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Last month, Google AdWords launched a display ad builder. And already the tool is getting updates. According to the Google AdWords blog, here’s what you can look forward to:
Have you used the Display Ad Builder? What are your thoughts? Share them in the comments.
Yahoo!’s mobile search product, oneSearch, has been selected by T-mobile for Web2go, their new customizable mobile web portal.
Yahoo’s oneSearch is designed to provide answers. For example, if you query a sports team, the results will give you scores, schedules, team profiles and the team’s web site.
David Ko, senior vice president, Connected Life, Yahoo! Inc. had this to say: “With our innovative products and global partnerships we are a leader in mobile search and are incredibly excited to bring Yahoo! oneSearch to more and more users every day. Together, T-Mobile and Yahoo! are providing users with compelling mobile services, while creating unique opportunities for advertisers to reach the rapidly growing audience of mobile consumers.”
In September, Yahoo! announced that oneSearch had been set as default on AT&T’s mobile web portal. In August, a shortcut to oneSearch was launched on select Nokia devices.
Over the summer, Google launched a Second Life-esque 3D chat product called Lively. It seems Lively is not exactly living up to its name. Google is killing Lively at the end of the year.
While Lively is certainly not the first Google product to head to the chopping block, its shelf life did seem a bit short. Still, Google says it needs to focus on its flagship areas of search, ads, and apps.
TNS has launched the next generation of its online advertising monitoring tools. The TNS Digital Suites combines cookie tracking with the TNS 6th Dimension Panel for what they say is a unique analysis of online ad consumption. TNS says current tools overestimate audience sizes, but that their updated online ad tool provides target audience insight with little interference to the user experience.
Mike Saxon, Senior Vice President, Brand and Communications, TNS, explains the need for new measurement and monitoring systems, “For digital advertising, current tools are not meeting the industry demands because the fundamental relationship between advertising and the media that carries it has changed. TNS Digital Suite surveys our panelists, not site visitors, delivering the same kind of accountability and rigorous analysis for online advertising that our customers expect for traditional advertising.”
TNS is touting the benefits of the new tool as:
What do you think? Leave a comment.
Related Reading:
TNS Surrenders to WPP Takeover
Compete Acquired by TNS
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Yahoo! Shopping has launched a deal finding portal called Yahoo! Deals. You can access the portal at deals.yahoo.com.
It culls sales on various products across the web from sites such as Woot!, Amazon, and Deal News. It also finds coupons and storewide savings from a plethora of online retailers.
Yesterday, we talked about how women are looking to cut back on their holiday shopping. This is a great tool to help them maximize their shopping dollars.
Here’s a screenshot. Check out the site and come back and tell us about your first impressions in the comments.
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Earlier this year, Google launched a media measurement tool called Ad Planner, designed to assist media buyers in their purchasing decisions. The tool was available in limited release by invitation/application only.
Now, the tool is available to anyone with a Google account. There are also some new features for Ad Planner.
Define your audience by keywords and geography - You can use search terms and location to help determine your target audience
Site results management - Choose among three new ranking methods to display results from the sites you’re considering running your campaigns on. Select from niche sites, larger sites, or a balance of the two.
Interactive bubble chart - this feature helps offers a visual that helps you compare demographics, frequency, traffic, and unique visitors.

International demographic data - Check out audience data from France, Germany, Italy, Spain, and the UK.
Related Reading:
Does Google Analytics Share Data with Google Trends and Ad Planner?
AT&T is getting into the online video search game. They’ve launched VideoCrawler.com, which indexes videos from thousands of video sites. Users can organize videos into collections, which can be shared through social networking widgets.
“We want to do everything possible to connect customers to the content they want, and today more than ever, what they want online is social media,” said Sean O’Leary, vice president, AT&T Business Development. “With thousands of popular video Web sites, it’s become more and more challenging to find, sort and manage all of the best clips that are out there. That’s exactly what we’re working to solve with VideoCrawler by allowing users to search from an index of the most popular media sources from across the Web.”

Related Reading:
Yahoo’s oneSearch Now Default on AT&T’s MEdia Net Mobile Portal
AT&T iPhone Google Deal Pits Apple Against Blackberry
Online Video Advertising to Peak in 2012 Predicts eMarketer Report
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The Live Search Maps team has made it easier for you to search for Photosynths. If you’re not familiar, Photosynth was launched earlier this year and users can take multiple photos of a location and have it mashed up into a 3D image.
Now, if you want to find Photosynths of a certain location, go to Live Search Maps and enter in the location you’re interested in. Once the results come up, look on the left hand sidebar for “Explore Collections” and click on it. Then look for a drop down menu next to the word “Show.” Select Photosynths and any submissions related to the area you’re searching will pop up.
Let’s explore.
Say you’re searching Live Search Maps for Boone, North Carolina. Look for “Explore Collections” on the left sidebar and click on it.

Next, select “Photosynth” from the drop down tab next to the word “Show.” Not all searches will yield Photosynths - only the ones where photosynths exist, of course.

A list of results for Photosynths will appear. Select the one that suits your fancy by clicking on “Click to Launch Photosynth Viewer.”

Then enjoy the lovely panorama of the Appalachian mountains - or wherever your map search takes you.
