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On Sunday, Web Guild spread fear around the internet by ‘exposing’ Google’s quiet layoffs, which were said to be upwards of 10,000 employees. And Google was supposedly getting away with it through secretive loopholes that only corporate lawyers know about. They were hiring workers and not paying them benefits.
Actually, those people are called independent contractors and they knowingly enter into those agreements.
Google is reducing its contractor workforce, but it’s something they’ve had planned for a long time. Of course, the timing of implementation couldn’t be worse. Especially since contractors generally don’t get unemployment benefits once terminated. Independent contractors are essentially self-employed.
Related Reading:
Google Q3 Revenue Increases 31% Year-Over-Year, Up 3% Over Q2 2008
Google Pulls the Plug on Lively
New Blog Post - links for 2008-10-16:
Google Releases Display Ad Builder
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New Article - Loans For [...]
We have already taken a look at two questions that you can ask your potential SEO consultant, courtesy of Terence Chang. I have found another resource article that provides more questions that you can use to determine if the SEO consultant is right for you. This is written by Jon Rognerud. Let’s take [...]
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New Article - What Should You Know [...]
Following in MySpace’s footsteps, Google’s AdWords has released a display advertising builder. Now, you can create your own ad right in AdWords without hiring a designer (Sorry, designers!).
While advertising art may suffer (you did used to hire that designer for a reason, didn’t you?), many people are looking for ways to cut costs during this economic crisis. So these new display ad builders are one way to do that.
Of course, you’ll want to test those ads. If those professional ads done by the aforementioned designer have higher conversions, then outsourcing still may be the way to go!
The first question that we talked about in the previous post is whether or not your potential SEO consultant makes use of social bookmarking web sites in his SEO program. More than this, though, we also talked about how the use of these web sites should NOT be the main focus of the program. In [...]
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Proven Expert [...]
Why not? If you do not have the time, knowledge, and patience to continue SEO work, you can always outsource this. Although I still believe that anyone can practice SEO techniques, I also understand that some people would be more comfortable with the idea of having someone else work on SEO. If [...]
The increasing awareness about what SEO is and what it can do is a good thing. But it’s important to beware of “instant experts” who know a few things about what’s going on, but don’t get the whole picture. In today’s Web analytics and ROI column, “Use Care When Choosing an SEO Agency,” Eric Enge warns against hiring an SEO or beginning SEO work on your own without validating that it’s the right course of action.