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China Central Television (CCTV), the largest state-owned television network in China, recently ran a report accusing Baidu of questionable practices regarding medical search advertising. The accusations suggest that Baidu was allowing non-licensed medical companies to advertise while preventing some of the licensed ones from bidding on popular medical terms.

Baidu engaged in talks with CCTV to learn more about their accusations. They also removed paid search listings of medical companies who did not have proper licensing on file with Baidu.

Baidu maintains that they do not prevent the licensed companies from advertising. Advertising by medical companies makes up about 10-15% of Baidu’s revenue.

Of course, this is not the first time that state entities in China have caused unnecessary, undemocratic problems for Baidu.

Related Reading:
Baidu’s Profit Increases 91% in Third Quarter 2008

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What’s a good click-through rate for a search ad? What’s a good conversion rate? That’s not an easy question to generalize on, but in today’s Profitable PPC column, “The Good, the Bad and the Ugly: Click-Through and Conversion Rates,” David Szetela shares some guidelines that can help you decide if yours is acceptable.

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In Google AdWords, an ad’s Quality Score calculation is based on how well the account’s campaigns have performed over time, especially in terms of CTR. So what happens with new accounts? Since there’s no CTR data on which to base QS, how does Google determine minimum bids? In today’s Profitable PPC column, “The Account Quality Score: Money Pit for the Uninformed,” David Szetela outlines what happens with new AdWords accounts, and what you can do about it.

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Washington is on a bailout binge lately, so you would think they’d hop on board when it looks like the private sector could actually manage to work things out on their own.

Like, I don’t know, the search advertising deal between Google and Yahoo. Yes, there are concerns from the advertisers. But Yahoo keeps posting dismal profits. So, unless something magical happens to Yahoo (like an acquisition by Microsoft - oh wait), then antitrust issues won’t even matter.

But Google has been dropping hints that it might walk away from the deal because of regulations they don’t want to comply with, like caps.

It’s been projected that the deal with Google could infuse $800 million of cold hard cash into Yahoo in a year’s time. That certainly wouldn’t hurt. Of course, Yahoo would need to manage that influx well, and therein lies the problem. Perhaps regulators don’t think the deal, which could hurt advertisers, would ultimately save Yahoo.

Adding fuel to that fire is that regulators have been lobbied hard by Microsoft, who is probably looking to watch Yahoo’s stock fall into the single digits before coming back to pick it up. Microsoft may be struggling to grow its search market share, but as a whole, they have a ton of cash on hand and will weather the economic storm. Acquiring Yahoo (especially if a merger with AOL takes place) could create a stronger second place finisher in the search engine market, which would reduce anti-competitive concerns, indeed.

Many advances in marketing on the Web are the result of spending by the profitable and competitive porn and gambling industries. In today’s SEM Crossfire column, “Porn and Gambling: Canaries in the SEM Coal Mine?,” Frank Watson and Chris Boggs explore recent lawsuits in both industries that might help us again, by pointing out some specific areas for marketers to keep an eye on.

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Google has reached an agreement with the Authors Guild and the Association of American Publishers (AAP), which represented a broad class of authors and publishers to expand online access to in-copyright books and other written materials in the U.S. The publications will come from the library collections participating in Google Book Search.

The agreement was reached after two years of negotiations. The deal includes Google dishing out $125 million to establish the Book Rights Registry, which would resolve an existing class action lawsuit brought by the groups.

If the court approves, the agreement allows:

• More Access to Out-of-Print Books — Generating greater
  exposure for millions of in-copyright works, including hard-to-find
  out-of-print books, by enabling readers in the U.S. to search these
  works and preview them online
• Additional Ways to Purchase Copyrighted Books — Building off publishers’ and authors’ current efforts and further expanding the
  electronic market for copyrighted books in the U.S., by offering users the ability to purchase online access to many in-copyright books
• Institutional Subscriptions to Millions of Books Online –Offering a means for U.S. colleges, universities and other organizations to obtain subscriptions for online access to collections from some of
  the world’s most renowned libraries
• Free Access From U.S. Libraries — Providing free, full-text, online viewing of millions of out-of-print books at designated computers
  in U.S. public and university libraries
• Compensation to Authors and Publishers and Control Over Access to Their Works — Distributing payments earned from online access provided by Google and, prospectively, from similar programs that may be established by other providers, through a newly created independent, not-for-profit Book Rights Registry that will also locate rightsholders, collect and maintain accurate rightsholder information, and provide a way for rightsholders to request inclusion in or exclusion from the project.

“Google’s mission is to organize the world’s information and make it universally accessible and useful. Today, together with the authors, publishers, and libraries, we have been able to make a great leap in this endeavor,” said Sergey Brin, co-founder & president of technology at Google. “While this agreement is a real win-win for all of us, the real victors are all the readers. The tremendous wealth of knowledge that lies within the books of the world will now be at their
fingertips.”

What do you think about the agreement? Let us know your thoughts in the comments.

Related Reading:
Google SERPs Promoting Google Book Links
Google Courts Book Publishers, Librarians