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Google co-founder Larry Page was in the nation’s capital making the case for white spaces when the conversation inevitably turned to Microsoft-Yahoo. According to several news outlets, Page said, “Now, if you put 90% of communications all in one company … that’s really a big risk, especially one (Microsoft) that has a history of doing bad stuff. So if you want to have good products you need to have some degree of openness.”
There are obvious problems with Page’s statement. One is, why is Page acting threatened? Google more than dominates search engine queries and advertising.
Another is, if a Microsoft-Yahoo merger would produced closed products, and if good products require openness, then what in the world is Page worried about?
Besides rethinking his logic, Page may also want to do some number crunching. USA Today pointed out that comScore predicts that a Microsoft-Yahoo deal would combine to have 70% of email and instant messaging market share in the U.S.
During the same speech, Page said that a Google-Yahoo ad deal would pass the antitrust test. Together, Google and Yahoo dominate 80% of the search ad market.
In case you’ve missed it, the Web has changed; it seems like just yesterday it was good enough to take all your brochures and advertising collaterals and convert them to digital format, add a little search engine optimization, throw-in a little PHP programming and bingo, you’ve got a website. And if…
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rethinking [...]