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I spoke at PubCon last week — about How SMBs Can Use PR Campaigns To Grow Traffic and Alternative Discovery and SEO - Feeds, PDFs, and Blog SEO.

But, enough about me. Let’s talk about the top trends spotted at last week’s search engine and Internet marketing conference and expo in Vegas, baby!

For the record, I not only spoke at PubCon, I also looked at the 88 articles about it in Google News, the 77 articles in Yahoo! News, the 406 posts in Google Blog Search from the past month, and the 799 posts that IceRocket has found from the past month.

Then, I used a new tool called Twist, which lets you see trends in Twitter, to chart the hundreds of Tweets about PubCon over the past 30 days.

But, I could have just as easily looked at the session agenda grid for PubCon. Why? Because Brett Tabke, PubCon’s organizer, had set most of the agenda for 2009 when he selected the keynote speakers and creating the conference tracks. That’s why.

So, it was dead easy to spot the top trends at the six-track educational conference hosted by SearchEngineWorld and WebmasterWorld. Heck, even the most sleep-deprived attendee would know they were video, blogs and Twitter.

Video is hot — and YouTube video is red hot. This was reflected in the choice of George Wright, the VP Marketing & Sales at Blendtec, as one of the keynote speakers.

Described as the “The best viral marketing campaign ever,” George’s viral marketing campaign, “Will it Blend?,” has changed the face and the future of online marketing. Seen by more than 100 million people on the Internet and reported on by traditional media outlets like the Today Show, the Tonight Show, and the History Channel, Will it Blend? continues to deliver unprecedented corporate awareness through social media channels. This new form of marketing has delivered a 700% increase in sales for Blendtec, a small Utah based blender manufacturer, with an initial investment of $50.

Oh, and in case you didn’t notice that video is hot, Brett added a Video and Multimedia track with five sessions to drive the point home.

Blogs were big, too. This was reflected in three tracks at PubCon: one on Social Media Marketing, another on Social, Brand, and Reputation Management, and a third on Linking as Social Media Networking.

Now, blogs certainly aren’t considered the “newbies” of the social media scene – “granddaddies” is probably a more appropriate name. But that gives them an advantage from a marketing perspective – the medium has matured and moved from early adopter phase to the mainstream. That means more consumers are not only reading blogs; they are being influenced by blog content when it comes to what they decide to buy and who they decide to buy it from.

If you want a second opinion, sign up for tomorrow’s free webinar: “Consumers and the Influence of Blogs: What it Means for Your Marketing Mix.” It starts at 2:00 P.M. EST/11:00 A.M. PST and will be moderated by Kevin Ryan, SES Advisory Board Chair and CEO of Motivity Marketing. It will feature Barry Parr, Analyst, JupiterResearch, and Rob Crumpler, President and CEO, BuzzLogic. They will be discussion a new BuzzLogic-sponsored research study conducted by JupiterResearch, entitled, “Harnessing the Power of Blogs.”

But, you could also see the power of blogs at virtually ever session at PubCon.

In fact, there were tables in the sessions so the dozens of bloggers who were live blogging the event could blog more comfortably. (I think this is a first: I’m not sure that I’ve ever put bloggers, blogging and blog in the same sentence before.)

And what about Twitter? No, none of the keynote speakers was from free social networking and micro-blogging service. And, no, there were no Twitter tracks. And I can’t even find Twitter mentioned in the title of any of the 85 sessions.

But, trust me, you couldn’t miss the Twitter trend if you’d hit every one of the special events — from the exhibitor cocktail reception sponsored by Bruce Clay and Apogee Search, to the SEOmoz WereWolf Event, to the WebmasterRadio Search Bash, sponsored by Microsoft Live Search.

For example, I was sitting in the session entitled, Five Bloggers and a Microphone - What’s The Worst That Can Happen? It was moderated by Ken Jurina, and the speakers included:
• Andy Beal, Internet Marketing Consultant, Marketing Pilgrim LLC,
• Lee Odden, CEO, TopRank Online Marketing,
• Michael McDonald, Managing Editor, iEntry Inc.,
• Barry Schwartz, President, RustyBrick, Inc.,
• Jane Copland, Search Marketing Consultant, SEOMoz.

When it came time for Q&A, one of the first questions came from a woman in the audience, who said, “I asked my circle of friends on Twitter what I should ask you, and I got eight questions. If I eliminate the seven that are inappropriate, here’s one that the panel can answer….”

That brought down the house.

Oh, PubCon also had lots of tracks and sessions on SEO, SEM and interactive site reviews. But they’ve had those for years. The new news is video, blogs and Twitter. These are the top trends that I spotted at this year’s PubCon.

AOL’s ad network, Platform-A, is going on tour. The 5-city event begins in New York City on November 17th at the American Museum of Natural History. The next stop will be Atlanta on November 20.

The tour will break for the holidays before hitting Chicago, Los Angeles, and San Francisco in 2009.

“AOL has one of the largest, most diverse and most engaged audiences on the Web, and combined with Platform-A’s industry-leading technologies, we can offer advertisers a unique combination of scale, integrated branding, and advanced targeting capabilities to enable them to deliver their branding messages in an effective, engaging and highly efficient way,” said Platform-A President Lynda Clarizio. “At a time when companies make sure that every penny spent on advertising counts, AOL delivers quality content and engaged consumers and Platform-A connects marketers to this audience to drive superior results.”

Related Reading:
AOL’s Platform-A Collaborates with T-mobile for 2 Day, Billion Impression Ad Blitz
AOL’s Platform-A Unveils Plans for Self-Service Ad Marketplace Exchange
AOL’s Platform-A Launches iPhone Advertising Solution

LinkedIn has announced yet another launch. This time it’s a robust Events feature that includes social and search to boot.

Members will receive recommendations for events that match their profile. These can be found on the Events homepage.

Events can be searched for by industry, date, and location.

You can see who on LinkedIn has indicated that they’ll be attending a particular event as well as update your own attendance status.

Also, keep track of updates or look up the history of events.

Check out this video for more info:

No, the two are not related, as far as I can tell. But Congratulations to Firefox (my personal browser of choice) for reaching 20% of market share. They reached the number for 2 out of 4 weeks in October. For a browser that doesn’t come pre-installed on most computers, that’s quite impressive.

The new privacy feature is included in a pre-release version of Firefox 3.1. It’s called “Private Browsing” and you can turn it on via the Tools tab. When you do, it won’t store data such as history, cookies, and cache. But it only prevents such storage for the browsing you do when the feature is turned on. To store that info again, just turn it off.

What Private Browsing does NOT do is keep you anonymous on websites or your ISP. It also is not a security tool to prevent spyware downloads and such.

A good use of the tool is if you’re looking online for Christmas gifts but you don’t want your husband to find out what you’re getting him! (Just make sure to take note of the things you want to remember.)

Related Reading:
Yahoo’s Inquisitor Plugin Now Available for Firefox and Internet Explorer
Download Firefox 3 Today: Firefox Download Day to Set a Guiness World Record

AzoogleAds, a division of Epic Advertising, today announced the beta launch of an iPhone publisher reporting platform, iMobilePublisher. The platform will be available as an iPhone and iPod Touch application.

Users will be able to payment history, leads, stats, clicks and effective CPCs. Publishers will also be able to sort by offers and a variety of date ranges, with a user-interface that can display data in graphical format.

“We have found that our publishers increasingly use iPhones, and so this product was born out of marketplace opportunity,” said Greg Bayer, Senior Director of Product Management for Epic Advertising. “We wanted to build something that makes life even easier for the publishers that work with us, and we strive to deliver innovative tools to them which set us apart from other networks.”

Related Reading:
AzoogleAds Branches Into SEM with Bazaar Acquisition
Epic Hires Cyber Fraud Inspectors to Burnish Image

Lawrence Lessig, a Professor of Law at Stanford Law School, will be giving the opening keynote at Search Engine Strategies Chicago on Monday, Dec. 8, 2008. The title of his keynote is “Remix: Making Art and Commerce Thrive in the Hybrid Economy.”

And, if you read the description of Professor Lessig’s keynote in the conference agenda, it says: “The content industry has convinced industry in general that extremism in copyright regulation is good for business and economic growth. That’s false. In this talk, Professor Lessig describes the creative and profitable future that culture and industry could realize, if only we gave up IP extremism.”

What is he getting at?

Well, “Remix: Making Art and Commerce Thrive in the Hybrid Economy” also happens to be the title of Professor Lessig’s new book, which just went on sale on Amazon.com.

And, according to the editorial reviews on Amazon.com, “The author of Free Culture shows how we harm our children — and almost anyone who creates, enjoys, or sells any art form — with a restrictive copyright system driven by corporate interests. Lessig reveals the solutions to this impasse offered by a collaborative yet profitable ‘hybrid economy’.”

It goes on to say that Professor Lessig, who is the reigning authority on intellectual property in the Internet age, “spotlights the newest and possibly the most harmful culture war — a war waged against our kids and others who create and consume art.” It adds, “America’s copyright laws have ceased to perform their original, beneficial role: protecting artists’ creations while allowing them to build on previous creative works. In fact, our system now criminalizes those very actions.”

How does it do that? Well, Professor Lessig argues that “biting” riffs from films, videos, or songs shouldn’t be crimes. Why? It makes felons out of some of today’s most talented artists.

Professor Lessig argues that the way to end this war is to embrace what he calls the “read-write culture,” which allows its users to create art as readily as they consume it. And he can already see glimmers of a new hybrid economy that combines the profit motives of traditional business with the “sharing economy” evident in such websites as Wikipedia and YouTube.

Wow. That’s strong stuff. And, if we play buzzword bingo at SES Chicago 2008, then there are a couple arcane business concepts that we can use on our bingo cards.

But, this short blurb may not do justice to Professor Lessig. So, I emailed him some questions about the topic of his opening keynote. And he emailed me his answers — quickly, I might add.

Here is our Q&A:

Q: Who benefits and who is harmed by extremism in copyright regulation?

A: Benefits: Lawyers (certainly). The record companies (maybe). Harmed: Artists, businesses, consumers — and a generation of (criminalized) kids.

Q: What are the “read-write culture” and the “hybrid economy”?

A: A RW culture is one where ordinary people are empowered to participate in the creation and recreation of their culture. Every culture in human history has been RW, save for a few dark years in the 20th century.

A hybrid is a commercial entity that tries to leverage value out of a sharing economy, or a sharing economy that tries to use a commercial entity to support it. Either way, two radically different cultures need to learn how to work together with each other.

Q: When will this war on our kids stop, the “read-write culture” be reborn, and the “hybrid economy” start to flourish?

A: When policy makers are woken up to the extraordinary cost this war is imposing.

Q: Where can we already see glimmers of a new “hybrid economy” that combines the profit motives of traditional business with the “sharing economy”?

A: I think everywhere around us. All of the interesting Internet businesses today are hybrid: Flickr, Second Life, Yelp!, even Amazon builds much of its business from the sharing activity of its customers.

Q: Why is IP extremism bad for business and economic growth?

A: Practice moderation. When the lawyers in the room start insisting that the licenses you create must impose perfect control over everything you have, ask them to prove it. Ask them to demonstrate that the business return from that relationship of antagonism is higher than its cost. Don’t give over your business’ future to those who don’t think like a business man or woman. Keep focused on the only undeniable truth: IP is an asset. Like any business asset, it should be deployed to maximize the value of the corporation.

Let me add that I’ve watched the 19-minute-long video of Professor Lessig speaking at last year’s TED Conference as well as the 4-minute 35 second video from OpenSourceCinema which is embedded below. So, I am confident that he will rock the house at Search Engine Strategies Chicago.

Lessig Remix

Professor Lessig was also named one of Scientific American’s Top 50 Visionaries, for arguing “against interpretations of copyright that could stifle innovation and discourse online.” He’s on the board of the Creative Commons project has served on the board of the Electronic Frontier Foundation. He was also a columnist for Wired, Red Herring, and the Industry Standard.

In other words, he’s a speaker worth coming to SES Chicago to hear. And, yes, I do think I’ll put some of his arcane business concepts on a buzzword bingo card.

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Rumors of a “Google Operating System” have been around for a few years now, fueled by Google’s expansion into e-mail, analytics, desktop search, Web applications, pizza delivery…well, maybe not that.

Today, Google has made a significant step toward becoming a Web-based operating system by launching a beta version of the open-source Google Chrome browser, which has been optimized to run Web applications rather than simply rendering HTML on a page.

“All of us at Google spend much of our time working inside a browser. We search, chat, email and collaborate in a browser. And in our spare time, we shop, bank, read news and keep in touch with friends — all using a browser. Because we spend so much time online, we began seriously thinking about what kind of browser could exist if we started from scratch and built on the best elements out there. We realized that the web had evolved from mainly simple text pages to rich, interactive applications and that we needed to completely rethink the browser. What we really needed was not just a browser, but also a modern platform for web pages and applications, and that’s what we set out to build.”

Chrome’s main features include a beefed-up Javascript engine (aka V8), which will improve performance of AJAX apps like Gmail and Google Docs. It also offers better memory allocation, and an architecture that keeps apps running in separate windows as isolated processes — so a crashed app won’t bring down the browser, and security is markedly improved.

The browser includes its own URL box, which Google is calling the “Omnibox.” It incorporates features from Google Suggest, browser history and search history.

As with the Google Toolbar before it, Chrome will also present an opportunity for Google to collect more user behavioral data. On the plus side, that could help Google develop better Web analytics applications. More cynically, Google can also take this mountain of user data and use it to better monetize its ad platforms.

While this move can be seen as a challenge to Microsoft on the browser front, it’s more of a threat to Microsoft’s Windows operating system. By developing its own open-source browser, Google is able to establish de-facto standards for Web applications.

Combined with Google Gears coming at Web applications from the developer side, and there’s not much use for a desktop operating system any more.

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A Brief History [...]

Google is helping its users understand what’s behind customized, or personalized, results (as opposed to Google Custom Search). They’re rolling out a new feature that explains why results may be tailored to a particular user.

The feature will be rolled out over the next few days. When it does, you’ll notice a new link for “More Details” in the top right corner. Clicking on the link will take you to an explanation of customized results. The explanation says that location (IP address), recent searches and web history to serve up the personalization.

Google noted that this feature does not change how they compile results.