Search Results

Archive for Search Results

You are browsing the search results.

Google Beta Testing New AdWords Interface

Google AdWords is beta testing a new AdWords interface. The beta test includes a small group of U.S. advertisers. If your account is included in the test, you should see a notification upon signing up to the account.

You can also request to be included in the beta test by signing up here.

Note that this beta test is for the interface and doesn’t change how AdWords campaigns work (i.e. bidding, Quality Score, etc.). They’re looking to improve the way users navigate their campaigns and edit campaigns across multiple ad groups.

Have you been included in the beta test? Let us know your first impressions by leaving a comment.

Trulia Partners with Placecast for Audience Targeting and Dynamic Messaging

Real estate search site Trulia has partnered with Placecast for audience targeting and dynamic messaging. The goal is to improve the relevancy of the ads appearing on their site.

Placecast will use its proprietary targeting algorithms to generate ads based on the real estate locations in which a user expresses interest. The ads will also take into account demographic and psychographic data points.

“Turning locations into audiences is one of the biggest challenges facing advertisers today,” said Sean Black, Vice President of Sales at Trulia. “Trulia presents advertisers with multiple opportunities to serve very targeted ads based on location and consumers search behavior. Placecast is a cutting edge media company and we are excited to be working with them and their clients to build and deliver successful campaigns.”

TNS Unveils Next Generation of Online Advertising Monitoring Tools

TNS has launched the next generation of its online advertising monitoring tools. The TNS Digital Suites combines cookie tracking with the TNS 6th Dimension Panel for what they say is a unique analysis of online ad consumption. TNS says current tools overestimate audience sizes, but that their updated online ad tool provides target audience insight with little interference to the user experience.

Mike Saxon, Senior Vice President, Brand and Communications, TNS, explains the need for new measurement and monitoring systems, “For digital advertising, current tools are not meeting the industry demands because the fundamental relationship between advertising and the media that carries it has changed. TNS Digital Suite surveys our panelists, not site visitors, delivering the same kind of accountability and rigorous analysis for online advertising that our customers expect for traditional advertising.”

TNS is touting the benefits of the new tool as:

No more unpopular pop-up surveys
Control for cookie deletion, capturing ad exposure on multiple computers (home/work/school) for each panelist
Accurate ad effectiveness measures for the target audience, using the 6th Dimension panelists profiles (over 150 panelists characteristics)
Advanced analysis through longer surveys (up to 30 minutes long against 7-8 minutes)
Surveys taken at the convenience of the panelists instead of the current proximate surveys which occur immediately after ad exposure
Analysis available based on frequency and time since last exposure

What do you think? Leave a comment.

Cars.com to Hold Free Webinar Discussing How Online Ads Drive Offline Traffic

Auto search engine Cars.com is offering a free webinar intended to help dealerships learn how online advertising can drive offline traffic.

The webinar will be held this Friday, November 14 at noon EST. Click here for more details and to register for the event.

Here are the specifics of what will be presented:

Traffic-now vs. branding as the key advertising objective.
Websites and online features that car buyers use before visiting a store.
Ingredients of internet ads that drive store traffic.
A full accounting of internet-generated store traffic.

“A significant percentage of in-market car buyers prefer to take the next step toward a purchase on the most direct path, an in-store visit,” said Dennis Galbraith, Cars.com vice president of advertising products. “These shoppers may not call or email first, so the information they find online determines the dealers they select. Dealers who fully merchandise their complete inventory with multiple pictures, descriptive sell copy and competitive pricing position themselves to win more than their fair share of the business.”

Live Search Maps Enables Photosynth Search

The Live Search Maps team has made it easier for you to search for Photosynths. If you’re not familiar, Photosynth was launched earlier this year and users can take multiple photos of a location and have it mashed up into a 3D image.

Now, if you want to find Photosynths of a certain location, go to Live Search Maps and enter in the location you’re interested in. Once the results come up, look on the left hand sidebar for “Explore Collections” and click on it. Then look for a drop down menu next to the word “Show.” Select Photosynths and any submissions related to the area you’re searching will pop up.

Let’s explore.

Say you’re searching Live Search Maps for Boone, North Carolina. Look for “Explore Collections” on the left sidebar and click on it.

Next, select “Photosynth” from the drop down tab next to the word “Show.” Not all searches will yield Photosynths - only the ones where photosynths exist, of course.

A list of results for Photosynths will appear. Select the one that suits your fancy by clicking on “Click to Launch Photosynth Viewer.”

Then enjoy the lovely panorama of the Appalachian mountains - or wherever your map search takes you.

Google Checkout Shopping Cart Allows Purchase of Multiple Items

If you’ve used the Google Checkout Buy Now button, you know that it’s a bit limiting - only allowing customers to purchase one item at a time. Google Checkout’s new shopping cart allows your customers to purchase multiple items at once.

To get started, go to the Tools tab in the Google Checkout Merchant Center. Enter your product info, price and image location. An HTML script will be generated for you. Copy and paste the code onto your product pages. Test the button to make sure it’s working and you’re good to go.

For more advanced options, check out (no pun intended) the developer guide.

New Campaign Management and Editorial Updates for Microsoft adCenter

Microsoft adCenter has released a slew of updates for the fall to aid you in your paid search campaigns. The updates include:

Campaign Management: ability to pause and resume ads and keywords, geo-targeting enhancements, and improved performance reporting on the Ads page
Editorial Improvements: faster reviews, dynamic feedback about why ads and keywords were disapproved, and inline notification when dynamic text causes your ads to exceed character limits
User Management: if previously you were only able to have one user, now you can create multiple account users
Content Ads (U.S. only): get keyword bid suggestions and performance estimates for your content ads

What do you think of the updates? Let us know in the comments.

Twitter Updates for 2008-10-08

SEW Experts: What You Need to Know Before Committing to SEO: Rushing into a search engine optimizat.. http://tinyurl.com/4wwsod #
SEW Experts: Google’s Algorithm is Shifting: Google seems to be moving toward an algorithm based mo.. http://tinyurl.com/3r3yy2 #
Gmail Offers Extra Level of Protection for Late Night and Weekend Emails: Ok, this is isn’t search .. http://tinyurl.com/4atdol #
AdBuyer [...]

WebTrends Releases New Online Analytics Tool

WebTrends is rolling out a new feature to help web markters and developers track specific analytics. The tool is called TagBuilder. It’s online, it’s free and it generates WebTrends data collection tags, which have been rewritten as standardized, object-oriented JavaScript code.

Here’s what you can do with TagBuilder:

Access automated click-event tracking for download links, offsite links, form submissions, image maps and navigation areas
Automate parameter mapping and the capture of information from custom META tags for detailed reporting
Flexibly define the site with options for single or multiple first-party cookies and the choice of single or multiple on-site domains for accurate cross-domain tracking
Integrate conversion tracking with WebTrends Ad Director, an automated search marketing optimization service
Easily create cookies compliant with the U.S. Office of Management & Budget policies for federal government web sites

“WebTrends TagBuilder greatly simplifies one of the most arduous, error-prone tasks of web analytics,” said Eric Rickson, product manager for WebTrends. “This free utility lowers the barriers to rich reporting and analysis by providing our customers with a direct way to take advantage of our innovations in data collection.”

What do you think of this new tool? Let us know in the comments.

SEW Experts: Common Problems with 404 Error Pages

Misconfigured 404 error pages can affect your search engine rankings. The last thing you need in the Google index is an error page, but even worse are multiple URLs that were mistyped being returned as “OK.” In today’s Search Marketing Crossfire column, “Common Problems with 404 Error Pages,” Chris Boggs and Frank Watson outline some best practices for creating custom 404 pages.