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As October approaches, and Google prepares to implement its advertising deal with Yahoo, more and more commentary is flowing about the pros and cons of the deal.

The New York Times is saying there’s nothing to worry about. But their argument is mostly full of talking points released by Google itself last week. (Their talking points were not bad, mind you.)

Meanwhile, TechCrunch is so afraid of the deal, I’m thinking the makers of Xanax must be making a huge profit off of their anxiety alone.

Fears of price-setting do seem to be misunderstood, and the timing might only fuel those fears. Advertisers are flocking to the web in large numbers. In an unstable economy, they do so even more because search advertising is still a great deal over some traditional forms of advertising. With demand and competition higher, prices could increase. So the timing of this deal may affect how people view the prices, even though those traditional forms of advertising are a form of competition.

Still, people want competition in search.

Personally, when it comes to monopolies, I think of Microsoft (not for their search, of course). They’ve had so much of the operating system market for a long time. But in recent years, Apple has come along to snag some of that market share away.

This had nothing to do with regulation, but instead innovation. That innovation is based on how people want to work and what they want to do with their computers. There are other operating systems, but there are reasons why they don’t appeal to the masses. It’s the same in the search industry.

There’s a reason Google has so much of the market share. It’s because their search and Adwords program are what people want. In the future, I suspect the tides will shift. After all, how many times do you really find what you’re looking for on the first search? And how many times have we heard complaints about Adwords?

But no one else has anything better - at the moment. However, perhaps letting Google dominate will be the very thing that drives innovation.

There’s enough to dislike about Google to desire something better. And some genius, perhaps in a dorm room or working passionately late nights on a project after work, will come up with it.

But preventing a Google-Yahoo deal won’t make that happen any sooner. Regulation in this matter will not spur innovation. Regulation will not keep prices down. Google already has too much of a market share, and hardly anyone views Yahoo as a real competitor anyway.

Oddly enough, if Yahoo were to ever become a stronger competitor, it could result largely from the increase in income generated by this deal. More revenue would provide more money to fund research into search. This, of course, can only be facilitated by a good business model and the right focus at Yahoo. And for this, we can only hope that Carl Icahn continues to give Yahoo a much needed kick in the butt.

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Wild Nights - Wild Nights!
Were I with thee
Wild Nights should be
Our luxury!
Futile - the Winds -
To a Heart in port -
Done with the Compass -
Done with the Chart!
Rowing…
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wild nights wild nights a discussion of the poem by emily dickinson

Google Search Guru Udi Manber answered 20 questions over at Popular Mechanics, and they were not discussing gas mileage or horse power. The questions covered the future of search and Google’s role in the industry.

Manber, “a computer science professor at the University of Arizona, then a senior vice president at Amazon and Yahoo’s chief scientist, Manber is now vice president in charge of search quality for Google, where he makes sure results are engineered to the utmost (near) perfection.”

Go Wildcats - I thought all the Jedi Search Knights came from Stanford!

One question’s response was very interesting.

Do you find that the content on the Web is evolving to be more search-engine friendly?
It’s hard to say. It’s definitely still lacking. I wish people would put more effort into thinking about how other people will find them and putting the right keywords onto their pages.

Now is that a recommendation of keyword stuffing or just an instruction that specific keywords on a page influence placement?

The article is well worth the read to get an understanding of how a senior Googler sees the search space.

This just in: Yahoo! News (AP on Yahoo News) scooped the world on the most amazing number ever reported for MicroHoo. Since all wait with linkbaited breath for the latest Microsoft-Yahoo bid, here ’tis:

$45 MILLION dollars!

Microsoft agreed to pay how much for Yahoo? Would the Yahoo board of directors accept this low-ball offer from Microsoft?

O who will save Yahoo from Microsoft? We need a white knight. Our suggestion, Sir Spamalot orSir Robin the Not-Quite-So-Brave-as-Sir Lancelot Maybe several bidders led by Leader of The Knights who say NI! And now for something completely different, a Black Knight.

Who caught this typo last week? Eagle-eyed Incisive Media creative manager, Drew Eastmead, creative genius behind SES Magazine - official publication of Search Engine Strategies shows noticed someone didn’t get the copy right.

As Yahoo News warns us all:

“The information contained in the AP News report may not be published, broadcast, rewritten or redistributed without the prior written authority of The Associated Press.”

“Copyright © 2008 The Associated Press.”
“Copyright © 2008 Yahoo! Inc. All rights reserved.”

And now we know why they want express written consent.

With limited options, Yahoo board members face increased pressure to accept Microsoft’s hostile bid. Yahoo has resisted Microsoft’s advances in the past, convincing shareholders a turnaround was just around the corner.

So how much money did Yahoo leave on the table by declining the earlier offer? Microsoft won’t publicly reveal the bid. Yahoo CEO Jerry Yang would be loath to share the offer from the company the Valley loves to loathe.

Here’s the rumored Microsoft bid made last year: $40 plus per share. That’s the number Oppenheimer analyst Sandeep Aggarwal cited in a note to clients, suggesting a potential 26-40 percent upside for investors from the current offer of $31 per share - if Yahoo can negotiate a better deal for its shareholders or find a more suitable suitor.

So who’s willing - besides Google - to play white knight to Yahoo’s digital damsel in distress?

The knights hardly comprise a round table. Only five companies have been widely reported as possible suitors: AT&T, Comcast, News Corp, Time Warner, and Verizon Communications. None has stepped up to enter the fray. Rupert Murcoch of News Corp publicly stated he didn’t plan to prepare a competitive bid.

The Wall St. Journal (subscription) reported this morning that Yahoo’s hoping against hope that a rival bidder or a business tie-up with Google would save the day. Google desperately wants to derail the deal, even though their share of searches continue to erode Yahoo’s market share.

Mike Arrington of TechCrunch expects shareholders to approve the deal soon.

A Google-Yahoo partnership, though, isn’t an ideal solution for Yahoo either. It’s not as if Google could sign a noncompete agreement with Yahoo in lines of business Yahoo has strength in: local mobile, e-mail, display advertising, or e-mail.

How much revenue Google would be willing to forego by partnering with Yahoo in search also remains in question. In its quest to index the world’s information, Google has become a victim of its own success.

A grizzly bear hug (not even a teddy bear hug) from Ballmer may have squeezed the life from Silcon Valley’s once and future king.

Now it seems Google’s mouth-to-mouth resuscitation of Yahoo’s search business will be the only hope for Yahoo’s survival.

Google’s known for hiring people who can program in 12 languages while they’re bicycling in to work.  A new job listing, though, is looking for someone who’s less about software and more about nightsticks.
read more

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google looks to hire security guyRate this: 2.5

Call it what you want – I call it "baby steps along the road to a more participatory democracy" – the Republican candidates for President of the United States will be duking it out tonight on CNN, answering questions submitted via YouTube. But don’t expect a game of hardball.

Among the 5,000 citizen questions submitted – [...]

Something very cool is happening. Something historic. For the first time in American history the people are being directly consulted about legislation, and it’s being done via the Internet. For four nights, beginning Tuesday, July 24, 2007, Senator Dick Durbin (D-Ill.) will be interacting with the American public, seeking ideas and feedback about a national [...]