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TechCrunch recently had a post lamenting the fact the Barnes and Noble’s new How-To site, Quamut, is being spammed by SEO guys looking for some free link juice. The B&N site wasn’t adding nofollow to their external links, so it’s been open-season for SEOs. (Before you get all excited, they’ve now changed the links to nofollow.)

To many people, that SEO spamming may look like a bad thing. I think it’s the best thing that could ever happen to Quamut.

Unlike other types of spam, good link spam carries with it a wealth of benefits for the site being spammed:
1. It brings users. When a new social site debuts, especially when it is a “me-too” site like Quamut, getting users is tough. Unless you offer some special incentive, or your site provides something necessary that other sites don’t, you have to fight a tough battle for users. If someone wants to add link spam to your site, they need to sign up. The thousands of SEO Spammers out there can quickly become thousands of new members of your site. And when the spammers sign up under multiple accounts, they can quickly become tens of thousands of new members.
2. It adds content. It might not be the best content ever written, but SEO spammers do know how to write content that, at the very least, is unique, keyword-rich and geared to any user that might stumble upon it. Contrary to popular belief, SEO spammers are not interested just in backlinks, but also in filling up the SERPs. If they can get a page on your site to rank by combining their content with strength of your site, and then convincing the user to shift to their site, the bottom line stays the same.
3. It raises stature. When your brand spanking new social network has 10,000 members and 50,000 UGC articles after only one month, your site starts to get noticed–even if most of those members are spammers and that content is primarily spam. There’s a reason companies like MySpace and YouTube didn’t crack down on spammers–and even explicitly allowed spam in their original Terms of Service. If you want to grow–and grow fast–no one will help as much as spammers.

SEO Spammers contributed to padding out Wikipedia; for every great article that was written to insert a spammy link, Wikipedia got a great article. They helped get YouTube to critical mass; for every YouTube embed done to get a YouTube backlink, YouTube got more video views. SEO Spammers keep MySpace growing. Do you still know anyone with a MySpace account? Can you tell me how their growth keeps skyrocketing? Check the inbox of your old MySpace account and you’ll see how.

In short, SEO Spammers are helping the internet continue to grow. As each once-spammed site gets big off of the shoulders of spammers, they introduce methods to lock the spammers out, and the spurned SEOs move on to new sites. The cycle continues–and, with it, innovation in the social and user-generated content fields.

If popular sites are suffering under a flood of spam, I sympathize with their decision to add nofollow their links and put barriers to stop spammers–as long as they don’t forget who made them popular to begin with.

Lately prospective clients have been coming around with extremely colorful and eerily similar Google PPC disaster stories. Cost are skyrocketing, conversions are plummeting, and attaining decent paid rankings is difficult or impossible. This threatens the viability of PPC itself as a marketing strategy.

At least a dozen potential PPC client-portfolios have meandered across my desk this month with these exact symptoms, usually with a precipitous decline over the last 6-8 months.

There’s a shortage of qualified PPC professionals out there in the streets, so it might take a little time to find a vendor who’s a great fit for your firm. The purpose of this post is to provide immediate tactics for in-house marketers running PPC, to stem the downward spiral immediately.

There are many excellent authors writing about PPC tactics and techniques. Next week, Search Engine Strategies NYC has quite a few sessions which are well worth the investment.  Much has changed in the paid search world over the last year, rendering many (or most) set-it-and-forget-it PPC campaigns neutered. Here’s a 15 minute checklist of Emergency action items which will likely impact your bottom line immediately to help right the ship.

1   Check the landing page SEO. I know, that sounds counter-intuitive. SEO is only about organic search right? This is not so anymore. Whereas “bid” used to equal any given ad’s position on the paid SERPS, now the ever-imposing “Quality Score” (Q-Score) + “bid” equals position. Q-Score at it’s most basic level is Google’s algorithmic assessment of the relevancy-relationship between your keywords, ad copy and landing page. The Q-Score impacts the cost of placing your ads higher on the paid SERPS.

Go back to your SEO roots on the landing page. Check the landing page copy, which is more commonly associated with organic optimization. These days the landing page portion, of what are several Q-scores, is less stringent (Google decides yes/no on relevancy). Make PPC landing pages directly correlate to the AdGroup’s keywords and ad copy.  An excellent approach is to optimize the landing pages for keywords in the referring AdGroup with the highest Click-through Ratio (CTR).

Certainly include the ad copy and the most important keywords from the AdGroup on the landing page. It’s even a great choice to put the Ad headline in the landing page’s HTML Title Tag. If it’s emergency-time and PPC is tanking, take the approach that multiple AdGroups require multiple landing pages. Even if the algorithm does need read a particular SEO attribute, results could be affected as pertain to human behavior if not Q-Score. Finally, be advised that Google has recently announced that PPC landing page load times will soon affect the Q-Score.

2   Tighten up the relationships between AdGroups and the keywords within. One way to immediately move the needle is by segmenting the AdGroups to where every keyword is in the ad copy itself.  For instance, say the AdGroup is “Coupons” and contain keyword permutations of “Printable Coupons,” “Downloadable Coupons,” and “Food Coupons.” Create separate AdGroups to house each set of permutations.  To clarify now we’re talking about the “Printable Coupons,” “Downloadable Coupons,” and “Food Coupons” AdGroups. It then becomes easy to craft ad copy which literally contains every keyword in the group.

Combine the technique of hyper-focused AdGroups with landing page optimization and there lies the makings of a significantly improved Q-Score. This will lower costs, help attain higher ad placement on the paid SERPs, and increase CTR. It may just stem the decline in itself. Also users are more likely to convert, since the landing page is tightly focused to the incoming keyword query.

Another added benefit to this thinking is potential organic prominence for your PPC landing pages, provided there is a link-path from the homepage drilling into the PPC landing page. Landing pages can be placed at any level on the site. It’s not uncommon for PPC landing pages to be “makers” organically on the heels of this approach.

Google’s never ending quest to improve the relevancy of paid SERPs has led us all to work harder to improve Q-Score. In light of declining PPC effectiveness, take these steps to set things straight. As with all-things-SEM, there are basic best practices to undertake as first steps in every case. In Pay per Click, focusing landing page SEO and AdGroup segmentation should be the first emergency actions undertaken in set up or as effectiveness of an existing campaign plummets.

Although many shoppers will have less to spend during this holiday season, some of that money will find its way to online retailers.More than a quarter of holiday shoppers surveyed by Zogby for AOL Shopping plan to part with at least half of their shopping dollars online this year.
26 percent of survey respondents planned to [...]

Gas prices aren’t as bad now as they have been in the past, but they’re certainly not good.  And as usual, search trends have mirrored real-life events, and queries for “cheap gas” and the like have skyrocketed.
“We saw a 6 fold increase in the share of US Internet searches for ‘gas prices’ last week and [...]

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In today’s Searching for Meaning column, “Skyrockets In Flight, Google to the Moon?,” Kevin Ryan wonders if Google has officially jumped the shark with its outer space projects. Hey Sergey, are you goofing on Elvis? Has Google left the building?

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We’ve posted about Facebook’s skyrocketing ad rates, about its growing user base, and now there’s news about the company expanding in a physical sense, as well.  This only makes sense, I suppose, but it’s apparently having quite an effect on the surrounding city.
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Do you know the benefits of hiring a mentor coach for your internet marketing business? You will when you read and use this article.
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Blinkx is a top-of-the-line video search engine, but the people who run it might want to consider a new line of work.  After all, following Blinkx’s launch on the Alternative Investment Market (AIM), the company raked in exactly what they predicted: 25 million pounds.  Yes, those guys (and gals) would do quite well on the [...]