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Earlier this week, I listed the “Top 10 Videos on YouTube from SES San Jose 2008.” Well, the WebProNews Video Blog has some top-rated videos from last month’s SES conference that you won’t find on YouTube – at least not yet.

Here are three of them:

SES: The Power of Thumbnails and Images

According to Rebecca Lieb of the ClickZ Network, recent surveys show that video has a greater chance of being clicked if it has a thumbnail or image. These results are evident in the popularity of universal search. Rebecca advises marketers to take these statistics seriously and recommends posting related videos with each new video just as I suggested in my interview with WebProNews, which appears below.

Website Optimizer Activates Pruning, Modifies Reports, and More

As you can tell by the title, Google’s Website Optimizer department has been busy. Tom Leung gives WebProNews the scoop on all their new features. First, through experiment pruning, users can disable any page that’s not doing as well as was hoped for. They’ve also enhanced their reports with a new color coded system, made it easier to validate tags on pages, and submitted several new demonstration videos to YouTube.

SES: Improving Conversion Rates

Landing pages can make or break a site, and no one wants that second situation to occur. In this interview with Mike McDonald, Frans Keylard, the director of optimization at Widemile, shares some tips that should help improve conversion rates.

There are a lot more interviews on the WebProNews Video Blog from SES San Jose 2008. That includes the five below with members of the Search Engine Watch staff.

SES San Jose: Kevin Ryan

WebProNews spoke with Kevin Ryan, the VP and Global Content Director of Search Engine Strategies and Search Engine Watch, at SES San Jose 2008!

SES: Focus On Call To Action

After going to all the trouble of getting users to your site, you don’t want your landing page to turn them away. According to Tim Ash, a Search Engine Watch Expert Columnist, clutter is the most common problem with landing pages. Tim explains how you have to give users breathing space so they can focus on their main purpose for coming to the site.

SES: The Blessing and Curse of Conversions

Did you ever think of conversions as a blessing and a curse? As Sage Lewis, another Search Engine Watch Expert Columnist, tells WebProNews, everything is trackable online. In most cases, this is a blessing. But for those marketing efforts which do not convert, it can be a curse.

SES: Being Careful With Blogs

Blogs are powerful communication tools, and companies should embrace them. Yet there are things to watch out for, and Search Engine Watch Guest Blogger Amanda Watlington explores some potential pitfalls in this interview with Mike McDonald.

SES: Get on Top of Video Distribution

After listening to a spirited musical intro from a certain Search Engine Watch Blog Correspondent, WebProNews got me to tell my secret to video distribution. I explain how video optimization on your own website was enough in years past, but now in order to succeed you must distribute your optimized videos to sites like YouTube, Yahoo Video, and more.

Okay, taunting Buckeyes from The Ohio State University by having a Wolverine sing the University of Michigan fight song may seem like an odd way to open an interview, but it was payback for the interview below that I conducted earlier this year.

Mike McDonald of WebProNews, Web Video Guru, at SES NY 2008

Mike McDonald talks about the humble beginnings of e-business internet video channel WebProNews and some of its funnier moments of adolescence, like forgetting to hit record. Stay tuned ’til the end to see and hear the University of Kentucky Wildcats cheer!

Get it? Got it? Good.

Incentives can help mobile users overcome their initial negative reactions to mobile advertising, according to survey data released by ABI Research.

37% said incentives would increase their response to a text-based ad

11% said incentives would have no impact

“We think that in general, advertisers and operators must tread carefully when delivering marketing messages to a consumer’s mobile handset, especially given that many subscribers believe they are paying a significant amount of money for their mobile services,” says research director Michael Wolf. “However, we believe that marketing and advertising messaging that is properly crafted and that utilizes incentives could enjoy more acceptance on the part of the consumer.”

This is in line with recent data we’ve seen showing that online couponing is on the rise.

We have taken a look at several reasons your efforts at SEO may not be giving you the results that you have been aiming for. Just to recap, we took a look at several things such as wrong keywords, infrequent updates, and lack of inbound links. You can probably say that these are [...]

Earlier this week, comScore released the results of a study examining recent changes in consumer attitudes and perceptions about the state of the U.S. economy. The study found that consumers in all income segments are cutting back on spending due to concerns about the economy, and that they were doing so to an even greater extent in July 2008 than in April 2008.

So, what does this mean for search engine marketers?

Many consumers have become increasingly cost conscious and are turning to the Internet for pricing information. The survey findings revealed that nearly three out of four consumers believe the Internet has made it “a lot easier” or “somewhat easier” to find better, more useful pricing information.

In addition, 75 percent of respondents said that they believe the Internet will become an even more important channel for pricing information, with 41 percent of respondents saying it will be “a lot more important” and 34 percent of respondents saying it will be “somewhat more important” in the future.

Do you need some examples to drive this point home?

In New York, Andrew Jeffery of Minyanville.com reports, “It appears the city that never sleeps has finally succumbed to the economic slowdown, and it’s not just the neon “Recession Special” sign outside Gray’s Papaya.”

In San Francisco, Liza Zimmerman of the S.F. Wine & Cocktail Examiner reviews a “Recession special: the Viansa 2007 Dolcetto is another well-executed example of using classic Mediterranean grapes on California soil.”

When Hyundai asked the Complex Blog to review their first Genesis offering touching down in the states, the company best known for econo-boxes “threw Complex the keys and we took this recession special for a ride.”

But wait! There’s more!

Go to the Rates and Registration Details page for SES Chicago 2008. Just like last year, there is an Early Bird Rate that enables you to save $200 if you register before November 21. But, unlike last year, there is also a “Recession Special,” which lets you save $600 if you register before September 26.

And if you want to appear as “sartorially challenged” as one SEM industry observer said “the brains of Search Engine Marketing and Search Engine Optimization are,” then turn up at SES Chicago wearing the “Recession Special Shirt” being offered by Ten Deep at Turntablelab.com. According to the review, “Nothing like a nice, timely shirt that reflects things going on in today’s headlines.”

Of course, wearing such a shirt violates the dress code in the SES Speaker Guidelines, which states: “Business casual attire is recommended. Formal business attire is perfectly fine. If in doubt, overdress. You won’t feel out of place, as many speakers will also be in formal attire. How you look has an impact on how well the audience receives your presentation.”

It’s a classic dilemna for marketers: Follow the guidelines or take advantage of today’s headlines. What would I recommend? I’d advise you to jump on the “recession special” to save $600, but skip over the shirt. But, I should disclose that SES is a client. If you want to take more of a fashion risk, that’s a decision that you’ll have to make for yourself.

Recently, I “>examined various online maps for their ability to provide data in the country of Georgia, a Caucasus state which was recently invaded by Russia.

Google left a lot to be desired, but today comes an announcement that more data has been added to their Georgia Maps. Notice in the screenshots below how more cities are visible upon a search for Tskhinvali today than a few weeks ago.

BEFORE

TODAY

Still, upon a search for Abkhazia, Google takes me to a business listing in for an institute dedicated to policy in the Georgian region.

What do you think of this update? Is Google still lagging behind on data for this region of the world? Let us know your thoughts in the comments.

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Idearc CEO Scott Klein has announced the nine members of the new Executive Council. In addition to the new Council, Idearc is reorganizing their sales operations.

The nine Council members are:

• Samuel D. (Dee) Jones, executive vice president, Chief Financial Officer and Treasurer. Jones, who also served as senior vice president - Investor Relations, has been Acting CFO since November 2007.
• Cody Wilbanks, executive vice president - General Counsel and Corporate Secretary. Wilbanks has been Acting General Counsel since March.
• Sandy Henjum, executive vice president - Transformation and Marketing. Henjum’s centralized organization will guide a wide range of business transformation initiatives that address sales productivity, new products, pricing programs and market and customer segmentation.
• Briggs Ferguson continues as president - Internet. Ferguson, a former Citysearch executive who joined Idearc in April, will focus on executing Idearc’s complete digital strategy as rapidly as possible.
• Georgia Scaife, executive vice president - Human Resources and Employee Administration. Scaife’s organization has been restructured to further centralize the department and improve its efficiency and focus.
• Frank Gatto continues in his role as executive vice president – Operations. Gatto’s organization is responsible for receivables management and billing, sales support and customer care, publishing and printing services, distribution, Information Technology (IT) and other operational functions.

In sales, three Vice Presidents will oversee new divisions, divided into East, West, and Central.

Mike Pawlowski will oversee East and Scott Laver will oversee Central. Newcomber Dave Bethea joins Idearc from PrimeSource Building Products, an independent distributor of building products, where he served as regional Vice President for Operations.

“I’m very pleased and excited about our new organization,” Klein said. “I’m thrilled to be able to make this announcement almost one month ahead of schedule in order to allow us to even more aggressively move ahead with our transformational plans.”

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