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AOL has announced that ADTECH will provide ad-serving capabilites for React2Media. R2M is a full service online advertising network. ADTECH’s ads will be served up on R2M’s network of 150 sites, including search portal QuikZilla as well as CookingTown.com.

“With the future of digital advertising unfolding, and TV and the Internet increasingly becoming indistinguishable, React2Media has been able to identify and surpass some of the greatest hurdles in the industry,” said Dirk Freytag, CEO of ADTECH. “Our goal in bringing ADTECH’s robust, scalable technology to React2Media is to help them further this impressive progress in the current advertising climate, as well as into the future.”

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As complex as Google’s PageRank may be, search experts at Yahoo seem to think it’s not complex enough. Based on patent filings, Yahoo is dabbling in ranking algorithms that incorporate more user behavior data in advance of the company’s next run at toppling Google’s haloed relevance.
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yahoo patent filing sheds light [...]

Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web:
From the SEW Blog:

New CBS/Medio Mobile Search Deal: The Start of a Revolution?Is this “the shot heard round the world” of mobile search?
Keyword Specific [...]

Ever since Google implemented Quality Score as a criteria for AdWords ad placement, advertisers have been clamoring for more transparency into how Google calculates the score.
In the “good old days,” an advertiser could boost an ad’s ranking just by bidding more. Now, Google and other search engines incorporate a quality score, which takes into account [...]

Yahoo’s stock lay down like an overheated hound at the end of the dog days of August. Don’t look now, but they are bouncing back.

Can’t see nothin’ in front of me Can’t see nothin’ coming up behind I make my way through this darkness I can’t feel nothing but this chain that binds me [...]

This time a change in the corner office ranks at Yahoo comes from Europe, where their managing director of search will bolt in favor of becoming a consultant.Regional VP Stephen Taylor came to Yahoo when the Internet company picked up Overture, which became Yahoo’s search marketing arm. He’ll follow Greg Coleman out the door in [...]

The revelation of a Beijing State Security document issued to Yahoo for information on journalist Shi Tao contradicted testimony by a Yahoo executive; a California Congressman wants Yahoo to clarify the disparity.After Reporters Without Borders (RSF) revealed a translated police document about the investigation of Shi, Yahoo denied its executive, Michael Callahan, lied to Congress [...]

Google’s made one more step into India, but it’s done so in an uncharacteristically quiet manner. Rather than buy out another company, or at least throw up a new research center, the search engine giant merely contributed an “undisclosed amount” to a seed investment firm known as Seedfund.
In terms of information about this Indian [...]

Out of the top 10 most-searched search engines ranked by Nielsen//NetRatings, only one had negative growth in December. Can you guess which one? Here’s a hint: it starts with M, ends in N, has an S in the middle, and is down in search market share almost another 10 percent.
(Giving myself props on the title [...]