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At TC50: Crowd Sourcing the Neighborhood Watch
I’m at the TechCrunch50 show where Google and Microsoft yesterday announced new visual interfaces for news and image search, respectively. Today, I’m on the hunt for interesting mobile & local companies.
One that just demoed, City Sourced, falls into this bucket, giving users a chance to report local crime and vandalism. The way this works is through an iPhone app that lets users take pictures of things like graffiti or old couches on the street. Using the phone’s GPS and compass reading, the app tags that content, wraps it up and sends it to City Hall.
On the other end, the company works with municipalities to enable their back end systems to receive and process all of these acts of citizen reporting. This includes lots of data and mapping mashups that allow city officials to plan law enforcement patrolling and clean-up efforts.
“The goal is for City Hall to be able to notify law enforcement to increase patrols in the area,” said CEO Jason Kiesel. “It gives them opportunity to predict and prevent with better law enforcement decisions.”
A quick demo showed how incidents of vandalism jumped from May to June in San Jose around many school districts — presumably having to do with summer break. San Jose is the company’s first customer and it is reportedly in discussions with a few of the top 10 populated cities in the U.S..
The app’s success will come down to the ability to form these deals but also the ability to market the app to users. The data sets will obviously only be as good as the amount of people that are generating them. But its novelty could cause it to rise above the noise in the mobile app world, and you can picture it being featured on Apple’s “there’s an app for that” TV ads.
Next up, the company will develop a Palm Pre app, with Android likely to follow. It will also integrate more and more public data sources to make crime records searchable in the ways that Everyblock, TownMe and others have begun to do. Social features could be on the way too, to let users do digg-style “voting up” local issues that deserve the most attention.
Police Use Online Mapping Services to Help Fight Crime
USA Today has a story on how police departments across the US are adding a new tool to their crime-fighting arsenal: online maps. A few startups out there are using public records to map out crime, which helps police departments track crime trends.
Police departments are then able to send out alerts to the community. The knowledge empowers communities to keep an eye out. It’s a modern Neighborhood Watch program.
Almost 1,000 police departments have signed up for these services. Providers include CrimeReports.com, CrimeMapping.com, and SpotCrime.com.
Police have also used existing online maps to creatively solve crimes. Google Street View was used to help locate a missing child this past January.
Welcome to Your Google-Branded Life
It’s 6:30 am. Your alarm goes off. On your Android phone. You turn it off, roll over and check your GMail before dragging yourself out of bed.
You get ready to leave but learn that your normal bus line is off schedule. You use Google Transit to navigate a different way to work.
Finally, at the office you turn on your Chrome OS-powered notebook, which provides access to company information using Google Apps. Can’t find something? No problem. The Google Search Appliance is fueling enterprise-wide search for your entire company.
Getting on with your day, you open up Google Calendar to check your schedule and then it’s back to GMail for a look at Tasks you need to tackle.
You open up a Google docs (that is shared with several coworkers) and contribute. Then you check the Google Sites intranet to get updates on your department and the company.
It’s lunchtime. Your buddy wants to meet up for lunch so he texts your Google Voice phone number and you arrange to meet at that new Italian restaurant for lunch.
You’re not quite sure where it is so you look it up on Google Maps.
In the afternoon, you work on some Google Spreadsheets and upload pictures of the company picnic to Picasa.
A message pops up on Google Talk. It’s your wife. She uploaded that cute video of your daughter (recorded on her Google Android phone) to YouTube and then posted it on your family’s Blogger blog.
An email arrives from your family care practitioner. Those labs from your doctor’s visit the other day are in. You check them in your Google Health records.
After work, you go home. Your son needs help with his homework. You get out the Android-powered netbook and use Google search to look up the information you need to help him out. You explore Google Earth to assist with his geography and help him with SketchUp to complete a social studies project due the next day.
Before settling down for the night, you check Google News, your feeds in Google Reader and Google Finance to stay informed with what’s going on in the world and your portfolio. You watch a couple of shows on YouTube and then finally hit the hay.
This all might sound extreme, but it’s completely possible – right now. These are all items and offerings that currently exist in the Google product line.
Would it really be farfetched to add a few things like a Google TV, a Google gaming console, or a Google personal media player? No, not really. After all, think about the competition.
Apple has the iPod, iPhone, and Apple TV. Microsoft has the XBox 360. Yahoo! created a Widget Channel to enhance Internet on TV.
Actually, come to think of it, Google has already begun their journey onto TV. Gaming devices, the Apple TV and Vudu offer the ability to access YouTube on your television.
Then there’s Google’s connection with the government: their close relationship with NASA, Eric Schmidt’s appointment to the President’s Council of Advisors on Science and Technology (PCAST), and the White House’s YouTube channel. There’s the support for a national broadband plan and their involvement in spectrum auctions.
For the most part, it makes sense for Google to grow as they do. They’re a public company headquartered in a democratic, capitalistic society. It’s their duty to their shareholders to generate profit and to preserve their role in the marketplace as best as possible.
But Google now has a lot of power. It’s probably more power than any of the first hundred or thousand employees ever anticipated when Google was just a startup. Let’s hope that power never becomes absolute.
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Search Drives 5th Consecutive Record Setting Year in Internet Advertising
Despite the economic decline of 2008, internet advertising reached $23.4 billion, setting a new record high. Records have been set for five consecutive years, according to data from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers.
Search grew 19% over 2007, maintaining its role as the driving force behind the continued (yet slowed) growth in internet advertising.
Meanwhile, digital video is on the rise, more than doubling revenues from $324 million in 2007 to $734 million in 2008.
The fourth quarter of 2008 was the first time a single quarter surpassed $6 billion.
“We are seeing an ongoing secular shift from traditional to online media as marketers recognize that ad dollars invested in interactive media are effective at influencing consumers and delivering measurable results,” said Randall Rothenberg, president and CEO of the IAB. “In this uncertain economy, where marketers know they need to do more with less, interactive advertising provides the tools for them to build deep, engaging relationships with consumers–the experience marketers gain from this will deliver dividends especially after the economy turns around.”
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