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President-elect Barack Obama ran on a technology platform that included creating a new cabinet-level position of Chief Technology Officer (CTO). Many names have been thrown around as possibilities with the most prevalent of them all being Google CEO Eric Schmidt.

But Schmidt says that’s not going to happen. He’s happy at Google and he has no plans to go anywhere. He does intend to remain an advisor to Obama.

This is good news since Google likely needs Schmidt to stay put right now. Search advertisers, like many other companies, are bracing to see just how big of a hit they’ll take during the tough economy.

Related Reading:
Google CEO Calls Internet “Cesspool”
Google CEO Affirms Stance on Independent Yahoo
Google’s Schmidt Talks Yahoo, Newspapers, ‘Don’t Be Evil’, and iPhone

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Bill Tancer, the General Manager of Research at Hitwise and one of the keynote speakers at Search Engine Strategies Chicago, will be interviewed by Matt McGowan, Global VP of Marketing at Incisive Media, during an SES Webcast on Friday, Nov. 7, 2008, at 1:00 p.m. EDT / 10:00 a.m. PDT. The title of Bill’s presentation is: “We Are What We Search.”

At a time when search engines are rapidly replacing the yellow pages (and news search engines are routinely scooping daily newspapers), Bill has access to a wealth of consumer information about Internet user behavior that was never available before. Bill is well known in the search industry for mining the latest Hitwise data, which is a sample of over 10 million Internet users U.S. and 25 million worldwide, to glean insights on the sites we collectively visit, what we search for and what that tells us about ourselves.

I spoke with Bill yesterday and he shared this news nugget with me: “I’m going to talk primarily about what search term data can tell us about the economy and consumer sentiment. I’ll also spend some time on finding insights on the effect of an economic downturn on search. You might expect that with recent contractions in online retail that search traffic to that category would be declining….Our data (while showing a recent small drop-off) indicates that search traffic to retail is up over the previous year….”

Bill’s webcast will cover other news-breaking search trends, implications for online advertisers, and he will give Webcast participants opportunities to ask him their most burning search trend questions! Oh, and Bill will give away 10 copies of his latest book, “Click: What Millions of People Are Doing Online and Why It Matters,” to the best questions fielded during the SES Webcast.

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On Friday, the YouTube Blog announced that the video sharing site was starting to test full-length programming. Apparently, YouTubers have been asking “to be beamed up with Scotty, to devise a world-saving weapon using only gum and paperclips, and to get your grub on at ‘The Peach Pit’.”

Hey, I’m not making this up. Go to the YouTube Blog and read it yourself.

Through a deal with CBS, YouTube is now offering “Star Trek,” “MacGyver,” and “Beverly Hills, 90210” to the 91 million viewers in the U.S. who watch 5 billion videos a month (54.8 videos per viewer). Yes, yes, comScore Video Metrix reports there are another 19.7 million viewers in the U.K who watch 1.4 billion videos a month on YouTube.com (72.4 videos per viewer). But, I’m sorry, I can’t find out how many there are in Canada.

Nevertheless, the YouTube Blog says, “These shows will be available in the new Theater View style we rolled out earlier this week, which provides optimal experience for watching full-length programming on your computer.”

Yes, yes, but what does this mean to search engine marketers?

The YouTube Blog adds, “As we test this new format, we also want to ensure that our partners have more options when it comes to advertising on their full-length TV shows. You may see in-stream video ads (including pre-, mid- and post-rolls) embedded in some of these episodes; this advertising format will only appear on premium content where you are most comfortable seeing such ads.”

Ah, ha! You knew there was a catch!

Still, in order to make it clear to viewers, YouTube has labeled all full-length videos with a Film Strip symbol so they’ll know what kind of content they’re choosing to watch and what type of ads they might see.

I can’t wait to share this news with Matt Bailey, the founder of SiteLogic. My business partner, Jamie O’Donnell, talked with Matt about Trekkie lore and web analytics at SES San Jose 2008. Matt was the first to analyze “the Red Shirt Phenomenon.” (As any die-hard Trekkie knows, if you are wearing a red shirt and beam down to the planet with Captain Kirk, you’re gonna die.) But, check out the YouTube video below to hear Matt’s analysis for yourself.

Measuring Web 2.0 with Star Trek - & SiteLogic’s Matt Bailey

By the way, Matt Baily will be teaching one of the Search Engine Marketing Training Workshops at SES Chicago 2008. It’s the Search & Analytics Workshop: Using Analytics to Increase Search Effectiveness, which will be held on Friday, Dec. 12, 2008.

To prepare you for Matt’s workshop, here are some basic stats:
The Enterprise had a crew of 430 during its five-year mission (although, the show was only on the air for 3 years). In the 80 episodes that were produced, 59 crewmembers were killed, which represents 13.7% of the crew. So, that’s what Matt uses as the overall “conversion rate.”

Heck, I can’t explain it as well as he does. So, watch the video interview above — read his article over on the ClickTracks site — or prepare to be amazed during his workshop at SES Chicago.