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We have taken a look at several reasons your efforts at SEO may not be giving you the results that you have been aiming for. Just to recap, we took a look at several things such as wrong keywords, infrequent updates, and lack of inbound links. You can probably say that these are [...]

For the past couple of posts, we have been taking a look at some factors that may be hindering your SEO efforts from bearing fruit. Just to recap, we discussed the use of appropriate keywords and the frequency of your updates. These apply to both blogs and web sites in general. Today, [...]

Figured the title would get Matt’s attention. Okay Matt I need some help. I have been hired by an adult entertainment site to build their presence online - get better rankings etc.

I need to build their inbound links and want to make sure I am not wasting my time and their money. So before I started I did a search for your comments on directory submissions, paid links (well everyone knows that opinion), reciprocal links, bad neighborhoods (of the IP kind - not the seedy parts of towns where my client’s businesses are located) and your example site review post.

So I began to think that I may not be able to do much for them. In general adult content has a bad rap in our industry - the job no one wants to take on for fear of the association - but it is also the industry that has been ‘gaming’ the system for the longest and thus most neighborhoods have been marked bad.

What’s a guy to do Matt?

Directory listings seem to be one way. But how do we really know which ones are still considered any good and are the adult areas of some of the bigger directories taken with a TON of salt?

Could Google set up a Monitored By Google program? Why not give a Good Search Keeping Seal of Approval? Since directories should be an important part of deeper search results, if there was a system or established list maybe the work on one end could help in other areas of the fight against spam.

I know I am going to hear: “Google does not want to classify good and bad” or some variation of that, but we are being told to use no follow - so maybe other rules and system checks could help this.

Given the basis of the Google algorithm is link based and your job is to fight back the constant spamming, some sort of system could help people.

Interestingly, as I did my searches I did find a lot of people using your name to promote themselves, the one by submit edge is particularly good. They are 2 and 3 for Matt Cutts Directory Submissions and offer to get you in to hundreds of directories for a fee. Despite their SEO efforts I am thinking they may not be a good investment.

There are millions of directories, hell I started dozens back in the day. But if you are going to push your way up the rankings you need links.

I want to do it the right way, so am reaching out to you Matt for some advice. I could do a hoax press release about some gossipy fake story - hey include a porn star and a search industry leader (Danny smart move introducing me to your wife now I can’t use you) and I will get a lot of links.

I have read your advice to use common sense when looking at directories but unless I am building the ultimate “good directory list” it is an endless job and one that is still subjective.

Hell, I am sure the people below still do not share the views they once stated:

Rand may not still think:

What does suck, imo, is that Google doesn’t want to recognize more legitimate sources of paid links - I’m not talking about link brokers, but about sponsored links on particular sites or in directories, etc.

The belief that a link should not be counted as a vote if someone paid for it is a very dangerous idea. Imagine the link structure of the web without the influence of paid or monetarily influenced links. It would be a very, very different environment and I wonder if Google really believes it would be a better one. It’s particularly egregious since their business model is serving links to paid sponsors, but they don’t want folks doing it on their blogs or sites unless they add “nofollow” and remove some of the value of that link… Seems highly hypocritical to me.

Jill Whallen:

Come to think of it, it’s just not fair that Google doesn’t want to count my link farm links as links. Google sucks and so does Matt Cutts.

Okay that one was a joke - don’t shoot me Jill.

Time has changed what w do. Would love some insight into where directories stand now as a link building tool.

SEW Expert Eric Enge published a terrific interview on his Stone Temple blog with Yahoo Chief Scientist Andrew Tomkins, who keynoted SES New York. What makes it a great read? Eric asks spot-on questions that cut to the heart of the matter.

Eric Enge: In New York you talked about the future of search, but the thing that really struck me in the conversation was the notion of “webmaster supplied content” communicated essentially directly to the search engine. Maybe you can tell me whether that notion resonates with you in just your general thoughts on the concepts that you laid out in the presentation?

Andrew Tomkins: I’ll start by saying that characterization of webmasters and publishers sharing more structured representation of their content is exactly what we are talking about. I guess it’s easy to think of it as sharing it with a search engine.

The exchange that really impressed me was late in the interview when Eric and Andrew discuss a site’s authority:

Andrew Tomkins: Understanding how authoritative a site is, then specifically for each part of the site; what they are about, how much you should trust them and how much people tend to believe them. How deep they go; all of this is very valuable from the ranking standpoint.

photo credit: Marc_Smith in Flickr

Eric Enge: You could have a site that has a million links, and that has many sections like I talked about, but the tennis section for some reason has very few inbound links from third party sites. Whereas, the camping section has half a million links, where you would actually allocate trust differently by site section.

Andrew Tomkins: That’s a great example of a good cue that you would want to pay attention to.

If you care about how search enignes work and where they’re headed in the future, this interview is a must-read.

Our industry’s leading authority on search patents Bill Slawski found another interesting patent submission. Apparently Microsoft is looking at, if not using, domain age as an algorithm factor.

This has been discussed in conversations in many forums and no doubt this new information will start them up again.

The idea that new domains will have to overcome this hurdle is a factor that marketers will have to consider when developing sites. Also the impact of inbound links based on age of referring sites will also come into play.

There’s very few questions Google has not been able to answer and, equally, there have been very few loopholes that SEOs have not been able to exploit. However, hot on the heels of techcrunch, I have discovered that the latest update from developers in Australia threatens to change all that.

Google’s new MATE technology is designed to view relevancy as an entirely self consistent timeline, rendering link building a thing of the past. It simply wont be possible to exploit the rate of change of inbound links pointing to a site as it’s relevancy will have already been historically determined.

So what is an SEO to do? The only possible way around this will be to implant ’site suggestions’ within cache of sites linking to you. Archive.org would do well to be on hacker watch.

Googlewashing is now the domain of live nude girls.

SEO PR and online reputation management companies officially co-opted the word “Googlewashing” today with the help of KUSA, a Denver NBC TV station. Yesterday the local news affiliate broadcast a story about “cleaning up negative information on the Internet.”

The story on embarassing photos and digital dirt resurrected the googlewash meme. Googlewashing now appears to be the domain of online reputation management companies like ReputationHawk.com, DefendMyName.com and ReputationDefender.com that charge to clean up your digital dirt.

Why else did googlewashing become such a hot topic on the day William F. Buckley Jr. died?

KUSA’s report and Web site video features nude and topless young women (covered by black bars for TV and Web audiences). No doubt that sent viewers racing to the search engines - and spawned follow-up stories at other local TV Web sites and blogs.

Googlewashing started as a threat to free speech and not a solution to personal indiscretions.

Andrew Orlovski of The Register UK coined “googlewash” from the word “greenwash” - a spot of paint that “transforms” something rotten into something new. The reality? Nothing’s changed.

The phrase that spurred Orlovski’s imagination originated almost five years ago to the day (Feb 17, 2003). Patrick Tyler in a front page story in the New York Times wrote that global anti-war protests had become “the second superpower.” Yet within 42 days, a small group of A-List tech bloggers had co-opted the phrase to mean something much more benign, pushing the anti-war slogan in the Times story further down in Google rankings.

That led Orlovski to realize Google had been “gamed” - and, he noted, the English language perverted - by the power of inbound links. The “meaning” of the phrase “second superpowers” had changed almost instantly.

Googlewashing soon morphed into googlebombing. The famous “miserable failure” ranking for President Bush (since eliminated by Google). Marissa Mayer responded to the controversy on the Official Google Blog in September of 2005 in her post “Googlebombing failure.”

Only months later Brian Livingston blogged Googlewashing’ Makes Your Site Invisible.

Livingston changed googlewash to mean the practice of scraping and stealing Web content on another blog. The result? Duplicate content appearing above your own.

He called it an example of “Googlewashing” — a term that combines Google and brainwashing.

In the ultimate irony, former war correspondent Kevin Sites, recently did a report on googlewashing: not for its Orwellian role in the anti-war movement but in a multimedia profile for Yahoo News of paid search advertiser ReputationDefender.com.

In this evolutionary algorithmic age every search marketer charged with boosting rankings on the organic SERPs knows, with fearful certainty, that building inbound links is essential. Utilizing social media communities to do so is a front-and-center tactic for many.

Sure, we’re all aware of mainstream players like Facebook, MySpace, YouTube, LinkedIn, StumbleUpon, Del.icio.us, Reddit, Propeller, etc…

However, there are hundreds of social communities other than the biggies. These niche’ player-communities can be terrific venues to engage readers of similar ilk, make friends, drive focused micro-busts of traffic, and build links. Some communities are junk. This post offers niche’ social site examples and provides links to lists which index and profile dozens of useful ones.

Dofollow and Nofollow
A quick word about Do/No follow. Most blogs (and many communities) these days attempt to discourage spam by removing "link-juice" passed on links dropped in discussion threads. That’s called "Nofollow." (Wikipedia is a classic example of Nofollow.) Nofollow links deliver traffic but there’s no SEO benefit. If you view the source code of this page, you’ll see that some of the social site links are Nofollow and therefore do not pass energy.

When evaluating the potential benefit of social community participation, it’s best practice to understand the objective and potential gain. Whenever a site, with decent Pagerank, "forgets" to turn off Dofollow, it’s an opportunity of sorts to build links of varying strength and value. The most important caveat is that gratuitous link dropping, without offering true value to the community, is spam and will likely be treated as such.

Every search marketing professional knows that garnering good quality, relevant, and "natural" inbound links to your site or blog is critical to drive your SEO ranking efforts. Honest participation in niche’ social communities, relevant to your product & services, is the tactic that many savvy SEMs reach for to build their site’s inbound link-profile. In addition to the community site links themselves, “hot” posts can result in feed subscriptions, increased readership, and links from other relevant and valuable sites.

Fark is a social news site in which moderators approve user link-submissions and post them to the homepage. The links are Nofollow but can drive noticeable traffic.

Slashdot is a community where techno-heads hang out and geek-jam. However, users submit stories about entertainment, politics, and other fun stuff. If editors approve a submission and it’s promoted the homepage, measurable traffic can result. Also, links in the body of each post are Dofollow and pass juice.

Metafilter is a moderated community, both by site administers and users, in which participants share interesting web content. Links are Dofollow.

Mixx is widely regarded as an up-and-comer in the social news world. A potentially mainstream Digg replacement site, many SEM folks had early-adopter Mixx profiles for fun and future marketing bang. Oh yes, they forget to turn off Dofollow so the links pass juice.

Hugg is a smaller community engaged in dialog surrounding environmental issues. There’s social exchanges about technology, politics, and science as well. Links are Dofollow.

Sk*rt is a Dofollow PR 5 fashion, food, and technology community, primarily comprised of females.

Stirr’dup is a smaller NoFollow social news site which categorizes news as technology, entertainment, news and politics.

Linkinn is a PR5 site specializing in offbeat video and pictures. Links are DoFollow and pass juice.

Lists of Useful Social Media Sites:

48 Social News Websites: A List of General and Niche Social Media Communities
Tropical SEO: Top 38 Niche Social Media Sites (That Actually Send Traffic)

Respected blogger Sugarrae has posted a serious interview with industry leading link-building experts and is a must-read. Interviews include:
Eric Ward, the Link Moses behind URL Wire
Rand Fishkin from SEOMoz
Roger Montti, the founder and owner of martinibuster.com
Todd Malicoat of Stuntdubl and Clientside
Justilien Gaspard, Link Columnist for SearchEngineWatch.com, his link building blog and course author SEMPO Institute
Aaron Wall of SEO Book and Clientside SEM
Debra Mastaler of Alliance Link and the The Link Spiel
Michael Gray of the Graywolf SEO Blog
Andy Hagans, the lazy SEO of the Tropical SEO Blog
Jim Boykin of We Build Pages and Internet Marketing Ninjas
Rae Hoffman, CEO of Sugarrae and MFE Interactive

Do you have a linkbuilding plan that can be integrated into your comprehensive marketing strategy? In today’s By the Numbers column, “What’s Your Link Building Marketing Mix?,” Eric Enge explains the need to understand the value of inbound links to your Web site, and the need to develop a cohesive strategy for building links.

More: [...]

Google ban on AllJobs. Global blog-hysteria. What’s the real story?
To get the scoop, I turned to Eli Felblum, CEO of global SEO firm RankAbove, after his preso at Dave Burstein’sWeb Video Summit. His take: blogger-brewed brouhaha.
Elie said the whole fervor over the AllJobs.co.il delisting is just another overreaction to two of the oldest [...]