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Microsoft has announced a new search advertising partnership with Rodale’s roster of health sites. The agreement is exclusive and includes sites like MensHealth.com, WomensHealthmag.com, Prevention.com, RunnersWorld.com and Bicycling.com.

“Rodale is the authoritative source for trusted content in health, fitness and wellness around the world and on the Web, and we are pleased to provide our advertisers greater access to this valuable audience segment,” said Scott Howe, vice president of the Advertiser and Publisher Solutions Group at Microsoft. “The inclusion of Rodale in our lineup of syndicated advertising partners is a strong indicator that we’re continuing to gain significant traction with our advertising platform and further complements our vertical expertise in health, finance, travel, autos and entertainment.”

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Yahoo has joined the CBS Audience Network as a distribution partner. Yahoo TV will add CBS’x online catalog of full episodes and network programming to its lineup, which already includes NBC, FOX and over 15 cable networks.

CBS will get a boost from the Yahoo TV’s audience. With Yahoo, the CBS Audience network will reach 92% of U.S. web users with 300+ video partners.

“As the #1 online TV site, Yahoo! TV is committed to offering our users the most comprehensive television experience on the Internet,” said Karin Gilford, Vice President of Entertainment and Lifestyles, Yahoo!. “The partnership with CBS significantly expands our video offerings and provides our users with a consistent and best-in-class viewing experience. It’s all part of our strategy to become the starting point for the most consumers on the Web.”

“This announcement underscores the value of CBS’s open, non-exclusive, multi-partnership strategy for distributing our content online,” said Anthony Soohoo, Senior Vice President and General Manager of Entertainment, CBS Interactive. “We are delighted to add Yahoo! to the Audience Network, not only because of their reach, but also because they offer a great user experience for CBS content. This is a win-win in that it bolsters the distribution of CBS content while giving Yahoo! users access to programming that has proven to be among the most popular professional content online.”

This won’t be the first TV partnership between Yahoo and CBS. In December 2005, Yahoo announced that it would be offering four episodes of CBS sitcoms in what was dubbed the CBS Comedy Bowl.

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Revision3 added a new show to their lineup, featuring the best of user-submitted videos hitting the Digg social media site.
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Now that the Google Phone hype has proven an operating system play for mobile devices, Yahoo’s strategy of grabbing advertisers for the handset could be a competitive edge.Yahoo will be pleased with grabbing the brand advertisers who can pay handsomely for mobile display ads, while Google tweaks its phone software and its alliance of partners [...]

The anti-YouTube video site supported by News Corp and NBC Universal clicked its private beta with online TV programs featuring “Heroes” and “The Simpsons” in Hulu’s lineup.Audience support will be the key for the advertising supported model engaged by Hulu. Its test began today, as the site opened an invitation-only beta for viewers.
Unlike the clips [...]

Playboy cites the "YouTube Generation" as inspiration for rearranging its primetime lineup. From 8-11 p.m., Playboy TV will air "short-form" content to better reach this key 18-34 year old male demographic. The short attention spam of the modern adult male demands content more easily digestible, perhaps, amid so much available media and outright skin-filled competition. [...]

AT&T announced today that it is partnering with ESPN College GameDay host Chris Fowler and analyst Kirk Herbstreit this fall for "Confessions of a College Football Junkie," a series of weekly video clips available on AT&T 3G wireless handsets.

AT&T And ESPN Partner For College GameDay

"This is a great addition to the mobile video content [...]

With the NFL season about to get underway, Enth.com has added NFL search on its site, SearchNewz announced today.
Enth is a source of sports statistics and even offers a tool bar that runs sports scores and fantasy results.
“Through a partnership with STATS LLC, the worlds leading sports information provider, Enth.com aggregates, filters, and sorts sports [...]

With the NFL season about to get underway, Enth.com, has added NFL search on its site, SearchNewz announced today.
Enth is a source of sports statistics and even offers a tool bar that runs sports scores and fantasy results.
“Through a partnership with STATS LLC, the worlds leading sports information provider, Enth.com aggregates, filters, and sorts sports [...]

In a manner of speaking, Healthline is looking especially robust today - it just received $21 million in financing.  And if, like me, you often aren’t acquainted with the names of financial backers, you should still recognize the entity that was behind this gift: GE/NBC Universal’s Peacock Equity Fund.
Yep, that’s right, the same guys [...]