hard to pimp your Website in the city that never sleeps.
Especially when you’re the Internet OutsiderInsider.
The who? A man without fear: Blodget. No beta blockers needed!
On a two day killing spree, he slashed MSN, leaving Live Search Sucking Wind After All These Years. (Or days.)
Henry’s Panama hat? Strategically dipped (hannibal lecter-like) [...]

The search advertising company’s appointment with a Senate Judiciary subcommittee later this week has prompted Google to respond to privacy concerns on its blogs.We’ve noted before that Google’s Public Policy blog provides an entertaining read for those interested in the search industry. They have come through again with a new post by policy counsel Pablo [...]

A new feature from blog search site Technorati offers a Fark-like tabbed organization of topics as relevant posts arrive.Keira Knightley just showed up in Technorati Topics, the newest addition to the site.
Now she and her appearance at the Toronto Film Festival have departed, rapidly nudged down the screen by the arrival of other posts, [...]