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Seems Microsoft is moving to finalize the renaming of Live Search to Kumo, according to LiveSide.net. The possibility has been discussed at various times this year.

Renaming and branding moves by search engines have not had much luck. Ask.coms removal of Jeeves seemed to hurt them, FindWhat and eSpotting merger and rename to Miva definitely impacted the companies, so there is data for not making the changes.

True GoClick to Overture went okay - but then they had a great product in a growing market - just like BackRub and Google…. but that was really prepublic launch.

If the move goes through will be well worth tracking.

Fox Business is reporting that a civil complaint has been brought against Mark Cuban for insider trading regarding “The Mother of All Search Engines” Mamma.com, which is owned by Copernic (CNIC).

Cuban learned that the company would be issuing a PIPE: a public investment and private equity. In other words, they were about to issue an additional stock sale. When he learned about it, he sold his stake, about 600,000 shares before the public announcement. He avoided losses of $750,000.

If the charges Cuban will have to give back the money with interest.

Related Reading:
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Eric Schmidt may have turned down the job of Obama’s CTO, but he’s still part of the President-elect’s transition team. And during this transition time, the Google CEO will give a speech about the future of technology and economic growth.

The speech will take place in DC, next Tuesday, November 18, 2008 from 1:00 - 2:30pm EST. The event is hosted by the New America Foundation and will occur at the Ronald Reagan Building Ampitheater at 1300 Pennsylvania Ave NW. Be sure to RSVP if you wish to attend.

Can’t attend? There will be a live webcast. Click on the RSVP link above to watch. You’ll need Flash 9.

Make the most out of these rocky economic times by utilizing your staff during idle time for online public relations. In today’s linkbuilding column, “Use Online Public Relations for Link Marketing,” Justilien Gaspard offers some ideas for things you can do to build links and increase sales simultaneously.

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Google is ending its search advertising partnership with Yahoo. It was never even implemented. Concerns over antitrust issues rose fast and furious since Google + Yahoo = an enormous chunk of the search ad market.

Groups of advertisers spurred on by Microsoft lobbied the Department of Justice to oppose the deal. But they might have just facilitated the search market going from 5 major engines to 4, providing less competition.

Yahoo is in dire straits and desperately needed this influx of cash. It’s looking more and more likely that their stock could drop (fairly or unfairly) to single digits, at which point Microsoft could get a great deal on a company they once offered $31 a share for.

Take that number 4 and reduce it to 3 if a Yahoo-AOL merger occurs before the (inevitable?) acquisition.

Both Google and Yahoo are saying that the cancellation of the deal won’t affect their commitment to search innovation.

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I’m sure I don’t have to remind you that election day is next Tuesday. Whether you’re observing or you’re breaking out the campaign gear for some hardcore get out the vote effors this weekend, here are some tools to help you keep up with the news and your efforts:

Google Earth

You can download a KML file that lets you search results from past elections, since 1980. The data is broken down and can show you how different regions of the country voted - even by county. I used to work as a political consultant, and let me tell you - this kind of data is heavily relied on. It’s a bit of a late release for campaigns, who already have this data. But it’s great for political junkies.

Google News

Trying to remember what a candidate said on an issue? Just type their name into Google News. If Google has indexed a quote by that person, it will appear on top of the search results in the one box.

Google Mobile

Want to know your precinct location? The Google Mobile team has created a special tool just for that purpose. Go to m.google.com/elections on your mobile phone, type in your address and you’ll be directed to your precinct.

The tool did not point me to early voting locations, which in my state are not the same as Election Day precinct locations.

As cool as that is, always verify with your local elections office. Google even helps you do that. They have a box where you enter your state’s abbreviation, and it will pull up relevant links to voting information.

Yahoo Elections Hub and Political Dashboard

Yahoo makes the most of its successful portal platforms with its Elections Hub and Political Dashboard. The dashboard is a super slick map showing the latest poll results. Hopefully they update it with real time results on election night. I can totally see myself keeping the dashboard open while watching results come in on the tv.

Microsoft Live Search xRank

xRank, Live Search’s buzz tool, has a politician section. It’s no surprise that the Rep and Dem presidential and vice presidential candidates take the top 4 spots today. The rest of the top 20 is filled with senate and gubernatorial races, with Hillary Clinton and George Bush thrown in for good measure.

MSN Election Live Q&A

Q&A is Live Search’s answer product, and over at the MSN Election Guide, you can find the Election Live Q&A. It’s pretty straightforward. You can ask and answer questions about the election in real time.

AOL Elections Toolbar

AOL has a toolbar for IE and Firefox that can keep you up to date with election news. If you like to surf the net while watching TV - this could be an ideal toolbar for you come Tuesday night.

Well, hopefully that’s enough to keep you busy and up to date.

Got any tools to share? Leave your suggestions in the comments.

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