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Two days ago, we brought you news that Ex-Googler Ben Ling was leaving Facebook. Now, we know where he’s headed - back to Google.

Ling will be taking on the difficult task of monetizing YouTube, Google’s popular online video sharing site (acquired in 2006 for $1.65 billion).

via BoomTown

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The Beautiful Town of Lake Cowichan, [...]

Yahoo just announced they will be partnering with WPP to provide access to their advertising inventory to the clients and agencies associated with WPP. The agreement involves the use of WPP’s recent acquisition, 24/7 Real Media.

The press release (below) suggests Yahoo will give direct access to available inventory to the clients and agencies partnered with WPP.

The real question is if the inventory will be strategically grouped remanent traffic or direct access to all traffic in some type of bidding mechanism.

Beyond that it also seems Yahoo is trying to develop a hands off method for monetizing their traffic. First working on the change over to Google’s paid search and now this partnership with WPP to sell their other media…..

The other view - which may be more accurate now before everyone just starts using the third party vendors - is that Yahoo is trying to maximize all possible ways to sell their traffic in all its forms.

Let’s see how this impacts stock prices tomorrow.

Read the press release after the jump:

Click to read the rest of this post…

In the end, is Google’s search advertising system better than Yahoo’s, or are they just monetizing better? In today’s Searching for Meaning column, “Google’s Superiority Complex,” Kevin Ryan says it sounds like a little bit of both, but we shouldn’t count Yahoo out.

If you have been making money using Google AdSense for more than a few months chances are really good that you have read or benefited from knowledge shared by Jennifer Slegg. JenSense, her indepth blog on monetizing your website, is without peer - and that includes Inside AdSense!

As part of her launch of her newly changed blog, Jenn is posting a detailed tips for improving your online income - including a free privacy policy template, in light of the changes recently made in AdSense’s Terms and Conditions which require all publishers to have one.

AdSense has been slow to share a lot of information about optimizing your income - many times posting suggestions that have been given by many sources beforehand.

Their post yesterday about revenue fluctuations, while somewhat informative - when not trying to suggest they could be due to impression drop off - comes in response to the numerous articles and forum discussions about dropping AdSense income.

Jen I look forward to reading your entries this month.

A senior executive jilted Google for another search engine - and it’s not Yahoo or MSN Live. In the strange bedfellows game in tech, the Google exec will help Microsoft profit from the $15 billion Facebook valuation Microsoft’s $240 million investment created.

Facebook has hired Sheryl Sandberg as their new COO. Sandberg leaves Google after six years and a wealth of stock options. Formerly Google’s vice president for global online sales and operations, Ms. Sandberg is expected to help solve the Facebook monetization challenge.

If there’s any question about her charge at Facebook, the answer lies in the Supernova Conference in San Francisco last year. Ms. Sandberg was featured in a Spotlight solo presentation.

Her topic: “Google cracked the code on monetizing search advertising. Where is advertising heading next?”

TechCrunch compared Facebook and Google to the Mac and PC (see illustration). We added Sheryl Sandberg to the mix.

TechCrunch reported on a small exodus of Google and YouTube engineers to Facebook back in November of last year. Facebook hired Youtube CFO Gideon Yu, eCommerce Product lead Benjamin Ling and GDrive developer Justin Rosenstein.

Ms. Sandberg was named to The Power 50: The 50 Most Powerful Women in business by Fortune magazine in 2006 and 2007. Currently number 29, there’s no question she’ll rise higher this year if she succeeds at Facebook.

While Ms. Sandberg will be missed at Google, the company boasts a strong executive bench.

Sandberg’s Google team, led by David Fischer who will succeed her, oversees global sales for what the Wall St. Journal estimates is 99 percent of all Google’s advertisers.

Senior Google executives have their pick of hot startups and companies transforming themselves into digital enterprises. Some have left the company for private equity firms and other lucrative opportunities. Many more, including Google’s vice president of search products Marissa Mayer, are expected to leave within two years or sooner.

Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web:
From the SEW Blog:

Interview with Microsoft’s Grad ConnA detailed look at the unique nature of Health Related searches.
SEW Experts: Social Media for SEM Savvy [...]

Social media campaigns and traffic generally have lower conversion rates — especially from sites like Digg, StumbleUpon, and Reddit. A huge percentage of visitors from those sites will never buy anything. The challenge, then, is monetizing the traffic. In today’s Little Biz column, “Social Media for SEM Savvy Small Biz Owners,” Carrie Hill explains how [...]

No Cash? No Web Design/ Programming Experience? No Worries!An absolute beginner’s guide to setting up, getting traffic to, and monetizing a blog:Quicktime Video
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There is a persistent belief out there by many that affiliate marketing is bad. The truth is that it’s all in the packaging, and whether or not your site adds any value.
During the early days of SEO, when it was easy to rank highly in search engines, about all you needed to know was [...]