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More than any previous election, search advertising will influence the vote of the presidential election. Google, in its ever-present planning for the future, planned for this shift when it employed Peter Greenberger as part of its sales team. Greenberger’s job is to convince candidates that advertising on Google search is essential to political success. Recently, ClickZ’s Kate Kaye interviewed Greenberger for his insights into the 2008 election.

Reading Greenberger’s statements, you get the idea that spending on search ads will make or break the election. He attributes the success of John McCain and Barack Obama to their paid search campaigns. Greenberger also points out that Hillary Clinton was inconsistent in her Adwords campaign, dismantling it for the last two quarters of 2007 and starting it up again only after the New Hampshire primary.

Of course, polls during those times showed Clinton with a substantial lead. It wasn’t until after the Iowa and New Hampshire primaries that a tight race was clear. Some political analysts have suggested that the ultimate difference between Clinton and Obama was that Clinton’s campaign was focused on a top-down strategy while Obama’s strategy was more grassroots, building from the ground up. Looking at campaign strategies in that light, it makes sense that Obama would engage a response-directed campaign. But Greenberger’s job is to persuade the candidates that Adwords is the chicken and not the egg.

Greenberger also talked about how Obama used geotargeting during the Texas primary and how John McCain is ahead of the game in the use of video ads. Read the full interview with Google’s political ad guy, Peter Greenberger, over at ClickZ

Barack Obama needs internet marketers to win the Presidential Election. So his campaign wisely advertised on the Search Engine Watch Jobs Board.

You know Obama Rocks the Youth Vote but he’s not stopping at the primaries. Here are the first two requirements for joining the Obama internet revolution:

We’re looking for internet experts who strongly support Barack Obama for President and have expertise in one or more of:

* Search Engine Marketing
* Search Engine Optimization

You can check out the full requirements for the Obama For America internet marketing gigs here. Note: This is a short-term gig. There’s no guarantee this will turn into a Cabinet-level position.

But wouldn’t it be great if the new President named a couple Joint Chiefs of the Internet? After all, Secretary of the World Wide Web doesn’t sound like much fun.

Or how about Internet General?

Yeah, we like the sound of that.

The list of search engines is shrinking. Yahoo-Microsoft? The hottest topic.

Search engine market share? The fulcrum of the hostile MS-Yahoo bid – and one of the most popular searches in Google, Yahoo, MSN, and Ask.

On Super Tuesday, we found a way to watch Presidential primaries on a search engine: a mashup of Google Earth and twitter / twittervision, with a Google Gadget and iGoogle thrown in for good measure. Still, keyword Meta Tag, meta tags, and meta keywords remain our stock in trade here at Search Engine Watch.

So when Gary Price, Ask.com director of Online Information Resources and editor, ResourceShelf and DocuTicker, pinged us with a Weather Channel-MSN Virtual Earth mashup, we couldn’t resist providing a fresh angle on the Microsoft-Yahoo hostile bid.

The Aches and Pains Map on weather.com shows Google feeling no pain from the MicroHoo hoo-hah.

Yahoo investors and employees — in the yellow area - don’t appear to be suffering in Silicon Valley.

In contrast, Microsoft - rebuffed by Yahoo - seems to suffering from high levels of aches and pains. The Microsoft Virtual Earth map of aches and pains (a Google Earth competitor) shows Redmond virtually in the red zone.

The Aches and Pains Index map graphically depicts areas of higher or lower levels of weather-related pain. Locations in the orange regions can expect above normal levels of aches and pains. Areas shaded in yellow will have normal levels, and gray regions will be below normal.

So if you don’t like the weather, wait until tomorrow. It’ll change, just like Google’s share of searches - and there’s still nothing you can do about it.

Google is the bomb on Super Tuesday for election results. Check out the new Google News Elections coverage section and Google Maps. No X-Ray vision superheroes but “primaries.XML?” Google’s got it. No man of steel with X-Ray vision, but Google’s got “rikanu” in Boston/Cambridge, MA who’s “gone voting.”

You won’t find Obama in ‘Bama or Clinton on Capitol Hill but you can watch them on the new Google mashup on “Twittervision.” (YouTube is so last year.)

Don’t worry old media, Googlers are still tweeting about CNN plasma touch screens and who’s got the best big box election coverage.

On Google, though, you can watch your Google Gadget fill in the returns for McC, Mitt, Obama, Hill, Paul, and the rest of the Super Tuesday superheroes.

If all the twittervision tweets on Obama watch parties correlate with exit polls, lots of states will rock with Barack. Looks like he’s the Ba-Rocket.

For the Repubs, looks like Mac is back. Mitt? This is it. Paul? That’s all, folks.

For complete elections coverage, stay tuned to your favorite Internet channel.

Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web:
From the SEW Blog:

Microsoft Offers $1.2 Billion For Norwegian Search CompanyThey may not have Google’s market share but Microsoft does not seem to be stopping [...]

In honor of today’s New Hampshire primaries, we decided to hold our own Paid Search Presidential Primaries. Let’s see how campaign dollars flowed to paid search, through buys on Google, Yahoo, MSN Live and Ask.
Our winners? In New Hampshire, the Republican race is too close to call. Both John McCain and Mitt [...]

comScore has released its monthly look at U.S. consumer activity at popular online sites for September 2007.

Political sites saw gains as controversies were in the headlines along with the 2008 presidential campaign heating up. Sports sites grew with football season in full swing, and a number of retail categories appear in the ranking of top [...]

Candidates for the 2008 Presidential election have been vying for the attention of Internet users, with Barack Obama and Mitt Romney gaining the most.The run-up to the Presidential primaries involves a lot of fund-raising for US Presidential candidates. They do not want to leave any stone unturned, as money could be under one.
The Internet has [...]

YouTube has created a channel for the politically minded and has launched CitizenTube. Their goal is to attract people to express themselves using video on political topics covering local, state, national and international politics.
Steve Grove, YouTube’s News and Political Editor will edit the channel. The channel will aggregate political videos that currently exist on the [...]