ArticleSnatch Blog

You are browsing the search results.

Two health sites have merged in what many are saying will be a challenge to health search giant WebMD. The Revolution Health Network and Waterfront Media are joining forces to dominate the health space. Waterfront Media runs the Everyday Health Network.

AOL co-founder Steve Case, now CEO of Revolution Health said, “When we entered the health care market we knew one of the areas we wanted to focus on was using the Internet to empower consumers and give them more choice, control and convenience. The merger of Waterfront Media and Revolution Health Network builds on each company’s complementary strengths to create a new industry powerhouse — thus enabling us to accelerate our efforts to reach the largest, most engaged audience and help people stay healthy, manage chronic disease and deal with serious illness.”

What do you think about the merger? Can they take on WebMD? Give your predictions in the comments.

Related Reading:
Searching for Healthcare: How Online Communities are Changing the Face of Medicine
Microsoft Secures Search Ad Partnership with Rodale’s Health Sites
WebMD CEO Fights Off Google Health Virus with SEO

h/t Reuters

The New York Times has a great article about using the internet for information on medical conditions, including how search is involved in the process. As you know, results can change just by adding a keyword to the phrase you’re already searching for.

Search for a condition and add the word community, for example, and you suddenly have access to patients dealing with the same issues, according to Susannah Fox of the Pew Internet and American Life Project.

I can personally attest to the power of the internet, especially the ability to communicate and share experiences with other patients. When I was diagnosed with Thyroid Cancer in 2003, the internet became the authority on my care. Because the cancer affects so few people, doctors with little experience in seeing patients with thyroid cancer can be misinformed on how to treat it.

Thankfully, I found an online community that helped me through every step of the process. I was able to find doctors that knew thyroid cancer and could adequately treat me. My experience greatly improved as the result of “meeting” other patients. (I did, also, eventually meet several in person as well.)

As much as social networking can sometimes get a bad rap for being an untamed jungle of wild party pictures and obscene comments, we can’t forget the power of online communities and their role in so many important aspects of daily life. From jobs to cancer treatment, social networking is impacting lives. And that’s something to feel good about - and get involved in.

Is your company there yet? Share your thoughts in the comments.

Related Reading:
Microsoft Secures Search Ad Partnership with Rodale’s Health Sites
Yahoo Says Searchers are Better Patients
Net Attracts Health-Seeking Surfers
Majority of Online Health-Related Queries Start on Search Engines

Find Scottsdale Luxury Homes The Easy Way Posted By : Wayne Hemrick: Your realtor, armed with knowl.. http://tinyurl.com/5dl29g #
Divorce lawyer New York: Gain a fresh insight towards life Posted By : Damyel Flower: Part ways ami.. http://tinyurl.com/5a3bpc #
New Article - Discount Cards Posted By : Sebastian Grenier: There are so many ways to .. http://tinyurl.com/6xw5h6 [...]

Microsoft has announced a new search advertising partnership with Rodale’s roster of health sites. The agreement is exclusive and includes sites like MensHealth.com, WomensHealthmag.com, Prevention.com, RunnersWorld.com and Bicycling.com.

“Rodale is the authoritative source for trusted content in health, fitness and wellness around the world and on the Web, and we are pleased to provide our advertisers greater access to this valuable audience segment,” said Scott Howe, vice president of the Advertiser and Publisher Solutions Group at Microsoft. “The inclusion of Rodale in our lineup of syndicated advertising partners is a strong indicator that we’re continuing to gain significant traction with our advertising platform and further complements our vertical expertise in health, finance, travel, autos and entertainment.”

Related Reading:

Paid Search Advertising Drives Microsoft Bid for Yahoo
Microsoft Changing Trademark Policy For PPC Advertising
Microsoft Committed to Advertising Success
Digg Goes with Microsoft for Ads
Microsoft Invests $240 Million In Facebook

Jobfox.com – yes, another job site – is having a good year so far. Record 2007 sales and third round financing pulling in $20 million from investors, the company plans to double its US sales and support offices.
Investment firm Draper Fisher Jurvetson led other investors, which includes Menlo Ventures and New Enterprise Associates.
read more

More: [...]

It’s not clear exactly how much money Specific Media got in a recent round of funding.  What is clear, though, is that the online advertising company intends to go on an acquisition spree.
In its current state, Specific Media isn’t exactly tiny; comScore puts it in third place behind Advertising.com and ValueClick, and its advertising [...]

We’ve all seen Google grow increasingly close to the U.S. government, but in this case, it’s Microsoft that narrowed the gap.  The prize, as such, is a contract with the Environmental Protection Agency involving the use of Virtual Earth.
Google’s mapping products might have been a more popular choice; we certainly seem to hear more [...]

TheFind.com offers “shopping search reinvented,” but with a fresh $15 million in its pockets, we may soon wind up with something that’s been re-reinvented.  Then again, that $15 mil could be a sign that the company’s investors (who were led by Bain Capital Ventures) like things just the way they are.
That’s basically what Scott [...]