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Judge Rejects Universal Music’s Arguments in Another Veoh Copyright Case
You might remember that online video site Veoh recently had a copyright lawsuit thrown out by a judge. That lawsuit was brought by adult entertainment company IO Group.
But Veoh has other lawsuits it’s facing, one of them brought by Universal Music Group. Techdirt reports that one of the main arguments being made by Universal was that Veoh didn’t have DMCA safe harbor protection because it changed the format of the video and made smaller chunks than the original.
The judge in the case has now said Universal’s argument doesn’t fly. The lawsuit isn’t over yet, but it’s another good sign for Veoh and online video in general.
Related Reading:
Big Music Companies in Negotiations to Form Hulu-Like Site
Viacom and NBC Take Note: Universal Music (and Others) are Making Tens of Million$ on YouTube
Warner Music Not as Thrilled As Universal, Says Goodbye to YouTube
Half of British and Irish Marketers Use SEO for PR Purposes
According to new research by Citigate Dewe Rogerson, 51.4% of marketers in the UK and Ireland use search engine optimization (SEO) tactics for public relations (PR) purposes. Brilliant!
And almost two-thirds of respondents suggesting that internet-based PR was important. Brilliant!
However, just over four in 10 marketers in the UK and Ireland said that they did not have the in-house digital skills to develop a sound online PR strategy, while 31.2% indicated that their organizations did not fully understand the business benefits of internet PR.
Well, to remedy that situation, all marketers need to do is attend Search Engine Strategies London, February 17-19, 2009. On the agenda are sessions like:
Universal & Blended Search — Search result multiplicity is not a new phenomenon, but recent advancements guarantee that the world of search and marketing will be changing forever. Before you attend this week’s optimization and best practices sessions, learn from industry gurus how the steps that follow the search are developing. Our ongoing series on universal search will include research data available only at SES.
Online Video Update: The Next Wave — This session will provide tips on how to navigate the new wave of online video, as more people are watching, sharing, and finding videos online. It will cover the four contributing factors to the massive surge in popularity and predicted continued growth for online video, as well as the converging factors that have led to the next wave of online video search. The panelists will also discuss the issues with video search, and the industry’s desire for standards on how to tag, organize, and find videos.
SEO Through Blogs & Feeds — Not yet running a blog? Not syndicating your content through web feeds? Then you’re missing out on an important area that can help your overall SEO efforts. Learn more about the unique advantages blogs and feeds offer to search engine optimization.
News Search SEO — News search engines offer a great way to receive targeted traffic related to breaking topics or to help with a public relations launch. In this session, we look at how to make use of press releases and news content to tap into the power of news search.
Video & Podcast SEO — New products make it easier to locate video content from across the web or to find “podcast” programs, on-demand radio-like shows people can listen to on MP3 players or their computers. This session will provide a look at various services and how to get your content visible and audible within them.
Brand & Reputation Management — Can you use a competitor’s trademark in your own search advertising? Or what if a competitor has an ad running on your trademarked brand name? Should you engage professional legal help or are there other options? What if bloggers are posting negative or false claims about your brands and these are spreading with viral speed through other blogs? Are there ways to get these damaging messages out of the search engines? This session will provide an exploration of these and other brand protection issues.
Beyond Linkbait: Getting Authoritative Mentions Online — Link building is crucial, but linkbait tactics that worked this year may not be as effective next year. This session focuses on the underlying quality as well as ingenuity needed to get other websites to link to you early and often. It will also explain how you should approach journalists, bloggers and other authoritative sources to enhance your company’s online reputation, whether or not you get links.
And on Friday, February 20, 2008, there are half-day workshops, including:
Reaching Your Audience Through Blogs, taught by Jennifer Laycock of Search Engine Guide.
Link and Reputation Workshop, taught by Dixon Jones of Receptional.
In other words, marketers can develop the in-house digital skills to develop a sound online PR strategy. And, if their organizations don’t fully understand the business benefits of internet PR now, they will by the end of SES London 2009.
At SES London 2008, I interviewed Lee Odden, CEO of TopRank Online Marketing, about some of the public relations oriented sessions at that conference.
Lee Odden, TopRank Online Marketing, at SES London 2008
And if you register for one of the SES conference packages before Dec. 22, 2008, you can save up to £300 with the Early Bird Rate. Brilliant!
Gmail Offers Extra Level of Protection for Late Night and Weekend Emails
Ok, this is isn’t search related, but it’s too much fun not to cover. Gmail has released another Labs feature. This one is called Mail Goggles and it’s intended to help you avoid sending those late night or weekend emails that you’ll regret later.
When the feature is enabled, you have to answer simple math problems before an email will send during those most vulnerable emails-I-will-later-regret times.
Of course, if you’re having a perfectly sane moment but math isn’t your strong suit, you’ll need to break out your trusty calculator (or enter that math problem into Google search).
But at least now there’s technology that has your back in those weak moments.

Related Reading:
Google Responds to Gmail Privacy Concerns
Gmail and Search/E-Mail Integration
Twitter Updates for 2008-08-05
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McCain to Use Google to Choose Vice Presidential Candidate

Republican presidential candidate John McCain joked to a small crowd of supporters that he was using Internet search engine Google to research his list of potential vice presidential candidates for his ticket.
“You know, basically it’s a Google,” Mr McCain said, to laughter, when asked how the selection process was going during a 10,000 dollar per person lunch in Richmond, Virginia. “What you can find out now on the internet – it’s remarkable.”
We tend to agree with ClickZ’s Kate Kaye, who interviewed Google political guru Peter Greenberger who concluded Hillary Clinton’s campaign was hampered by its failure to use search advertising consistently throughout the primary season, as both the Obama and McCain campaigns did.
We like the fact that McCain calls Google “a Google” as opposed to President Bush who referred to the search engine giant as “the Google.” It proves he’s much more Internet-savvy.
So who might be on McCain’s short list of candidates?
Based on a Google search for “vice president” there’s the obvious choice:
US House approves prolonged protection for Vice President Cheney – 13 hours ago
WASHINGTON, June 9 (Xinhua) — The US House of Representatives passed a legislation on Monday to prolong the protections for Vice President Cheney
Then there’s Condoleeza Rice, who’s actively campaigning for the slot according to ABC News:
Political Radar: Dan Senor: Condoleezza Rice Is Pursuing the VP Spot
If you don’t like Dr. Rice for Vice President, then you are a liberal …… The Republicans who think that Condi is qualified to be VP or President have to …
blogs.abcnews.com/politicalradar/2008/04/dan-senor-condo.html -
We like the dark horse candidates found on the bottom of Page One:
Blog Search
Brian Schweitzer for Vice President – The Creature Politic – 20 hours ago
Arianna Huffington for Vice President – Financial Post – Diane Francis – 17 hours ago
Vice President – Flimsy Sanity – Jun 8, 2008
UK Govt. Want To Flog Floggers
The UK will roll out a new set of advertising and marketing regulations May 28th. The Consumer Protection from Unfair Trading Regulations 2008 include some interesting laws that will impact web marketing as Judith Lewis of London-based SEO Chicks reports.
The big law many SEO marketers may have to be careful about is the use of flogs – fake blogs or reviews by employees or other profit motivated people. Without disclosing that these reviews etc are being posted by motivated writers can end up being legally dangerous.
Apart from the fines involved there is also the possibility of jail time. How that would work for a US based company that happens to find themselves in UK search results is yet to be determined. What about companies that are global marketers, will they need to filter what content is sent to UK traffic?
This could be a major impact on web marketing and how things play out should be watched closely by all global marketers.
Are Library Internet Filters Electronic Book Burning or Child Protection?
The Sacramento Public Library Authority Board upheld the action of the city’s libraries filtering access to the internet on library computers, despite challenges from the ACLU, the Sacramento News and review reported.
While there are those that see this as censorship – electronic book burning if you will – many people within the community see it as protecting family values. Both sides have validity and combined they reflect part of the difficulties of what can be accessed on the web.
The anti-censorship group say the filters stop access to legitimate health and sexuality information, while their opponents see the filters as protectors of children. The libraries do allow the filters to be turned off for adults and children with written permission from their families.
One member of the council summed up the anti-web position.
“It would probably break every rule in the book, but I’d say go and unplug every computer in every library,” SN&R quoted.

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