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Compete has enhanced its Web analytics product features to include a breakout between organic search traffic and paid search traffic.

Compete just announced Paid vs. Natural Search Breakouts in Search Analytics.

This new metric takes an even deeper dive into competitive search data by showing the percentage of search referrals that a Web site receives from paid search, trended over the last six months. This metric can be found in the Site Referral and Compare Sites tools in Search Analytics.

Users will be able to compare a site’s paid vs. natural search traffic to uncover even deeper insights into a site’s search strategy.

Users can find out if rivals are relying more heavily on Search Optimization (SEO), or Search Engine Marketing (SEM). Spikes in SEM campaign activity with 6 months of trended data can be found as well. It will be possible to benchmark paid search activity against rivals.

Currently being tested by over 20 companies, DoubleClick has an electronic propsal exchange platform in the works. In a 2007 survey, 70% of DoubleClick’s ad agency clients said that a publisher’s use of an automated proposal tool would have a positively impact on their decision to send that publisher an RFP (Request for Proposal).

The new tool would automate the RFP process and integrate with DoubleClick’s existing DART® Sales Manager (DSM) for publishers and DART® for Advertisers’ (DFA) MediaVisor planning tool.

“DoubleClick’s vision is to help digital advertising scale by developing platforms that bring advertisers and publishers together,” said Group Product Manager Jonathan Bellack. “Our new proposal exchange platform reduces operational friction by eliminating error-prone manual data entry. In addition, our tight integration with Salesforce.com continues to develop DART Sales Manager’s mission to enable an integrated quote to cash solution for publisher sales teams.”

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Google + DoubleClick = 69% of Online Advertising Market
DoubleClick Mobile Integrates with Mobile Ad Networks
Google Nixes AdSense Referrals, AdWords PPA; Rebrands DoubleClick Performics

Despite a search advertising deal with Google, Yahoo shares are down and rumors are on again about Microsoft buying just the search chunk of Yahoo. But just how big is that chunk? Would it destroy Yahoo as a whole if sold separately? Not necessarily, according to Hitwise Vice President of Research, Heather Hopkins.

Hopkins analyzed the US internet hits for the top 20 Yahoo properties in the month of June. Yahoo Mail by far saw the most traffic, at 37.47%. Yahoo.com saw 30.62%, and remember that’s a portal not just a search page like Google.com. Yahoo Search came in third but only saw 12.10%. The remaining 17 made up a combined 19.83%. Here’s the full breakdown of Yahoo’s top 20 properties.

Hopkins also took a look at what search referrals look like for the above 20 properties. Yahoo Answers, Finance, My Yahoo, Mail, Flickr, Fantasy Baseball, Hot Jobs, Sports, and Groups all received more referrals from Google search than from Yahoo search. Check out the full chart below.

These numbers are only for the U.S., and Yahoo is more popular in Asia. Attempts to reach Hitwise for Asian data were not immediately returned.

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Well, Google is doing it again. As if the payout drop from $250 to $100 wasn’t bad enough, Google is ending the AdSense Referrals program in about a month (End of August 2008 - see details).
If you didn’t find a good alternative for AdSense referrals last time, then you better get busy now. [...]

Google has a slew of announcements about its advertising products, including AdSense, AdWords, and DoubleClick.

First up, AdSense is no longer accepting referrals. They’re advising users to remove the code from their sites, but to save the data collected through the referrals. Meanwhile, AdWords is phasing out the AdWords Pay-Per-Action program. Both programs have the last week of August as the expiration date.

Users of AdSense Referrals and AdWords PPA are being pointed to the Google Affiliate Network, formerly known as DoubleClick Performics. Performics was previously both an affiliate network and a search marketing company. Google divested itself of the Performics search marketing business for the obvious conflict of interest. The affiliate portion of the business is what is being rebranded.

Advertisers will be able to set CPAs for campaigns or design custom payments to affiliates. Publishers must apply and be accepted to the program, similar to the application for Adsense.

Finally, while the three remain separate programs for now, an integration could be in the future. Trevor Claiborne, writing on the Inside AdWords blog, “The Inside Adwords blog The Google Affiliate Network is currently a separate product from AdWords and AdSense.” (emphasis mine) That sounds like a hint of things to come, don’t you think?

Nielsen Online has announced its April 2008 search share data for the U.S. Let’s dive right into the numbers:

Google - 62% market share, up 35.4% year-over-year
Yahoo - 17.5% market share, down 3.4% year-over-year
MSN/Live Search - 9.7% market share, up 30% year-over-year
AOL - 4.3% market share, down 5.1% year-over-year
Ask - 2.1 % market share, up 35.8% year-over-year

Google saw an estimated 5.1 billion searches, while Yahoo saw 1.4 billion and MSN saw nearly 800 million.

Related Reading:
Nielsen Releases March 2008 U.S. Search Data
Wikipedia Traffic Grows 8,000% in 5 Years Due to Search Referrals
Google, Nielsen Establish Strategic Relationship

Google leads in UK search engine spending for the first quarter of 2008, according to data released by Efficient Frontier. The search engine enjoyed 85% of the market. Click-Through Rates (CTR) actually saw a slight decline for Google over Q4 2007, but the ROI increased by 14%.

The same couldn’t be said for Yahoo. Yahoo’s search advertising market share was 11.9%, down 0.5% from Q4 2007. CTR declined 38% quarter-over-quarter and ROI declined 6%.

MSN increased their market share by 0.4% in Q1 to reach a 3.5% market share in the UK. While MSN’s ROI dropped 10%, it was still 17% higher than Google’s ROI.

Related Reading:
Paid Search Click Data: Syndicated Versus Pure Search Referrals
Social Networking on Mobile Phones is Hot in the UK
Google Sees 79% European Market Share in March 2008

Nielsen Online has released data showing that Wikipedia’s 8,000% growth in the past 5 years is attributed to search. Really? Is that what happens when Google ranks all of your pages as #1? I had no idea.

Breaking down the not-at-all suprising data:

Google sent the most search traffic to en.wikipedia.org with 61% of searches on home computers and 66% of work computers. Yahoo came in second at 19% home, 16% work. The main www.Wikipedia.org came in third, beating out MSN and AOL at home and search.MSN.com and search.Live.com at work.

Wikipedia’s growth is slowing, however. Here’s data for unique visitors in the month of April for the past six years with the year-over-year growth percentages:

2003 700,000, n/a
2004 2,082,000, 197%
2005 6,753,000, 224%
2006 25,970,000, 285%
2007 45,934,000 77%
2008 55,820,000 17%

Related Reading:
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