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Google’s official spin on the Yahoo-Google search deal portrays the pact as a technology play. Yahoo will have access to Google ad technology under the terms of the agreement.

Yahoo stated to Microsoft yesterday that an independent search business is critical to its future. We’re puzzled how a partial outsourcing of search ads to Google would somehow ensure its independence.

If anything, the Google deal will weaken Yahoo’s position in the search marketplace and likely lead to a defection among software engineers.

Our agreement to provide ad technology to Yahoo!
6/12/2008 03:28:00 PM
Posted by Omid Kordestani, Senior VP, Global Sales and Business Development

Today, we announced a non-exclusive advertising agreement that will provide Yahoo! with access to our AdSense for search and AdSense for content advertising programs on their U.S. and Canadian web properties. In addition, we will work to enable interoperability between our respective instant messaging services allowing users better, broader communication online.

We are proud of the advertising technologies we have built, which show users a relevant ad whether they are searching for a specific item or browsing the internet. This arrangement extends those benefits to Yahoo! and its many users, advertisers and publisher partners. We currently provide similar services to sites like AOL and Ask.com as well as many other partners, and we work closely with all of our partners to ensure that our partnership drives their long term success.

Why did we make this agreement? Quite simply, we think it is good for users, advertisers and publishers. By offering Google’s industry-leading technology to Yahoo!, the whole system becomes more efficient, and everyone benefits:

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YouTube has become extremely popular but still has plenty of issues with copyright infringement.

YouTube’s Copyright Problem

On its upload page it has this disclaimer." Do not upload any TV shows, music videos, music concerts, or commercials without permission unless they consist entirely of content you created yourself. Please refer to our Copyright Tips page for some [...]

What is it about the numeric sequence 13123390 that has Finnish security firm F-Secure so curious about Google’s search results for it?

Their first blog post about the number appeared on Monday:
Make a Google search for "13123390".
How many results do you get?
Are you sure?
Explain what’s happening.

It looks like F-Secure and some other people [...]

Can a city be a character in a book? Many years ago, in a writing class, I was told that I should try to make the setting, which was Toronto, my city of birth, a character in my book, Conduct in Question. I have puzzled over this piece of advice for many years and only [...]

I was doing some online research recently and I ran across the phrase “guaranteed web site traffic” many times, and was puzzled by their meaning, and intent of such a bold statement, but mostl…
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Pork may be like mother’s milk to some, but a very few of them would confuse the two because, in general, people understand metaphors. Lawyers don’t. Lawyers don’t get metaphors, even if they did really well on the analogies portion of their LSATs. Search marketer Jennifer Laycock suddenly finds herself trying to teach this subtle [...]