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To: jpwiggin@gso.nc.pub, twiggin@uncg.edu
From: hgraff%educadmin@ifcom.gov
Subj: When Andrew Returns Home
Dear John Paul and Theresa Wiggin,
You understand that during the recent attempt by th…
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Hindsight is always 20/20, and that Microsoft acquisition offer for Yahoo earlier this year is looking sweeter by the moment looking in the rear view mirror. Too bad Yahoo rejected the $31 per share offer, because their stock has plummeted to $13 a share this week.
To be fair, some of the drop is due to the greater markets. Even Google is down to the mid-$300s after being up around $580 earlier this year. Another major factor is that Google and Yahoo have delayed the implementation of their search advertising deal.
Yesterday, Brian Sullivan at Fox Business was asking “Where’s the shareholder outrage?” While the markets are offering plenty of outlets for a variety of shareholder outrage, at least one Yahoo investor, Mithras Capital, is proposing a new Microsoft-Yahoo deal.
The deal would have Microsoft buying Yahoo for $22 a share. We know why the investor wants this: They want to recoup some of their losses.
But at this point, what’s in it for Microsoft? Yahoo continues to lose search market share and seems to be more concerned with securing the proving grounds of executives than building a business model based on users.
We know by now that banks, Fannie Mae and Freddie Mac were structuring their businesses to benefit executive bonuses. We also know that Yahoo did the same thing to throw a wrench into the Microsoft deal.
Is their really any faith left that Yahoo is on the mend? The Google advertising partnership only works if Yahoo starts regaining market share. But without innovation in search, that’s not going to happen.
I firmly believe that there are plenty of bright minds at Yahoo, but like far too many companies, management gets in the way.
A merger with AOL still might be a good idea though. Yahoo has strong portal properties, including Sports and Finance. AOL’s Platform-A consistently performs as the top ad network. AOL has also been making tiny gains in search. If you put their strengths together, you just might have something worth saving.
For the time being, though, it looks like investors should have sold their stock long ago. Microsoft has to be prepared for tough economic times, and I’m not sure throwing billions away on Yahoo’s flailing search product is a wise investment at this point.
Over the past few days, more and more articles and posts from SES San Jose 2008 have been written. I’m sure there will be more stories to come out of the event, but this seems like a good time to recap the conference.
A quick Google News search for “SES San Jose” finds 276 articles from the past month – 138 when the duplicates are removed. A search in Yahoo! News for “SES San Jose” finds 114 articles from the past month. A query in Google Blog Search for “SES San Jose” finds 5,554 blog posts that mention “SES San Jose” from the past month, 337 when the duplicates are removed.
A little content analysis reveals the top 10 stories from the past month that were triggered by a keynote, panel, session or workshop at the 10th annual SES confence. Seven of these stories were ones that I predicted in my post on the Search Engine Watch Blog entitled “SES San Jose tip sheet for bloggers and journalists.” But three of the top stories came as surprises — even to an SES veteran like myself. Here, in order, are the Big Ten.
Kevin Ryan, VP, Global Content Director, SES & Search Engine Watch. (Twenty-three articles and 72 unduplicated blog posts, including “SES San Jose Photos – Paparazzi Style” by Lee Odden of TopRank’s Online Marketing Blog.
Tuesday Morning Keynote by Satya Nadella, SVP, Search, Portal & Advertising Platform Group, Microsoft. (Nineteen articles and 69 unduplicated blog posts, including “Is Microsoft’s Vision of Search Enough to Catch Google?” by Rob Hof of BusinessWeek. Rob wrote, “It would be dangerous for anyone to write off Microsoft. Its determination was on display today at the Search Engine Strategies conference in San Jose. Satya Nadella, Microsoft’s senior VP of search, portal, and advertising platform group, told the crowd that he sees searchers moving from merely typing keywords into Google to getting tasks done.”
Matt Cutts, Software Engineer Guru of Google. (Ten articles, 74 blog posts and a YouTube video entitled “Matt Cutts on Big Brand BlackHat Sites” on the ChrisDaviesCa Channel. Chris happened to be sitting next to Matt, Google’s head of webspam, when Matt weighed in about big brand sites that have been banned for black hat seo practices during the Black Hat/White Hat session during SES San Jose 2008.
Danny Sullivan, Editor-in-Chief of Search Engine Land. (Eleven articles, 41 unduplicated blog posts and a video interview by Mike McDonald of the WebProNews Video Blog entitled, “SES: Staying Focused On Search.”) Danny said that social marketing and all sorts of other things can be useful, but it’s important to get back to the search marketing basics.
Universal & Blended Search. (Four articles, 42 unduplicated blog posts and a video interview for the SESConferenceExpo channel entitled, “Johanna Wright of Google on Google Universal Search.” Johanna gives some insight into how vertical search results are blended into universal search results and advocates a thoughtful approach to making information accessible to Google through use of sitemaps and detailed descriptions.
Keynote Roundtable: Why Does Search Get the Credit for Everything? (Four articles and 38 blog posts, including “SES roundtable: Search shouldn’t take all the credit” by Ellen Keohane of DM News. Ellen wrote, “Search marketing often gets credit for the final sale or conversion, even when it shouldn’t, according to a roundtable discussion today at Search Engine Strategies in San Jose.”
Opening Keynote Presentation by Lee Siegel, author of Against the Machine. (Two articles and 27 unduplicated blog posts, including “Trust: The Backbone of Consumer Satisfaction” by Kevin Lee of ClickZ.) Kevin wrote, “In an afternoon keynote, Lee Siegel, author of “Against the Machine,” predicted a backlash against the Internet as it has evolved. His book (which I’ve partially read) discusses how there are unforeseen consequences due to technology, and the Internet is responsible for largely unforeseen positive and negative effects on individuals and society.”
Thursday Morning Keynote: Dan Heath, author of Made to Stick. (One article and 27 unduplicated blog posts, including “Dan Heath 2008 SES San Jose Keynote” on WebmasterRadio.FM.) Listen to Dan explain Why Some Ideas Survive and Others Die as he delivers his 2008 SES San Jose Keynote. Dan offers six key factors for sticky ideas, plus offers numerous supporting examples.
Orion Panel: How Much Search is Enough? (Three articles and 19 unduplicated blog posts, including “SES San Jose 2008 - Where’s Money For Search Going?” by Manoj Jasra of WebProNews. Manoj wrote, “How much Search is enough? Aaron Goldman of Resolution Media, Steven Kaufman of Digitas, Robert Murray of iProspect and Bob Tripathi of Discover Financial Services were posed that very question by SES’s own, Kevin Ryan.”
Orion Panel: Technical & Information Giants. (Six articles and 15 unduplicated blog posts, including “Technical & Information Giants Keynote - SES San Jose 2008” by Jason McElweenie of The SEM Blog. Jason wrote, “WOW. Let me repeat that. WOW….This was a great panel of some very huge icons on the web today. Bravo SES!”
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Carl Icahn may not have to worry about the Yahoo! severance plan as much as he originally thought. Yahoo is reorganizing and execs are bailing left and right, and they’re not even waiting for a proxy board takeover to make their moves.
Earlier this week came the news that Jeff Weiner was leaving the search company. Now, Qi Lu, Yahoo’s Executive Vice President of Search and Advertising Technology is headed out the door. So is Vish Makhijani, Senior Vice President of Search, is also exiting.
Brad Garlinghouse, author of the (in)famous Peanut Butter Manifesto, is “considering alternatives” but is widely expected to bolt as well.
Lu, Makhijani, and Garlinghouse were all moved to the newly created Global Products group, to be headed by Ash Patel, the current Exec. Vice President of Yahoo’s Platforms and Infrastructure, according to Kara Swisher. Patel has been with Yahoo since 1996 and is not seen as the type of leader needed to jumpstart the company.
However, the LA Times reported that Lu was already planning to move to China while Makhijani is heading over to Russia’s leading search engine, Yandex, to lead SF-area operations.
Another move expected in the reorganization is the expanded responsibilities of Hillary Schneider, Executive Vice President of Global Partner Solutions. Schneider and Patel will be peers and report directly to Yahoo President Sue Decker, who is said to be largely responsible for the re-organization.
Still, the founders of at least 2 acquired companies aren’t sticking around for the new arrangement. Flickr co-founders Stewart Butterfield and Caterina Fake and del.icio.us founder Joshua Schachter are saying, “Adios!” to Yahoo.
At least, that “Now Hiring” notice from a few weeks ago is finally starting to make sense.
Search Engine Strategies Toronto wrapped up yesterday. I’ll be analyzing some of the new trends that I spotted in Canada over the next couple of weeks. But I wanted to share the top stories and blog posts for SES Toronto Day 2 this morning, so you can get a sense of the highlights from the SEM conference.
Fredrick Marckini, the Founder of iProspect and Chief Global Search Officer of Isobar, gave the opening keynote. Mona Elesseily, the Director of Marketing Strategy of Page Zero Media, interviewed Marckini for the Search Engine Strategies Conference & Expo Channel on YouTube right after his keynote.
Fredrick Marckini of Isobar on Tracking Offline Conversions
Accordion Guy Joey deVilla provides a full set of notes from the keynote in a post entitled, “Fredrick Marckini’s Keynote at Search Engine Strategies 2008 Toronto.”
Bryan Eisenberg, the Co-Founder of Future Now Inc., gave the keynote presentation on Day 2 of SES Toronto. Mitch Joel, President of Twist Image, interviewed Eisenberg about the impact of the economy on search engine marketing.
Bryan Eisenberg on Site Metrics and Optimization
Jennifer Laycock of the Search Engine Guide Blog says, “If you only read one link from today’s Puppy’s Picks, you should check out Chris Winfield’s fantastically creative Twitter presentation from SES Toronto.” Winfield made his presentation at the “Twitter: Ultimate Time Waster or Great Tool?” session.
Rahaf Harfoush, aka The Foush, also weighs in on this session in a post entitled, “SES Toronto - Is Twitter A Time Waster?”
Chris Ragobeer of The Toronto Marketing and Technology Blog covered “SES Toronto 2008 Day 2 : Web 2.0 & Search Engines.”
Lisa Tarticchio of the aimClear Blog covered the “Introduction to Search Engine Marketing” session in a post entitled, “SES Toronto: Essential Return To Basics.”
Jim Crocker of the Boardroom Metrics CEO Blog “took a break from reality” to attend the Search Engine Strategies Conference in Toronto and reports his observations in a post entitled, “SES Toronto Day 2.”
Naoise of NVI’s Blog also provided some perspective on the conference in a post entitled, “SES Toronto - There’s something sticky going on here.”
Stephan Spencer shared some Social Media “Hacks” (at SES Toronto) in his presentation on the “Social Media Success” panel and commented on them in his Scatterings blog.
Meanwhile, south of the border, The Austin Business Journal reported that Austin-based Apogee will open an office in Toronto, Canada, in an article entitled, “Apogee Search sees big potential in Canadian office.”
Last week, rumors were rampant that Yahoo’s Network Division Executive Vice President, Jeff Weiner, would be leaving the Sunnyvale search engine. The news is now official, with an announcement of Weiner’s new role as an Executive in Residence at Accel Partners and Greylock Partners, two venture capitalist firms.
Weiner will split his time evenly between the two firms, advising leadership on their existing tech portfolios as well as consulting on new investment opportunities.
“Jeff’s operational experience in scaling products, teams and revenue will help Greylock enhance our capabilities and add value to our investments,” said David Sze, General Partner at Greylock.
“We are thrilled to have access to Jeff’s perspective on web product strategy and operations,” said Theresia Ranzetta, General Partner at Accel. “Additionally, we look forward to leveraging Jeff’s expertise regarding the convergence of media and technology for existing and future Accel portfolio properties.”
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