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Matt Cutts Video Interview on SESConferenceExpo’s Channel

During Search Engine Strategies San Jose back in August, I did a video interview with Matt Cutts, head of Google’s Webspam team. It will be uploaded to the SESConferenceExpo’s Channel on YouTube tomorrow.

Why the wait?

As Maury Sline explained to The Blues Brothers, “A gig like that, you gotta prepare the proper exploitation.”

So, here’s a taste of what you can look forward to seeing and hearing in tomorrow’s video interview: Matt talks about his job interview at Google before he joined the company as a software engineer in January 2000. He takes a look at trends in the industry, including mobile search. He praises an iPhone App developed by Barry Schwartz, President of RustyBrick. And he discusses the Cuttlets, the people who crowd around him at every search conference.

And what can you do today to ensure that you don’t miss the Matt Cutts video interview tomorrow? I’m glad you asked.

First, go to the SESConferenceExpo’s Channel and take a quick look around. You’ll find there are now 184 videos from SES London, SES New York, SES Toronto, and SES San Jose 2008.

According to YouTube Insight, these 184 videos currently have more than 45,000 combined views. That’s about three times more views than the number of people who attended these four conferences and expos this year.

And there will be more video interviews added during and after Search Engine Strategies Chicago, which will be held Dec. 8-12, 2008. That’s a lot of content — and a lot of insights from top search experts and the search engines themselves.

Now, some of these video interviews are uploaded to YouTube during each SES conference. But others are uploaded in the weeks and months following a show.

So, if you want to be alerted when the Matt Cutts video interview has been posted, all you need to do is hit the orange “Subscribe” button in the upper left hand corner of the SESConferenceExpo’s Channel, which already has 142 subscribers.

To embed one of these video interviews, just copy the code from the “Embed” box — which you can find in the “About This Video” box when you’re watching the video. Once you’ve copied the code, just paste it into your website or blog to embed it.

And if you want to embed several of these video interviews, use the Search Engine Strategies video widget. It will let you customize a SES Video Player Widget for the audience on your website or blog.

For example, in the header options, I selected the standard link and said I’m blogging at SES Chicago. For my playlist content, I selected videos of everyone, picked two thumbnails with a maximum of 25 results. And for my format option, I selected a vertical orientation. And the SES Video Player Widget generated the code for me to past into this blog post.

Now, I could have selected a customized header. And after going through an authentication process, I could have customized my playlist — and display only videos of my company. Or I could display videos of everyone, but with videos of my company first. You can see an example of this on the SEO-PR website.

Or, you can see an example of a more bi-partisan approach on the Search Engine Strategies Chicago home page — just below the fold. (By the way, if you register by Friday, Nov. 21, you can save up to $200 with the Early Bird rate.)

Now, I don’t need to explain the benefits of adding video to your blog. Search engine marketers and popular bloggers understand that already. But consider the benefits of adding relevant content from the latest SES conference and expo — quality content that can be customized for your audience. And, don’t take my word for it, check it out for yourself. It is useful content that your website’s visitors will find beneficial or your blog readers will find valuable.

What’s the catch?

Well, if you select videos of everyone, then you might end up with a Matt Cutts video interview on your website or blog. And if anyone watches it, that would give the SESConferenceExpo’s Channel on YouTube more views.

Or, as Elwood told Maury Sline, “I know all about that stuff. I have been exploited all my life.”

24/7 Real Media is Fastest Growing Top 10 Ad Network

While some sectors in the economy are struggling, 24/7 Real Media brings some much needed good news. They are the fastest growing top ten ad network in the six months ending October 2008, according to the comScore Media Metrix report.

24/7 grew by 36% and now reaches 135 million unique users. That’s 71% of U.S. internet users.

“We will continue to diversify our publisher network to provide advertisers with unmatched targeting and reach, to accomplish their specific program goals and experience increased ROI for every campaign,” said Ari Bluman, president of North American sales and operations for 24/7 Real Media, Inc. “As a result of our robust targeting options and tremendous reach, we have one of the highest performing networks available.”

Google Adds Voice Search to iPhone Search Application

Google is updating its iPhone search application with a new voice search feature, according to the New York Times. The update is expected to be available in the iTunes app store sometime today.

Users will be able to speak their questions into the phone. The speech is recorded and sent to Google servers which will try to understand the recording and find the answer via Google’s search engine.

One of the cool parts of the app is that it will use the iPhone accelerometer to know when a user has raised the phone to their ear. For the iPhone-less, the accelerometer senses motion. There’s a bunch of games that use this feature for their apps. So if you ever see an iPhone user making weird motions, that’s why.

The update wasn’t yet available in my iTunes, but I’m looking forward to checking it out when it is.

Oh, I should mention that Google isn’t the first to bring voice search to mobile. Microsoft and Yahoo already have brought voice search to some devices. But a search in the iTunes store didn’t reveal anything else that was a solid voice search app (not that Apple’s iTunes search is the best).

Google Updates Search Results for iPhone

iPhone users, get happy. Google has updated the search results for your device. It’s a cosmetic change that displays the results in a more user-friendly way.

However, I was only able to get the updated results by going directly to Google.com in Safari on my iPhone. I was not able to get the results via the Google app or the default Google search box in the drop down top bar in Safari.

Here’s a video from the Google Mobile team to show you all about the update:

Google Search Quality Team Talks Field Studies

Over at the Official Google blog, Dan Russell of the Search Quality team, has written a lengthy post on field studying search behavior. One of the things Russell discovered is that there is often a disparity between what people say they’re searching for and what they actually do search for.

There’s also a disparity between what they searched for and what they remember searching for later on.

Another area Russell dives into is eye tracking. Here’s a video showing the eye tracking of 3 different people searching for “school backpack.”

Last but not least, Russell explained the discovery that the “Advanced Search” page was really turning searchers off. They often were so overwhelmed or uninspired by the options, that they left the advanced options blank. They used that information to re-design the Advanced Search page.

All in all it was a nice little insight into how Google doesn’t just use tech testing such as Website Optimizer or Analytics to create a better experience for their users, but watching actual human behavior in person is extremely useful as well.

Google Checkout Shopping Cart Allows Purchase of Multiple Items

If you’ve used the Google Checkout Buy Now button, you know that it’s a bit limiting - only allowing customers to purchase one item at a time. Google Checkout’s new shopping cart allows your customers to purchase multiple items at once.

To get started, go to the Tools tab in the Google Checkout Merchant Center. Enter your product info, price and image location. An HTML script will be generated for you. Copy and paste the code onto your product pages. Test the button to make sure it’s working and you’re good to go.

For more advanced options, check out (no pun intended) the developer guide.

New Campaign Management and Editorial Updates for Microsoft adCenter

Microsoft adCenter has released a slew of updates for the fall to aid you in your paid search campaigns. The updates include:

Campaign Management: ability to pause and resume ads and keywords, geo-targeting enhancements, and improved performance reporting on the Ads page
Editorial Improvements: faster reviews, dynamic feedback about why ads and keywords were disapproved, and inline notification when dynamic text causes your ads to exceed character limits
User Management: if previously you were only able to have one user, now you can create multiple account users
Content Ads (U.S. only): get keyword bid suggestions and performance estimates for your content ads

What do you think of the updates? Let us know in the comments.

Twitter Updates for 2008-10-27

New Article - List Building - Tips To Get New Subscribers Posted By : Mukesh ambani ku.. http://tinyurl.com/6jrnx2 #
New Article - Why You Should Buy Big Courses or E-books On Affiliate Marketing? Posted.. http://tinyurl.com/6fdqju #
New Blog Post - links for 2008-10-26:
Home Based GDI Business Twitter Updates for .. http://tinyurl.com/6csv8o #
Breast Implant Sizing: Make the Right [...]

AdWords API Gets an Update and Extra Quota

Google’s AdWords API team has released version 13 of the open source tool. The update includes the following:

New geotargeting options
Active campaign and ad group retrieval
Campaign budget suggestions
Quality-based bid and quality score support
Mobile Image Ad support
Easier MCC account hierarchy retrieval
MCC Alerts support
Search volume data returned in KeywordToolService
Minimum bids no longer supported

For more on the updates, read the release notes:

AdWords API advertisers will also receive 20% more API units from now through January 15, 2009. Here’s how it works:

All developers can purchase API units at the rate of 1200/$0.25, up from 1000/$0.25, from now through January 15th, 2009.
Advertisers who are eligible for free API units will receive credit at the rate 300/$ of AdWords spend, up from 250/$ of AdWords spend. They will be credited the holiday bonus based on their spend in previous months.

Baidu’s Profit Increases 91% in Third Quarter 2008

Chinese search engine Baidu saw a whopping 91% increase in the third quarter of 2008. The search engine had been seeing explosive growth leading up to the Beijing Olympics, which occurred during the third quarter.

Baidu expects profits in the fourth quarter to be around 80-85%. In the second quarter, Baidu’s profits increased by 87%.

Here’s the full press release:

Baidu Announces Third Quarter 2008 Results
Wednesday October 22, 5:00 pm ET

BEIJING, Oct. 22 /Xinhua-PRNewswire/ — Baidu.com, Inc. (Nasdaq: BIDU - News), the leading Chinese language Internet search provider, today announced its unaudited financial results for the third quarter ended September 30, 2008. (1)

(Logo: http://www.newscom.com/cgi-bin/prnh/20041011/BAIDULOGO )

Third Quarter 2008 Highlights
— Total revenues in the third quarter of 2008 increased to RMB919.1
million (US$135.4 million), representing an 85.1 % increase from the
corresponding period in 2007.
— Operating profit in the third quarter of 2008 increased to RMB368.3
million (US$54.2 million), representing a 119.1% increase from the
corresponding period in 2007.
— Net income in the third quarter of 2008 increased to RMB347.9 million
(US$51.2 million), representing a 91.4 % increase from the
corresponding period in 2007.
— Diluted earnings per share (”EPS”) for the third quarter of 2008 were
RMB10.00 (US$1.47); diluted EPS excluding share-based compensation
expenses (non-GAAP) for the third quarter of 2008 were RMB10.49
(US$1.54). Costs and expenses related to Baidu’s Japan operations,
incurred in both Japan and China, in the third quarter of 2008 were
RMB32.7 million (US$4.8 million), which reduced diluted EPS by RMB0.94
(US$0.14).
— The number of active online marketing customers during the third
quarter grew to over 194,000, an increase of 7.2% from the previous
quarter.

“I’m pleased to announce solid results for the third quarter,” said Robin Li, Baidu’s chairman and chief executive officer. “As China’s leader in paid search, Baidu has a large and diverse customer base covering numerous industries and sectors. Such diversity gives us great stability and positions us to capture future growth. Companies throughout China are increasingly recognizing the value of Baidu’s paid search as an effective marketing tool and we remain confident in our long-term growth potential.”

Jennifer Li, Baidu’s chief financial officer, said, “The impact of the 2008 Beijing Olympics on our business was in line with our projection for the quarter. We were also able to improve our operating margin again this quarter, highlighting the scalability of our business.”

Baidu recently launched the beta version of an online C2C platform that enables merchants to sell their products and services online via a Baidu- registered store. The new platform complements Baidu’s search business, enabling transaction fulfillment among our users. E-commerce is an emerging industry in China and there are vast opportunities for future growth in the sector. Baidu will continue to focus on providing the best quality experience for Internet users.

Third Quarter 2008 Results

Baidu reported total revenues of RMB919.1 million (US$135.4 million) for the third quarter ended September 30, 2008, representing an 85.1% increase from the corresponding period in 2007.

Online marketing revenues for the third quarter were RMB918.2 million (US$135.2 million), representing an 85.1% increase from the third quarter of 2007. Growth was mainly driven by increases in both the number of active online marketing customers and revenue per customer. Baidu had more than 194,000 active online marketing customers in the third quarter of 2008, representing a sequential increase of 7.2% and an increase of 35.7% from the corresponding period in 2007. Revenue per active online marketing customer for the third quarter increased to approximately RMB4,700 (US$692), a sequential increase of 6.8% and an increase of 34.3% from the corresponding period in 2007.

Traffic acquisition costs (TAC) as a component of cost of revenues were RMB108.8 million (US$16.0 million), representing 11.8% of total revenues, compared to 11.9% in the corresponding period in 2007.

Bandwidth costs as a component of cost of revenues were RMB48.0 million (US$7.1 million), representing 5.2% of total revenues, compared to 6.4% in the corresponding period in 2007. Depreciation costs as a component of cost of revenues were RMB56.9 million (US$8.4 million), representing 6.2% of total revenues, compared to 8.2% in the corresponding period in 2007.

Selling, general and administrative expenses were RMB163.2 million (US$24.0 million), representing an increase of 48.0% from the corresponding period in 2007, primarily due to the expansion of the direct sales force and an increase in customer service staff.

Research and development expenses were RMB78.2 million (US$11.5 million), representing a 109.0 % increase from the corresponding period in 2007, primarily due to an increase in research and development staff.

Share-based compensation expenses, which were allocated to related operating cost and expense line items, increased in aggregate by 211.1% to RMB17.0 million (US$2.5 million) in the third quarter of 2008 from RMB5.5 million in the corresponding period in 2007. The increase in share-based compensation expenses primarily reflects an increase in the number of options granted to employees.

Operating profit was RMB368.3 million (US$54.2 million), representing a 119.1% increase from the corresponding period in 2007. Operating profit excluding share-based compensation expenses (non-GAAP) was RMB385.3 million (US$56.8 million) for the third quarter of 2008, a 122.0% increase from the corresponding period in 2007.

Adjusted EBITDA (non-GAAP), which is defined in this announcement as earnings before interest, taxes, depreciation, amortization, other non-operating income and share-based compensation expenses, were RMB457.3 million (US$67.4 million) for the third quarter of 2008, representing a 104.7% increase from the corresponding period in 2007.

Income tax expense was RMB34.8 million (US$5.1 million), compared to an income tax expense of RMB2.6 million in the third quarter of 2007. The year- on-year increase in tax expenses was due to higher tax rates applicable to some of our PRC subsidiaries as their tax holidays either expired or partially elapsed.

Net income was RMB347.9 million (US$51.2 million), representing a 91.4% increase from the corresponding period in 2007. Basic and diluted EPS for the third quarter of 2008 amounted to RMB10.15 (US$1.50) and RMB10.00 (US$1.47), respectively.

Net income excluding share-based compensation expenses (non-GAAP) was RMB364.9 million (US$53.7 million), a 94.9% increase from the corresponding period in 2007. Basic and diluted EPS excluding share-based compensation expenses (non-GAAP) for the third quarter of 2008 were RMB10.65 (US$1.57) and RMB10.49 (US$1.54), respectively.

As of September 30, 2008, Baidu’s cash, cash equivalents and short-term investments amounted to RMB2.3 billion (US$338.0 million). Net operating cash inflow and capital expenditures on a cash basis for the third quarter of 2008 were RMB482.2 million (US$71.0 million) and RMB85.1 million (US$12.5 million), respectively. A portion of our capital expenditure for the quarter was related to the construction of Baidu’s new campus facility.

Outlook for Fourth Quarter 2008

Baidu currently expects to generate total revenues in an amount ranging from RMB1,025 million (US$151 million) to RMB1,055 million (US$155 million) for the fourth quarter of 2008, representing an 80% to 85% increase from the corresponding period in 2007 and a 12% to 15% increase from the third quarter of 2008. This fourth quarter forecast reflects Baidu’s current and preliminary view, which is subject to change.

(1) This announcement contains translations of certain RMB amounts into
U.S. dollars at specified rates solely for the convenience of the
reader. Unless otherwise noted, all translations from RMB to U.S.
dollars are made at a rate of RMB 6.7899 to USD 1.00, the effective
noon buying rate as of September 30, 2008 in The City of New York for
cable transfers of RMB as certified for customs purposes by the
Federal Reserve Bank of New York.

Conference Call Information

Baidu’s management will hold an earnings conference call on October 22, 2008 at 8:00 PM U.S. Eastern Time (8:00 AM, October 23, Beijing/Hong Kong time).

Dial-in details for the earnings conference call are as follows:
US: +1-617-786-2902
UK: +44-207-365-8426
Hong Kong: +852-3002-1672
Passcode for all regions: 55689997

A replay of the conference call may be accessed by phone at the following number until October 29, 2008:

International: +1-617-801-6888

Passcode: 69587650

Additionally, a live and archived webcast of this conference call will be available at http://ir.baidu.com .

About Baidu

Baidu.com, Inc. is the leading Chinese language Internet search provider. As a technology-based media company, Baidu aims to provide the best way for people to find information. In addition to serving Internet search users, Baidu provides an effective platform for businesses to reach potential customers. Baidu’s ADSs, each of which represents one Class A ordinary share, currently trade on the NASDAQ Global Select Market under the symbol “BIDU”.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates” and similar statements. Among other things, the outlook for the fourth quarter of 2008 and quotations from management in this announcement, as well as Baidu’s strategic and operational plans, contain forward-looking statements. Baidu may also make written forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about Baidu’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: our growth strategies; our future business development, results of operations and financial condition; our ability to attract and retain users and customers; competition in the Chinese language and Japanese language Internet search markets; competition for online marketing customers; changes in our revenues and certain cost or expense items as a percentage of our revenues; the outcome of ongoing, or any future, litigation or arbitration, including those relating to copyright and other intellectual property rights; the expected growth of the Chinese language and Japanese language Internet search markets and the number of Internet and broadband users in China; and Chinese governmental policies relating to the Internet and Internet content providers. Further information regarding these and other risks is included in our annual report on Form 20-F and other documents filed with the Securities and Exchange Commission. Baidu does not undertake any obligation to update any forward-looking statement, except as required under applicable law. All information provided in this press release and in the attachments is as of October 22, 2008, and Baidu undertakes no duty to update such information, except as required under applicable law.

About Non-GAAP Financial Measures

To supplement Baidu’s consolidated financial results presented in accordance with GAAP, Baidu uses the following measures which are non-GAAP financial measures: adjusted EBITDA, operating profit excluding share-based compensation expenses, net income excluding share-based compensation expenses, and basic and diluted EPS excluding share-based compensation expenses. The presentation of these non-GAAP financial measures is not intended to be considered in isolation or as a substitute for the financial information prepared and presented in accordance with GAAP. For more information on these non-GAAP financial measures, please see the tables captioned “Reconciliations of non-GAAP results of operations measures to the nearest comparable GAAP measures” and “Reconciliation from net cash provided by operating activities to adjusted EBITDA” set forth at the end of this release.

Baidu believes that these non-GAAP financial measures provide meaningful supplemental information regarding its performance and liquidity by excluding certain expenses and expenditures that may not be indicative of its operating performance from a cash perspective. We believe that both management and investors benefit from referring to these non-GAAP financial measures in assessing our performance and when planning and forecasting future periods. These non-GAAP financial measures also facilitate management’s internal comparisons to Baidu’s historical performance and liquidity. Baidu computes its non-GAAP financial measures using the same consistent method from quarter to quarter since April 1, 2006. We believe these non-GAAP financial measures are useful to investors in allowing for greater transparency with respect to supplemental information used by management in its financial and operational decision making. A limitation of using non-GAAP operating profit excluding share-based compensation expenses, net income excluding share-based compensation expenses, and basic and diluted EPS excluding share-based compensation expenses is that these non-GAAP measures exclude share-based compensation charge that has been and will continue to be for the foreseeable future a significant recurring expense in our business. A limitation of using non-GAAP Adjusted EBITDA is that it does not include all items that impact our net income for the period. Management compensates for these limitations by providing specific information regarding the GAAP amounts excluded from each non-GAAP measure. The accompanying tables have more details on the reconciliations between GAAP financial measures that are most directly comparable to non-GAAP financial measures.

Baidu.com, Inc.
Condensed Consolidated Balance Sheets

September 30 December 31,
(in RMB thousands) 2008 2007
Unaudited Audited

ASSETS
Current assets:
Cash and cash equivalents 2,088,554 1,350,600
Short-term investments 206,360 242,037
Accounts receivable, net 100,193 64,274
Prepaid expenses and other current
assets 109,597 65,996
Deferred tax assets, net 2,587 2,587
Total current assets 2,507,291 1,725,494

Non-current assets:
Fixed assets, net 748,582 678,886
Land use right, net 95,008 96,472
Intangible assets, net 33,814 40,460
Goodwill 51,081 51,093
Investments, net 20,197 15,439
Deferred tax assets, net 17,060 15,716
Other non-current assets 84,394 32,348
Total non-current assets 1,050,136 930,414

TOTAL ASSETS 3,557,427 2,655,908

LIABILITIES AND SHAREHOLDERS’ EQUITY
Current liabilities:
Accrued expenses and other
liabilities 371,745 359,310
Customers’ deposits 357,884 257,577
Deferred revenue 9,149 11,832
Deferred income 633 2,485
Total current liabilities 739,411 631,204

Non-current liabilities:
Long-term payable — 3,000
Deferred income — 332
Total non-current liabilities — 3,332

Total liabilities 739,411 634,536

Shareholders’ equity
Class A Ordinary Shares, Par value
US$0.00005 per share, 825,000,000
shares authorized, and 25,136,147
shares and 25,413,789 shares issued
and outstanding as at December 31,
2007 and September 30, 2008 11 10
Class B Ordinary Shares, Par value
US$0.00005 per share, 35,400,000
shares authorized, and 8,996,842
shares and 8,873,986 shares issued
and outstanding as at December 31,
2007 and September 30, 2008 4 4
Additional paid-in capital 1,254,593 1,171,575
Accumulated other comprehensive loss (127,770) (81,953)
Retained earnings 1,691,178 931,736
Total shareholders’ equity 2,818,016 2,021,372

TOTAL LIABILITIES AND SHAREHOLDERS’
EQUITY 3,557,427 2,655,908

Baidu.com, Inc.
Condensed Consolidated Statements of Income

For the Three Months Ended
September September
30, 30, June 30,
(in RMB thousands except for share, 2008 2007 2008
per share information) Unaudited Unaudited Unaudited

Revenues:
Online marketing services 918,179 496,120 802,183
Other services 946 410 428
Total revenues 919,125 496,530 802,611

Operating costs and expenses:
Cost of revenues (note 1, 2) (309,342) (180,704) (280,980)
Selling, general and administrative
(note 2) (163,247) (110,312) (174,213)
Research and development (note 2) (78,231) (37,433) (71,078)
Total operating costs and expenses (550,820) (328,449) (526,271)

Operating profit 368,305 168,081 276,340

Other income:
Interest income 11,375 12,519 10,378
Exchange loss, net (5) (331) (204)
Other income, net 3,009 4,040 7,032
Total other income 14,379 16,228 17,206

Income before income taxes 382,684 184,309 293,546

Income taxes (34,825) (2,580) (28,561)

Net income 347,859 181,729 264,985

Earnings per share for Class A and
Class B ordinary shares:
Basic 10.15 5.35 7.74
Diluted 10.00 5.23 7.62

Weighted average aggregate number of
Class A and Class B ordinary shares
outstanding:
Basic 34,257,974 33,983,137 34,217,081
Diluted 34,786,353 34,763,639 34,786,342

(1) Cost of revenues are detailed as
follows:
Business tax and surcharges (57,288) (30,702) (49,511)
Traffic acquisition costs (108,797) (59,155) (101,693)
Bandwidth costs (48,029) (31,837) (43,012)
Depreciation costs (56,907) (40,654) (57,790)
Operational costs (37,379) (17,979) (27,795)
Share-based compensation expenses (942) (377) (1,179)
Total cost of revenues (309,342) (180,704) (280,980)

(2) Includes share-based compensation
expenses as follows:
Cost of revenues (942) (377) (1,179)
Selling, general and administrative (6,933) (68) (16,484)
Research and development (9,149) (5,027) (11,618)
Total share-based compensation
expenses (17,024) (5,472) (29,281)

Reconciliations of non-GAAP results of operations measures to the nearest
comparable GAAP measures (*) (in RMB thousands, unaudited)

Three months ended September 30, 2007
GAAP Result Adjustment Non-GAAP Results
Operating profit 168,081 5,472 173,553

Three months ended September 30, 2007
GAAP Result Adjustment Non-GAAP Results
Net income 181,729 5,472 187,201

Three months ended June 30, 2008
GAAP Result Adjustment Non-GAAP Results
Operating profit 276,340 29,281 305,621

Three months ended June 30, 2008
GAAP Result Adjustment Non-GAAP Results
Net income 264,985 29,281 294,266

Three months ended September 30, 2008
GAAP Result Adjustment Non-GAAP Results
Operating profit 368,305 17,024 385,329

Three months ended September 30, 2008
GAAP Result Adjustment Non-GAAP Results
Net income 347,859 17,024 364,883

(*) The adjustment is only for share-based compensation.

Reconciliation from net cash provided by operating activities to adjusted
EBITDA(*) (in RMB thousands, unaudited)

Three As a Three As a Three As a
months % of months % of months % of
ended total ended total ended total
September revenues June 30, revenues September revenues
30, 2007 2008 30, 2008
Net cash
provided by
operating
activities 254,870 51% 403,378 50% 482,172 52%

Changes in
assets and
liabilities,
net of
effects of
acquisitions (17,800) -4% (37,893) -5% (45,293) -5%
Income taxes
expenses 2,580 1% 28,561 4% 34,825 4%
Interest income
and other, net (16,228) -3% (17,206) -2% (14,379) -1%

Adjusted EBITDA 223,422 45% 376,840 47% 457,325 50%

(*) Definition of adjusted EBITDA: earnings before interest, taxes,
depreciation, amortization, other non-operating income, and share-
based compensation expenses.

For more information, please contact:

Investor inquiries:

China
Linda Sun
Baidu.com, Inc.
Tel: +86-10-8262-1188
Email: ir@baidu.com

Helen Plummer
Ogilvy Financial, Beijing
Tel: +86-10-8520-3090
Email: helen.plummer@ogilvy.com

U.S.
Thomas Smith
Ogilvy Financial, New York
Tel: +1-212-880-5269
Email: thomas.smith@ogilvypr.com

Media inquiries:

Ceren Wende
Ogilvy Financial, Beijing
Tel: +86-10-8520-6514
Email: ceren.wende@ogilvy.com

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