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Do the Beijing Olympics have you thinking global? If so, you may be considering whether or not to offer your site content in another language.

Google understands and they have offered up three points worthy of consideration when making the decision to go multilingual.

Site Structure

First, you need to decide if you want to feature other languages because you want to target another country (geo targeting) or because you simply want to reach an audience that speaks a specific language. If geo targeting is the case, then you may want to set up your content on a country-specific TLD (top-level domain, i.e. co.uk).

If you’re focused more on just the language, Google has these two tips:

1. Put the content of every language in a different subdomain. For our example, you would have en.example.com, de.example.com, and es.example.com.
2. Put the content of every language in a different subdirectory. This is easier to handle when updating and maintaining your site. For our example, you would have example.com/en/, example.com/de/, and example.com/es/.

Webmaster Tools for Geo Targeting

In Google’s Webmaster Tools, you can set geographic targets for different subdirectories or subdomains, if you choose to host the multilingual content on your original site.

Content Organization
When it comes to organizing your content, Google says straight out of the gate that the same content in two or more languages is not considered duplicate content.

Moving on from there, keep navigation and content on a subdirectory or subdomain to one language. Mixing up the languages could confuse the googlebot.

What are your tips for creating multilingual sites? Share them in the comments.

With sitemaps cross-hosting (or cross-submission), Google, Yahoo, and Microsoft cracked open the door for corporations to outsource search engine optimization.

How big a deal is this?

Not enough to make Robert Scoble cry. Or join the circus.

When SEL broke the news at SMX (described in excellent summary by Vanessa Fox of vanessfoxnude fame), I was hoping for a revolutionary change. Then I read the blog posts at the Google Webmaster Central, Yahoo Search and Live Search Webmaster Center blogs so you don’t have to. (I’m just kidding all you search engine PR gals … and guy.)

Robots.txt ruined my night. I felt like I was decepticonned - hoping for the breakthrough that would make outsourcing SEO much easier for major corporations. Or an announcement that might provide guidance for SEOs to improve rankings for their clients.

SEW Experts SEM Crossfire columnist Chris Boggs ended the robots nightmare: “I think it’s a big step forward in making it easier for companies to outsource, but the caveat is having full access to the robots.txt. Some industries such as banking and pharma may still have issues.”

Still, we don’t want to beat up on the search engines (unnecessarily). In the past, search engines required companies with multiple Web sites to have “one set of servers to rule them all.”

In short, search engines required sitemaps to be on the same host and path as the URLs they contained. That meant the same server needed to host both sitemaps and site content.

Google, Yahoo and Live Search put aside their fierce competition for a moment to make life a little easier for Webmasters and SEOs by standardizing sitemaps in November 2006, when the Big Three formed Sitemaps.org.

SEW Experts By The Numbers columnist, Eric Enge, CEO of Stone Temple Consulting, noted, “The announcement affects Web site owners who don’t have the freedom to place a sitemaps file in the root directory of the domain. Historically, site owners without the ability to place a file in the root folder for their domain haven’t been able to make use of sitemaps.”

A cross-hosting sitemaps scenario or two?

“There are many scenarios. Shared hosting environments and people in large corporations who may be running subdomains of a much larger site,” said Enge. “This now allows them to place the sitemaps file in a different location, even on another server or domain. The sitemaps file then needs to be pointed to by the robots.txt file for the original domain. The site owner will still need the ability to make that change.”

Search Engine Watch, for example, has several domains and subdomains. Our main domain, searchenginewatch.com, features a few subdomains: blog.searchenginewatch.com, forums.searchenginewatch.com and jobs.searchenginewatch.com, for example.

Now we can host all our sitemaps in one location or subdomain: such as “notreally-oursitemaps.searchenginewatch.com.”

So what does cross-hosting mean for the global SEO community?

“Ultimately this opens up the site maps protocol to a large number of site owners who couldn’t make use of it before,” said Enge. “The SEO impact really relates to that fact. SEOs may not have been able to use sitemaps on a site previously, due to the limitations of the prior implementation. Now those SEOs have the capability available to them.”

Cool.

“The impact of offsite hosting for sitemaps? It will make it easier for sitemap management by allowing site owners to manage multiple sitemaps in one location,” explained Lee Odden of TopRank. “It will also make it easier for those with sites that use subdomains.”

So bottom line: will SEOs be able to leverage cross-hosting to improve rankings for targeted keywords?

“As for impact on rankings, it’s no different than the effect of making sitemap data available previously,” said Odden. “Providing a list of URLs to search engines serves as a supplemental source of information to what their spiders would find in the wild.”

Here’s how it works:

“Search engines make no guarantee that providing URLs in a sitemap will increase the number of pages indexed - but they might,” said Odden. “So in that regard, making it easier for sites that previously did not provide sitemaps, especially subdomains, may help them get more pages indexed, but I see no effect on actual rankings.”

For the Google Guy’s take on sitemaps, nofollow and other great tips, read the highest ranked Matt Cutts interview ever done (by Eric Enge).

Beginning April 1, Google will no longer make exceptions to its policy requiring advertisers to match the display URL in an AdWords ad to the landing page to which it leads. Google’s existing policy already requires that an ad’s display URL matches its destination URL in the AdWords interface and the landing page to which it leads, but exceptions had been made for things like redirects or vanity URLs.

Under the new rules, all advertisers, regardless of past exceptions, will need to show users the same top-level domain in the display URL and the landing page where a user is sent.

The only exceptions allowed will be for using tracking URLs as the destination URL, as long as the URL of the landing page matches that of the display URL. For example, a display URL of www.google.com/adwords could use a destination URL in AdWords of www.trackingurl.com/google123, if the landing page where the user arrives is www.google.com and not www.trackingurl.com.

Display URLs will be allowed to show different subdomains or directories, as long as the top-level domain shown in the ad (such as google.com in the above example) is matched.

Matt Cutts did a blog post bright and early this morning (just after midnight) about subdomains and subdirectories. Matt clarifies the definition of each:

Just as a reminder, in a URL such as subdomain.example.com/subdirectory/ , the subdomain is “subdomain” and the subdirectory is “subdirectory” (also sometimes called a folder).

Matt goes onto say that it really [...]

I received another email with the updated press release about new changes to Panama so figured I would pass it along for everyone to read:
Yahoo! Inc., a leading global Internet brand, today announced the introduction of Blocked Domains within its Sponsored Search system, known as Panama. The new feature provides site blocking capabilities for [...]

A company called Ideaflood has been demanding payment from Internet hosting companies like LiveJournal for offering virtual, personalized subdomains, a concept on which Ideaflood holds a challenged patent.The Electronic Frontier Foundation announced its opposition to Ideaflood’s patent, calling it “bogus” and “illegitimate.” EFF and Rick Mc Leod of Klarquist Sparkman filed a reexamination request with [...]

The search query completion feature Yahoo placed in its toolbar and in the Firefox 2 browser has been added to the main Yahoo.com search box.Yahoo Search’s Kevin Lee announced the update on the Yahoo Search blog. Typing a query into the search box on Yahoo.com triggers the Search Suggest feature.
As you type, Search Suggest tries [...]

The Web 2.0 Effect: Which Host Will Survive? site presented itself as a test of web hosting services, but now appears to be an elaborate promotion for the winner of the test.Each day, something attracts the attention of the fanbases of social media sites like Reddit and Digg, to the point where these sites send [...]

Rose has responded to allegations that a cabal of Digg users actively and effectively bury any stories they disagree with, especially those that criticize Digg.Digg has its critics, particularly among the SEO community. So when a story by Muhammed Saleem appeared at Pronet Advertising citing proof of a ‘bury brigade’ in action, others were quick [...]

Dave Naffziger of Judy’s Book did some testing and found three of Alexa’s top ten sites were website non grata at Digg, with 183 sites banned in total.It’s no surprise that SEO-related blogs and websites made Naffziger’s list of sites banned by Digg. WebProNews readers have known about the problems faced by Lee Odden and [...]