ArticleSnatch Blog

You are browsing the search results.

Is the media afraid of Christine LaSala and the WTC Insurance Fund? Posted By : Irv Kaplan: In my e.. http://tinyurl.com/66ykov #
E-Commerce Answers India Posted By : Robin: The production planet is altering and it is redefining .. http://tinyurl.com/4mhlg8 #
5 Tips to Follow for Successful Forex Trading Posted By : Ben Needles: There are two [...]

Is the media afraid of Christine LaSala and the WTC Insurance Fund? Posted By : Irv Kaplan: In my e.. http://tinyurl.com/66ykov #
E-Commerce Answers India Posted By : Robin: The production planet is altering and it is redefining .. http://tinyurl.com/4mhlg8 #
5 Tips to Follow for Successful Forex Trading Posted By : Ben Needles: There are two [...]

In the world of social media, Digg is a behemoth. A hot Digg submission is capable of generating tremendous volumes of traffic and links – so much so that many sites experience the “Digg Effect” for the first time and crash under the strain of the traffic.

That said, Digg can be a very important component of many social media and search campaigns. But, how can you possibly explain the Digg concept and its implications to clients who still haven’t really acknowledged the Internet as anything more than a passing fad?

Digg is Like a Newspaper
Think of Digg as a newspaper … though not for a specific region, but rather for the entire English-speaking world. This of course means there are thousands, if not tens of thousands of stories submitted daily.

Sections
Newspapers have different sections; Business, Sports, Lifestyles, Technology, and so forth. So too does Digg. It has:
a. Technology
b. World & Business
c. Science
d. Gaming
e. Lifestyle
f. Entertainment
g. Sports
h. Offbeat

Within each section, there are subsections. These are needed to manage the sheer volume of news and information, and help people search by core interests.

The Organization of Stories
Democracy meet editorialization … readers are the editors! Unlike traditional newspapers, where front page news is determined arbitrarily by editors at the paper, Digg-type sites permit voting on each story. Stories with the most votes by readers in each section or subsection move progressively nearer the front page of the section or subsection, with the most popular appearing in the best positions. Ultimately, stories with very large numbers of positive votes will be moved to appear on the main page of Digg, which is equivalent to appearing on the front page of a newspaper.

The Reporters
While traditional newspapers often have reporters trained in the art of journalism creating their content, Digg-type sites do not. Stories (news, humor, and educational types) are found across the web, and are submitted by everyday people. Some of these stories will inevitably come from newspapers, but also from blogs, videos found on video sites, and images found virtually anywhere online. This is very interesting though, as it means Joe Average Blogger now has an opportunity to experience the benefits traditionally reserved for the biggest companies. What can follow is exceptional traffic, branding, and numerous relevant links.

Conclusion
As a result, clients need to be involved in the content creation process, or at the very least, willing to adopt a content-centric strategy. Do so, and your chances of winning online increase exponentially.

If you’re anywhere near the Bay Area, Silicon Valley or Alcatraz, mark this event on your search marketing calendar: Search Marketing Salon. It’s free. No cover charge. 21 and over to drink.

When: Thursday March 27, 2008 — 6:00pm - 9:00pm
Where: Otis Lounge, 25 Maiden Lane (bw Grant & Kearney) nr Union Square, downtown.

Wear your favorite hat…because if there’s one thing SES has proved over the years: the industry boasts Awesomely Bad SEO Celeb Fashion.

Black hats, white hats, and grey hats all welcome.

Meet other SEOs, SEMs, and Web 2.0 social marketers, trade tips and share advice. In NYC, we had over 100 attendees at the SEMPO SEO Meetup last month.

Why Go? To meet:

Lorna Li (no relation to Li Evans), SEM Networking Maven, Web 2.0 blogger, Green activist and rainforest crusader. What’s not to like? Plus you may meet cshel and Brian Solis.

When Lorna’s not getting all Amazon with the Indians in the Amazon Basin, she can be spotted at SF Bay Area tech events, Green events, and conscious lifestyle parties.

That beats SES New York SearchBash: Webmaster Radio.FM’s “Unconscious Lifestyle party” for SEOs and SEMs. (Yep, the party where Kevin Ryan officially became a RockStar with guys hi-five’ing him on the street outside the club, “Yo, Kevin Ryan, you rock. Love your sense of humor.”)

The “Search Marketing Alchemist” AKA Jacob Morgan who works for an undisclosed marketing agency in SF and does marketing consulting gigs for private clients. Tell Jacob he needs to quit acting and start blogging more. (Just kidding).

The “Minister of LinkedIn Viral Marketing” Jose Nunez. He’s an SEO consultant and PhD in Computer Engineering Technology. He’s a dozen years in to SEO and the CTO of HiRank. Tell Jose to stop making the big bucks as a world-famous DJ and blog more. (Just kidding.)

Seriously, guys, seize the #1 position for your name in Google, Yahoo, and MSN. That’s the first rule of “Search Marketing Salon.”

Many of us have have heard tales about Google’s storied culture, lifestyle, and talented employees. Yes, we’ve also heard about the food! Take a moment and dig into the details with Avinash Kaushik. He shares what it’s truly like to work at Google, hang out with the beautiful people, dream in color, create, and manufacture atomic powered ideas from intellectual metal.

He’s just published an emotionally introspective post, 10 Insights From 11 Months Of Working At Google, in which he freely shares specifics as concern day to day life among Googlers.

Who Is Avinash Anyway?
In the world of search marketing there are precious few true analytics luminaries. Avinash Kaushik is a consensus master in taking analytics to the “actionable” level.   He also happens to work at the Googleplex making his creative wit extremely influential. His personal blog, Occam’s razor, is nearly universally respected by SEM professionals, revered by some.

Google’s Analytics Evangelist
Many readers know that Google Analytics is an powerful (and free) analytics package offered by Google to it’s users. Used effectively in tandem with AdWords PPC, rudimentary (albeit powerful) conversion tracking can be set up.  Avinash is currently contracted as Google’s in-house Analytics Evangelist, rolling up his pragmatic/esoteric sleeves.

Here are the categories by which the analytics master segments the blessed Google life. Avinash says "ten insights from / cool things about / reasons for / delightful surprises from almost a year of working at Google."

#10 The amazingly fantastic food and impressive digs.
# 9: “Micro Efficiencies”
# 8: A company that truly cares.
# 7: Brain expansion opportunities.
# 6: The sheer amount of brilliant Google employees.
# 5: Empowerment (The big small company).
# 4: The scale of your impact.
# 3: Doing Good: Green & .org
# 2: It’s a happening place. The energy, the vibe, the passion.
# 1: The brand."

No doubt the matrix outlined above has been given due thought by Avinash. The post is worth a read for the pictures alone. Thanks for the terrific insight  Avinash.

Links for 2008-01-23 [del.icio.us]:
Baseball’s $30 Million Man on Squidoo Cool squidoo page.. http://tinyurl.com/2ecowv #
New Article - Making Money Online Should Not Be That Hard Posted By : : How many peopl.. http://tinyurl.com/3c8jqf #
Reiki Healing: Using the power of human touch. Posted By : Leslie Gilmour: When our daily lives bec.. http://tinyurl.com/2yzvla #
The Amazing Benefits Of [...]

BET Networks said today that the BET Digital Media Group will be launching a vertical advertising network in an effort to give advertisers more exposure to African-American Internet users.
The BET Digital Media Group said the vertical advertising network featuring 30 Web sites would focus on music, entertainment and lifestyle content relevant to the urban and [...]

Treating Muscle Cramps With Creatine Monohydrate Posted By : EMMANUEL CHAVEZ: This article is about.. http://tinyurl.com/2v8e4q #
Hard Money in A Changing Economy Posted By : Leonard Rosen: This article is about hard money in a c.. http://tinyurl.com/yr3v6h #
Links for 2007-11-29 [del.icio.us]:
BlogMad Blog Trafficking service with del.icio.us integration! http://tinyurl.com/288q9x #
What are the Causes of Rheumatoid Arthritis? [...]

New Article - Is Marketing and Advertising the Same Thing? Posted By : T. Detty: Marke.. http://tinyurl.com/2dfrkc #
The Very Best Way to Make Money using Affiliate Programs Posted By : Matt Helphrey: Looking for eas.. http://tinyurl.com/2uxj6x #
New Article - Living Room Furniture For A Lavish Lifestyle Posted By : Devid Gibbitas:.. http://tinyurl.com/24cdm4 #
Toning Your Body [...]

Gas prices aren’t as bad now as they have been in the past, but they’re certainly not good.  And as usual, search trends have mirrored real-life events, and queries for “cheap gas” and the like have skyrocketed.
“We saw a 6 fold increase in the share of US Internet searches for ‘gas prices’ last week and [...]