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We will not be publishing on Thursday, November 27, or Friday, November 28, in observation of Thanksgiving Day. I hope those of you that are celebrating the holiday can stay off the Internet and spend some time with those you love.

For those of you that aren’t celebrating Thanksgiving, or have had enough quality time with your family, here are a few things you might find interesting:

* If you haven’t checked it out lately, I suggest looking over the articles in our Search 101 section. It’s been updated with articles covering the basics of search engine optimization, search advertising, and several other topics. Keep an eye on that section, as it will continue to be updated on a regular basis.

* We’ve been collecting quite the archive of Search Engine Marketing Webcasts. We’ve got one-hour presentations with Q&A available on demand on topics from Holiday PPC campaigns to search trends, to Profitable PPC fundamentals. You can also sign up for upcoming webcasts, including one next week on Advanced Keyword Research.

* Catch up with other Thanksgiving refugees on the Search Engine Watch Forums, or browse the archives to find the best advice on a range of search marketing topics.

* Head on over to Facebook to join the SearchEngineWatch Facebook Group or the Search Engine Strategies Facebook Group. Or check out our LinkedIn Groups for Search Engine Watch, SearchEngineWatch.com Forums, or Search Engine Strategies Conference & Expo.

We’ll be back on Monday with plenty of new Experts columns, blog posts, and more. Have a happy Thanksgiving!

China Central Television (CCTV), the largest state-owned television network in China, recently ran a report accusing Baidu of questionable practices regarding medical search advertising. The accusations suggest that Baidu was allowing non-licensed medical companies to advertise while preventing some of the licensed ones from bidding on popular medical terms.

Baidu engaged in talks with CCTV to learn more about their accusations. They also removed paid search listings of medical companies who did not have proper licensing on file with Baidu.

Baidu maintains that they do not prevent the licensed companies from advertising. Advertising by medical companies makes up about 10-15% of Baidu’s revenue.

Of course, this is not the first time that state entities in China have caused unnecessary, undemocratic problems for Baidu.

Related Reading:
Baidu’s Profit Increases 91% in Third Quarter 2008

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What’s a good click-through rate for a search ad? What’s a good conversion rate? That’s not an easy question to generalize on, but in today’s Profitable PPC column, “The Good, the Bad and the Ugly: Click-Through and Conversion Rates,” David Szetela shares some guidelines that can help you decide if yours is acceptable.

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In Google AdWords, an ad’s Quality Score calculation is based on how well the account’s campaigns have performed over time, especially in terms of CTR. So what happens with new accounts? Since there’s no CTR data on which to base QS, how does Google determine minimum bids? In today’s Profitable PPC column, “The Account Quality Score: Money Pit for the Uninformed,” David Szetela outlines what happens with new AdWords accounts, and what you can do about it.

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Washington is on a bailout binge lately, so you would think they’d hop on board when it looks like the private sector could actually manage to work things out on their own.

Like, I don’t know, the search advertising deal between Google and Yahoo. Yes, there are concerns from the advertisers. But Yahoo keeps posting dismal profits. So, unless something magical happens to Yahoo (like an acquisition by Microsoft - oh wait), then antitrust issues won’t even matter.

But Google has been dropping hints that it might walk away from the deal because of regulations they don’t want to comply with, like caps.

It’s been projected that the deal with Google could infuse $800 million of cold hard cash into Yahoo in a year’s time. That certainly wouldn’t hurt. Of course, Yahoo would need to manage that influx well, and therein lies the problem. Perhaps regulators don’t think the deal, which could hurt advertisers, would ultimately save Yahoo.

Adding fuel to that fire is that regulators have been lobbied hard by Microsoft, who is probably looking to watch Yahoo’s stock fall into the single digits before coming back to pick it up. Microsoft may be struggling to grow its search market share, but as a whole, they have a ton of cash on hand and will weather the economic storm. Acquiring Yahoo (especially if a merger with AOL takes place) could create a stronger second place finisher in the search engine market, which would reduce anti-competitive concerns, indeed.

Many advances in marketing on the Web are the result of spending by the profitable and competitive porn and gambling industries. In today’s SEM Crossfire column, “Porn and Gambling: Canaries in the SEM Coal Mine?,” Frank Watson and Chris Boggs explore recent lawsuits in both industries that might help us again, by pointing out some specific areas for marketers to keep an eye on.

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