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Google Refines Site Targeting, Adds Bid Options

Google has changed the way it allows advertisers to target ads by site in its content network, and added a cost-per-click (CPC) bidding option for those ads. While advertisers have been able to target a specific site through site targeting for the past two years, they will now be able to target specific subsections of [...]

Search Headlines & Links: November 8, 2007

Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web:
From the SEW Blog:

Getting a Blog’s Benefits, Without a BlogDon’t want to put a blog on your B2B site? You can still get some of [...]

Yahoo Search Gets Blended, Helpful

Yahoo today launched what it’s calling the “new Yahoo Search.” The biggest changes are the introduction of Search Assist, a pre-search query refinement tool that Yahoo has been testing since July; and blended search results that include more photos, videos, and Shortcuts.
Search Assist refines queries by providing related topics as searchers type to assist [...]