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Here is the continuation of the previous post on some of the best – and easiest – SEO tips. There are actually ten of them in the whole article at About.com but I am only choosing the ones that I myself have done and can attest to. Here goes.
Optimize your site for your [...]

Happy Thanksgiving, from All of Us at Search Engine Watch

999 money biz ops: 820-829

links for 2008-11-29

Why You Should Be Faxing Over the Internet

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999 business ideas: 940-949

links for 2008-11-27

Use Logoworks for Your Creative Logo Design

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We will not be publishing on Thursday, November 27, or Friday, November 28, in observation of Thanksgiving Day. I hope those of you that are celebrating the holiday can stay off the Internet and spend some time with those you love.

For those of you that aren’t celebrating Thanksgiving, or have had enough quality time with your family, here are a few things you might find interesting:

* If you haven’t checked it out lately, I suggest looking over the articles in our Search 101 section. It’s been updated with articles covering the basics of search engine optimization, search advertising, and several other topics. Keep an eye on that section, as it will continue to be updated on a regular basis.

* We’ve been collecting quite the archive of Search Engine Marketing Webcasts. We’ve got one-hour presentations with Q&A available on demand on topics from Holiday PPC campaigns to search trends, to Profitable PPC fundamentals. You can also sign up for upcoming webcasts, including one next week on Advanced Keyword Research.

* Catch up with other Thanksgiving refugees on the Search Engine Watch Forums, or browse the archives to find the best advice on a range of search marketing topics.

* Head on over to Facebook to join the SearchEngineWatch Facebook Group or the Search Engine Strategies Facebook Group. Or check out our LinkedIn Groups for Search Engine Watch, SearchEngineWatch.com Forums, or Search Engine Strategies Conference & Expo.

We’ll be back on Monday with plenty of new Experts columns, blog posts, and more. Have a happy Thanksgiving!

If you haven’t read my Constant Content review yet, go ahead and click on the link to have a look. I tri…
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tips to writing on constant content

Grom test post

links for 2008-11-25

Business CitiBank Credit Cards

Microsoft, Yahoo Take Major Hits in Nielsen Online Search Share Rankings for October 2008

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It’s the day before Thanksgiving, where you show up at the office, but you’re really thinking about tomorrow’s good meal. You’ve worked hard to set up those search marketing campaigns to run strong on Black Friday and Cyber Monday.

So, I really hate to bring you the bad news, but keeping it from you would be a disservice.

Let’s just rip off the bandaid.

First up, eMarketer has lowered its projections for online advertising spending for 2009. The new growth number is 8.9%, down from 14.5% projected in August. They’re also expecting a long recovery, projecting 2010 growth to be just 10.9%. In five years, things will still be slower on the uptake (than in recent years). Projections for 2013 growth are at 13.5%. Silver lining: some of the tapering off is likely due to market saturation and not just the economy.

Next, eBay’s traffic is declining. In January of 2007, eBay saw 62 million unique visitors. Last month, they saw just 49 million. Sure, not all of that was due to the economy, but dipping below 50 million can’t be good for eBay.

I saved the worst for last. comScore has released data showing that online consumer spending for the first 23 days of November was down 4% from last year. That’s not a slow down in growth people, that’s flat out shrinkage.

But I’m not a total Scrooge. Unemployment numbers were better than expected this week. And at least one Slate columnist explains why fears of another Great Depression could be overblown (let’s hope he’s right!).

As we overdose on turkey, stuffing and pumpkin pie, let us not forget the ultimate strategy for marketing, business and life in general: Hope for the best but prepare for the worst.

Related Reading:
Selling SEO During an Economic Downturn
E-commerce Growth Slows to Just 1% in October 2008
Online Advertising Networks Struggle As Industry Growth Slows

It’s no secret that social networks have had a difficult time integrating advertising that has a bang for its buck. IDC has released some data showing what social networks - and advertisers - are faced with.

Only 57% of social network users have clicked on an ad in the last year versus 79% of all users in the rest of the web.

When it comes to purchasing, only 11% of social network users will actually make one compared to 23% of the rest of the internet.

“The thinking has been that the popularity of SNS will attract a big audience and generate a lot of traffic, which in turn will produce enormous amounts of user-generated content (UGC) and therefore advertising inventory – without any expenses for editorial staff or content distribution deals,” said Karsten Weide, program director, Digital Marketplace: Media and Advertising. “All of the above has proven true – except that almost invariably, SNS have had a hard time selling this inventory.”

Related Reading:
The Number of Small Businesses Using Social Media to Double in 12 Months
MySpace Launches Self-Service Ad Platform
93% of Americans Expect Companies to Have Social Media Presence

In the last post, I showcased two of the most annoying SEO myths – at least in my mind. I am not quite done yet! If you enjoyed being annoyed at those myths, then here is more for you to read.
Annoying myth #3: All you need is one huge burst of effort [...]

How To Use The Power Of Wordpress Blog And Increase Your Slaes

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