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Recently, CarMax released a new search feature allowing car buyers to search for vehicles by Miles Per Gallon (MPG). Now, they’re releasing data shedding light on that decision.

From the period beginning March 2008 and ending in July, searches for hybrid vehicles increased by 43%. The spike is, of course, driven by high gas prices during that time, and hybrids get great gas mileage.

CarMax is also pointing out that cost alone isn’t a reason to switch to hybrids. It can take years to make up for the extra cost, and thousands of non-hybrid cars in its inventory can get up to 25 to over 30 MPG.

This is such a great example of what a company can do by paying attention to analytics and what consumers are searching for. It also shows the importance of investing in a solid site search.

How does this inspire you to do the same in your search marketing efforts? Give us your ideas in the comments section.

Thanks to its Prius model, Toyota’s often been connected to “green” movements; Google itself even bought and tinkered with a fleet of the hybrids.  Now, through a new channel on YouTube, the automaker is promoting a number of environmentally friendly technologies.
Interestingly enough, these technologies aren’t even car-related.  Also, you shouldn’t expect to see most [...]

Alright, I’ll jump on, even acquiesce. I have viewed Twitter as more of a social phenomenon kept neatly secret within the tech community – a bubble in which the brainiacs converse. I have watched and chuckled and dismissed. I may change my mind. Being myopic is different from being wrong, you know. I write about [...]

Google’s philanthropic arm, Google.org, has issued a call for investment proposals. Specifically, they are looking for entrepreneurs to propose ways to develop plug-in hybrid vehicles. Google.org is prepared to invest $10M in such proposals. They indicated that they were treating this like an RFP process, rather than a typical investment process, because they [...]

Some time ago, Google announced that it would install a number of solar panels on the much-discussed Googleplex.  Those panels are now in place, on, and, according to the company, generating “an electricity output capable of powering approximately 1,000 average California homes.”
It’ll still be quite a while before that free electricity offsets the initial [...]

One might think the rise in US gas prices would spur people to race to the Web for pricing information and hybrid car details. One would be wrong to think these things.

The doubling of gas prices over the past few weeks has people angry about seeing otherwise disposable income shift from their pockets to their [...]